Sustainability Isn’t Just For Specialty Anymore: Coffee’s Future
Ever wonder why big coffee chains are suddenly going green?
It’s not just a PR stunt.
It’s a game-changer.
And here’s why:
McDonald’s Makes a Bold Move
McDonald’s just dropped a bombshell.
They’re pledging to change how they source ALL their coffee by 2020.
But why?
Simple:
Consumers demand it.
Let’s dive in.
The Sustainability Revolution
Here’s the deal:
McDonald’s is partnering with Conservation International.
Their goal?
Make coffee the first entirely sustainable agricultural product.
Pretty ambitious, right?
But here’s the kicker:
They’re not alone.
Millennials Drive the Change
Check out these stats:
- 45% of Millennials think more positively of businesses selling sustainable products
- 25% would go “out of their way” to get them
Source: S&D Coffee & Tea research
But it gets better:
They’re willing to pay more for it.
What Consumers Really Want
According to the 2016 NCA National Coffee Drinking Trends (NCDT) report:
Consumers are motivated by coffee sourced from “farms that treat workers well”.
Think about that.
People care about where their coffee comes from.
The Opportunity Gap
Here’s something interesting:
28% of coffee drinkers don’t know if their coffee is sustainably grown.
What does this mean for you?
It’s a massive opportunity.
You can:
- Educate your customers
- Engage with them
- Stand out from the competition
The Bottom Line
Sustainability isn’t just for specialty coffee anymore.
It’s becoming the new normal.
And here’s the truth:
If you’re not on board, you’re falling behind.
So, what’s your move?
Are you ready to join the sustainability revolution?
Now, I’m curious:
How do YOU feel about sustainable coffee?
