NCA Member Spotlight: Atlas Coffee Club

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COMPANY: Atlas Coffee Club
LOCATION: Austin, TX
NCA MEMBER SINCE: September 2017
WEBSITE: Atlas Coffee Club & Atlas Coffee Blog
TWITTER: @AtlasCoffeeClub
FACEBOOK: Atlas Coffee Club
INSTAGRAM: @AtlasCoffeeClub

What does Atlas Coffee Club do?

We take a unique spin on the traditional coffee subscription by taking coffee lovers on a world tour of coffee, each month highlighting coffee and culture from a new country. Tanzania, Ethiopia, Burundi and beyond, we’ve designed our coffee club to transform a daily caffeine fix routine into a journey to far off countries.

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Trends and Prospects for RTD Coffee in the US

By Eric Penicka, Research Analyst, Euromonitor International

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In recent years, RTD coffee has been dramatically redefined by beverage manufacturers through the advent of cold brew coffee. Cold brew coffee is coffee brewed without heat, with coffee grounds steeped for several hours to extract flavor and caffeine. The end coffee is one which is naturally sweeter, less acidic, more caffeinated and ultimately more artisanal. This kind of coffee is different from traditional iced coffee, which is hot brewed coffee, iced or chilled, and in most cases sweetened and mixed with dairy.

While currently cold brew coffee is typically offered in on-trade establishments (which Euromonitor International would capture under fresh coffee beans consumed in the on-trade), coffee beverage manufacturers have been quick to identify the trend and produce cold brew coffee for RTD consumption. While still nascent, the dust surrounding RTD cold brew’s explosion has slowly begun to settle, with brands such as Stumptown, Califia, and High Brew emerging to define this new niche.

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Coffee and Gluten: Start With the Research

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By William (Bill) M. Murray, NCA, CEO

One of today’s challenges isn’t finding enough information on a particular subject, but rather deciding how to evaluate all the information that’s available. Is that information unbiased, expert, and useful?

This is true not only for coffee drinkers, but also for consumers seeking information about the impact of coffee on their health. Sorting through the headlines, opinions, blog posts, and advice columns isn’t easy, which is why it is always best to seek out any underlying research on a topic. (For insight into evaluating coffee-and-health research, see “Behind the Headlines: Coffee, Health, and Research.”)

We were reminded of this after an NCA member recently asked, “Does coffee contain gluten?”

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NCA Awards: Call for Nominees

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As summer winds down, it’s time to kick off NCA’s 2018 volunteer recognition program. This year we presented the 2017 awards – Lifetime Achievement, Volunteer of the Year, and Honorary Lifetime Membership – to exceptional NCA volunteers who made major contributions to the association and the U.S. coffee industry.

It’s now time to nominate 2018’s honorees. Chances are, you’ve worked with NCA volunteers who deserve special recognition. Please don’t let their contributions go unrecognized! Submit your nominations today, before we reach the September 15 deadline.

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Hurricane Harvey: How You Can Help

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Hurricane Harvey continues to batter the Gulf with heavy rain and historic flooding, as the most powerful storm to hit the mainland U.S. in over a decade. More than 33,000 people were in shelters as of Thursday, according to the American Red Cross.

And the devastation isn’t over yet. An estimated 12 million people will be directly affected as the storm heads from Texas into Louisiana. The states of Mississippi, Tennessee, and Kentucky also forecast to see rain and potential flooding over the next few days.

“Our neighbors all across the country reached out to NYC after 9/11 and Superstorm Sandy. We’ll never forget their kindness, especially now during their time of need,” says William M. Murray, CEO, NCA. “We will continue to keep the people affected by Harvey in our thoughts, today and during the recovery ahead. And we encourage everyone to help in whatever ways they can, no matter how small.”

The coffee community’s spirit of support and generosity is needed now more than ever. Make your donation to the Red Cross now, and share additional suggestions in the comments below.

 

Coffee-To-Go By Country [Infographic]

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Coffee on-the-go is on the rise. In the U.S. alone, it accounts for 45% of total coffee consumption (second only to Japan, a nation once dominated by tea).

Younger coffee drinkers with increasingly mobile lifestyles are are fueling this trend: About one-third of daily coffee drinkers from 13-24 years old get their java exclusively out-of-home, according to the NCA Generational Report 2017.

However, the popularity of coffee-to-go can vary wildly by country. As the specialty coffee movement gains international momentum, more countries are drinking coffee away from home.

But the practice isn’t popular everywhere — yet.

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Is Cold Brew Good For You?

The following post is adapted from Harvard T.H. Chan School of Public Health News 

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Science shows coffee can have major health perks at any temperature.

Summer’s hottest drink is also a healthy way to beat the heat.

Cold brew coffee — made by steeping coffee grounds in cold water overnight or longer — is just as healthy as regular coffee, according to Frank Hu, Ph.D., chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in a recent Health.com article.

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NCA Member Spotlight: G3 Enterprises

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COMPANY: G3 Enterprises, Inc. – Petainer Keg
LOCATION: Modesto, CA
FACEBOOK: /G3 Enterprises
LINKEDIN: G3 Enterprises
NCA MEMBER SINCE: July 2017

What does G3 Enterprises do?

G3 Enterprises, a leading packaging manufacturer and logistics provider, partners with one-way petainerKegs® to offer a cost-saving, convenient solution for beverage-on-tap domestic or export markets. Utilizing the same dispensing systems as conventional kegs, Petainer Kegs eliminates logistics hassles and is eco-friendly. In addition, G3 offer a mobile keg filler at its bottling services facility or on customer site in California.

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Border Adjustment Tax Dropped

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The following post is from the latest NCA Member Alert

On Thursday, Republican leaders announced that the controversial border adjustment provision, which threatened to saddle coffee imports with duties that could have added as much as 20% to declared values, has been dropped from the proposed tax plan.

“While we have debated the pro-growth benefits of border adjustability, we appreciate that there are many unknowns associated with it and have decided to set this policy aside in order to advance tax reform,” House, Senate and White House leaders working on a tax plan said in a joint statement Thursday, CNBC News reports.

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