From Brew Boomers to the Gourmet Generation: National Coffee Drinking Trends 2017

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By Kyra Auffermann, NCA

Today’s “typical” cup of coffee is anything but – it may not even be a cup.

Innovation is fueling growth across the gourmet coffee segment (aka specialty coffee), according to the new NCA National Coffee Drinking Trends Report 2017, released at the NCA 2017 Annual Convention in Austin on March 25, presented by Michael Edwards, Dig Insights.

The latest data shows a market shift toward high-quality, premium beverages, with younger demographics driving this change.

So what does this mean for the coffee industry? Here are the top consumption trends, based on the latest market data.

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Flavor, Fat, and Fermentation: 5 Coffee Trends You Can’t Ignore

By Kyra Auffermann, NCA

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For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftmanship, the future of coffee is anything but ordinary.

During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:

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NCA Webinar: New Opportunities in Foodservice Coffee

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74% of coffee consumed in the U.S. is consumed at home, according to the 2015 NCA National Coffee Drinking Trends report.

But changing consumer behavior may create new opportunities in the foodservice coffee market. Out-of-home coffee consumption skews younger: 26% of coffee drinkers aged 18-24 say that they drink their coffee exclusively out of home.

Coffee sales in foodservice establishments should increase steadily through 2018, according to  reported in Packaged Facts’ Foodservice Coffee Market Trends in the U.S. (December 2015).

The market will be driven by incremental growth in foodservice establishment visits, breakfast build outs, premium coffee preferences – in addition to other critical factors.

What does this mean for your business?  Continue reading