5 Ways to Build a Bold Crew
Want to know the secret to business success?
It’s not what you think.
It’s your people.
That’s right. Your team is the heart of your business.
But here’s the thing:
You can’t just hire anyone. You need a bold crew.
Why?
Because a bold crew doesn’t just work together. They attract more awesome people.
Think about it.
When you brew an amazing cup of coffee at home, what happens?
It becomes your standard. You won’t settle for less.
The same goes for your team.
So, how do you build this bold crew?
Let’s dive in.
1. Know Your Company’s Core Values
Here’s the truth:
Understanding what each employee believes in is tough.
Distilling that into a few core values? Even tougher.
But guess what?
It’s worth it.
Why?
Because core values guide everything:
- Behavior
- Culture
- Style
- Hiring decisions
Remember:
Every candidate should align with your core values.
Know what you believe in, and you’ll find others who believe the same.
2. Discover Your Employer Value Proposition (EVP)
Ever heard of an EVP?
It’s the secret sauce of great employer brands.
EVP stands for Employer Value Proposition.
But what does that mean?
Simple:
It’s the benefits you offer in exchange for employment.
These can be:
- Formal or informal
- Tangible or intangible
Here’s the key:
Once you understand who these benefits appeal to, you’ll attract the right candidates.
And they’ll get the most value from working with you.
3. Conduct Team Interviews
Ever heard the phrase “it takes a village“?
Well, it applies to hiring too.
Why?
Because you need to protect your tribe.
Sure, hiring managers make the final call.
But the whole team should have a say.
Team interviews give you a broad perspective.
They ensure the right people walk through your door.
4. Focus on Onboarding Success
Think first impressions only happen once?
Think again.
Onboarding is your second chance.
But here’s the catch:
It’s more than just paperwork and PowerPoints.
It starts before the first day.
It’s in the communication leading up to day one.
It’s in that first walk into the lobby.
It’s how everyone treats the new hire.
Want to nail it?
- Assign them a buddy
- Take them out to lunch
- Introduce them to other newbies
- Follow up regularly
Do this, and they’ll feel like family.
And they’ll be ready to spread the word.
5. Turn Your Team Into Talent Evangelists
Here’s a fact:
66% of candidates want to hear from employees about what it’s like to work at a company.
So what does that mean for you?
Let your bold people tell your story.
- Use their faces on your website
- Put their words in your job descriptions
- Share their stories on social media
Think about it:
Would you buy something on Amazon without reading reviews?
Of course not.
Job seekers are no different.
They want to hear from your team.
So let your evangelists be seen and heard!
The Bottom Line
Building a bold crew is an art and a science.
Just like brewing the perfect cup of coffee.
Infuse employer branding, marketing savvy, and smart recruiting into every part of your talent attraction process.
Do that, and you’ll build the bold crew you need to power your business success.
Now, I’m curious:
How do YOU build a bold crew?
Drop a comment below or come chat with me at The Coffee Summit, October 26-28.
Let’s keep the conversation brewing!
