The Secret Life of Bees

By Nikki Seibert Kelley for the Bee Cause Project

“In the end, we only conserve what we love, we only love what we understand, and we understand only what we are taught.”

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Under the dabbled light of a subtropical forest, the sweet smell from coffee flowers entices one of java’s smallest customers: the honeybee.

Honeybees are attracted to coffee flowers for their sugary, high-quality nectar. According to recent studies, visits from pollinators have been shown to increase coffee yields by as much as 50%.

Although bees are not required to pollinate Coffea arabica plants, they are valued by coffee farmers for their positive impact on the crop uniformity and ability to create a great source of income through the sales of honey and combs.

Outside of the coffee fields and on our home soil, honeybees play a major role in the ecosystem and the economy. Currently 1/3 of the crops grown in America depend on pollinators to ensure a successful harvest, and bees are estimated to add more than $15 billion in value to our agricultural crops annually.

Unfortunately, these hardworking insects are under threat.

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What Makes The Coffee Summit Special?

Featuring Bill Murray, President, NCA (@Bill_CoffeeAssn)

[Ed. note: The following is an edited transcript from the above video]

The NCA Coffee Summit is not the usual collection of talking heads. We designed this event specifically so you can get together with your peers, hear from experts, and work on the issues that you’re facing – coming away with concrete tools that you can use.

Here are 5 things that you can take away from attending the NCA Coffee Summit:

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Storytelling Through Content Strategy

By David J. Verjano, Founder, Verjano Communications  – and NCA Coffee Summit 2016 speaker 

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Today we are more connected than ever thanks to technology and the internet. But with more connectivity inevitably comes more clutter. As a brand, the question then becomes, “How do we stand out from the crowd?”

The simple answer: Content.

Not just ordinary content, we’re talking unique, creative and captivating content; something that tells your story in a memorable and impactful way. That’s where having a content strategy comes in.

Whether you’re pushing this content via your website, social media or other channels, there needs to be a cohesive plan for telling your story. When done right, you will not only gain the attention of potential customers but keep them coming back for more. This is a brief breakdown on the factors to consider when creating your content strategy.

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Watch: How to Use 6 Brewing Methods in 75 Seconds

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Traditional drip brewers are still the most common method of preparing coffee in the US, according to the NCA’s 2016 National Coffee Drinking Trends (NCDT) data.

But the way we drink coffee is changing. As the specialty coffee scene continues to gain momentum (especially among those Millennials), today’s consumers have seemingly endless options – and gadgets – available to make the perfect brew.

…In fact, it can be a little overwhelming.

Fortunately, AndOrange Motion Design created this 75-second animation that breaks down six different methods: Moka pot, vac pot/syphon, AeroPress, French press, Chemex, and pour over. (Visit this guide to learn about cold brew.)

While the video offers brewing times, keep in mind that these are only estimates. As the folks over at Perfect Daily Grind note,”Brew time varies depending on the grind size, water temperature and volume, and more – so don’t be afraid to experiment, especially if you find you prefer a shorter/longer period of extraction. After all, it’s you who’s drinking that coffee.”

With that in mind, enjoy:

H/T: Perfect Daily Grind

 

5 Ways to Build a Bold Crew

By Chad Norman, Chief Marketing Officer, Catch Talent

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After reading How to Make Cold Brew Coffee here on the The First Pull, I got to thinking not only about my budding addiction to the delicious nectar (we have cold brew on tap at our coworking space), but also my upcoming session at the NCA Coffee Summit, October 26-28. The blog post inspired me to make cold brew in my home, and when I land in Miami this Fall I hope to inspire others to build a bold crew in the office!

OK, maybe that’s the caffeine talking, but stay with me…

People are at the heart of every business, and the most important asset in the organization. Once you have that killer team, that killer crew, they not only love working with each other, they begin to attract others just like them.

You need a bold, confident, proud team willing to go tell the world about what it’s like to work at your company. After all, once you have a great brew right in your own home, that’s your standard. That’s what you seek out. That’s the ONLY thing that will do.

Attracting talent in today’s world isn’t simply sourcing and recruiting, it’s marketing. And just like in the consumer world, the best marketing centers around stories – in this case, employee stories. If you build a team that truly understands how it feels to work at your company, you your pot will always run over with amazing talent.

Here are five ways you can improve your employer brand, attract great talent, and build a bold crew to attract the next batch!

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Look at These Adorable Coffee Monsters

Created by former copywriter Stefan Kuhnigk, these charming monsters show the whimsical side of coffee stains.

Here are a few of our favorites (it was hard to choose) – and their stories.

To discover more of these delightful creatures, visit his website or follow @thecoffeemonsters on Instagram.

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For monster Jim there was only one thing going to be the peak of the week. The search for some cattle and eating it as a small snack.”

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How to Make Cold Brew Coffee at Home

By Kyra Auffermann, NCA

As a Brooklyn-dwelling Millennial, I get a lot of questions from my parents (and Bill Murray) about the latest hipster nonsense – from Pokemon Go* to the definition of “fleek.” My answers often seem to leave them more bewildered than they were before.

Recently, my dad asked me about this “cold brew”thing he’s been hearing about.  And while I can’t help him catch Pikachu (or even a stupid Pidgey), cold brew is one trend that’s accessible to everyone.

* [Ed. note: This reference is outdated less than a month after after publication, but I’m keeping it anyway ¯\_(ツ)_/¯]

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FNC’s 100/100 Initiative for Colombian Coffee

By Roberto Vélez, Chief Executive Officer, Colombian Coffee Growers Federation

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A cup of Colombian coffee is served at a coffee farm in Cauca, southwest Colombia. Photo: Neil Palmer (CIAT)

“A cup of coffee is not just a commodity, it is a life.”

Colombian coffee has always pushed the boundaries of what is accepted as the status quo.

The Colombian Coffee Growers Federation (FNC) was created in 1927. Eleven years later, Cenicafé, Colombia’s Coffee Research Center was founded. Juan Valdez, the character and most important coffee icon in history was in advertisings all over the United States and many countries around the world since 1961. In 1981, the 100% Colombian Coffee program was launched.

What has been coffee’s most successful advertising campaign? Juan Valdez. It was about the character. His integrity, hard work and good practices produced high quality coffee.

First there was the coffee grower, and then there was a great cup of coffee.

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Behind the Beans: Creating World’s First Sustainable Agricultural Product

By Bambi Semroc, Conservation International

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Picking coffee berries. © Ingmar Zahorsky/Flickr Creative Commons

It takes about 70 coffee beans to make the perfect cup of coffee.

It takes about 3-4 years to grow the perfect coffee bean.

Behind those beans that fuel your morning are the lives of millions of farmers around the world whose livelihoods depend on growing, caring for, and selling coffee. Behind those beans is a cumulative land area the size of Cuba dedicated to the cultivation of coffee. And behind those beans are the threats of climate change affecting growing conditions, market volatility significantly lowering prices, aging coffee trees declining in productivity, and a generation of farmers seeking economic alternatives for their livelihoods.

These are complex issues that require a wide range of solutions and commitments.

Enter, the Sustainable Coffee Challenge.

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