Coffee Drinking Trends 2016 (NCDT Report)
For this short article I gathered some of the coolest findings from the National Coffee Association’s 2016 National Coffee Drinking Trends (NCDT) report.
The report revealed some interesting shifts in American coffee consumption habits, especially among young people, and also showed insight into future coffee trends.
9 Interesting Findings
- Daily consumption of espresso-based beverages nearly tripled since 2008
- Older Millennials (25-39) were the most likely age group to consume gourmet coffee drinks (coffee brewed from premium whole beans or grounds, espresso-based beverages, iced/frozen blended coffee, and cold brew coffee)
- Gourmet coffee beverage consumption among 25- to 39-year-olds jumped from 19 percent to 41 percent between 2008-2016
- Slight decrease in overall consumption, but increased interest in specialty coffees and increased overall revenue
- Rising interest in the story behind the coffee, including its origin and production methods
- Rising interest in sustainable and ethically sourced products (66% of consumers willing to pay more for products from socially responsible companies)
- Rising workplace coffee consumption (from 16% in 2013 to 21% in 2016, but 54% are less than “Very Satisfied” with their workplace coffee situation)
- Willingness to pay premium prices for quality coffee
- Increased out-of-home coffee consumption
You can buy the full 2016 coffee trends report from the National Coffee Association here.