Five Big Coffee Trends

The coffee industry is experiencing several significant trends that are shaping its future. Here are five key developments to watch:

1. Quality

While overall coffee consumption patterns remain relatively stable year-to-year, there’s a noticeable shift towards higher quality products.

Consumers are increasingly seeking out gourmet coffees, single-origin beans, and premium espresso-based beverages.

2. The Millennial Effect

The move towards quality is largely driven by younger consumers, particularly Millennials (those under 40).

For Millennials, coffee is more than just a caffeine boost – it’s an expression of individuality and a social experience. They’re more likely to frequent coffee shops, try new brewing methods like nitro cold brew, and choose espresso-based drinks.

3. Sustainability

Environmental and sustainability concerns are particularly pronounced among younger coffee drinkers.

While about 17% of all coffee consumers express such concerns, this figure jumps to 50% for those under 40.

Issues like carbon footprint, waste reduction, and economic equity in the coffee supply chain are increasingly important to this demographic.

4. Convenience

Despite the focus on quality, convenience remains a crucial consideration for many coffee drinkers. Americans continue to consume a significant amount of coffee away from home. While some venues, like specialty coffee shops, are praised for both quality and convenience, there’s still room in the market for options that balance these factors effectively.

5. Value

The concept of value in coffee is complex and highly personal. It’s not just about price, but about the overall experience and how it fits into a consumer’s lifestyle.

For example, 27% of Americans find value in single-serve coffee machines, appreciating their ease of use, flexibility, and consistency. Looking Ahead