* [Ed. note: Millennial translation gifs available here]
For expert insights into the latest coffee market research, don’t miss the upcoming NCA webinar, “The NCA Generational Report: Coffee Through the Ages.” Join Michael Edwards, Dig Insights, on May 28, 1-2 PM EDT. (Open to all, free for NCA members!)
Millennials are really into their coffee – it’s no coincidence that BuzzFeed recently launched their own roast … sold through a personality quiz. But not all cups are created equal.
Just like the cloud, “coffee” often means something different for the 19-35 year old demographic than it does for previous generations.
In fact, Millennial behavior and attitudes are transforming the coffee market. (For starters, they really love espresso.)
But what do these changing consumption trends mean for the future of the coffee industry?
…. And apparently man buns are, too.
Cold brew continues to be one of the hottest trends in the coffee market: About 10% of daily coffee consumers reported drinking it past-day in 2017, via the latest National Coffee Drinking Trends report – up from only 1% in 2015.
And it’s not just for the coffee geeks and hipsters anymore: the popular beverage is now officially accepted into mainstream culture.
What are we drinking?
The NCA National Coffee Drinking Trends (NCDT) 2017 report highlights new market research on consumer behavior and trends.
via Extra Crispy
Is Irish coffee actually Irish?
It turns out that the answer is yes – sort of.
By Kyra Auffermann, NCA
For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftmanship, the future of coffee is anything but ordinary.
During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:
Bonding with co-workers over bad office coffee may soon become another obsolete workplace ritual (like voicemail).
Today, more companies are looking to get into the $2.6 billion office coffee service industry by promising many of the same trends percolating in third-wave cafes — think single origin beans and specialty espresso beverages.
By Tyler Hubbell
This post originally appeared on the Repsly blog
In one form or another, chances are almost everyone you know starts their day with coffee – be it home-brewed, bottled, or purchased hot or iced from a coffee shop. As longstanding as its popularity may be, the coffee industry is in the midst of a rapid change.
As millennials’ fast-paced lifestyle becomes ubiquitous, consumers are preferring to get their caffeine on the go. In turn, retailers are experimenting with novel ways to speed up ordering and get busy shoppers back in their stores.
Here are the five coffee industry trends that will dominate 2017: Continue reading
Younger coffee drinkers want to recreate the customized coffeehouse experience at home, according to new research from Packaged Facts.
The U.S. market for packaged and ready-to-drink coffee sold at retail was estimated at $13.5 billion in 2015, up almost 10% from the year before. By 2020, sales of packaged and ready-to-drink coffee in the U.S. are expected to close in on $18 billion.
Retail dollar sales continue to grow largely because of continued reinvention across the coffee industry, from k-cups to cold brew.
According to Packaged Facts, growth in the coffee industry can largely be attributed to three segments: Continue reading
By David Sprinkle, Research Director, Packaged Facts (@packaged_facts)
If you haven’t paid attention to the sales success of coffee creamers, you are missing a sign of the times in the coffee market.
Packaged Facts estimates that U.S. retail sales of coffee creamer products will grow by $400 million between 2011 and 2016, to exceed $2.5 billion. This sales spurt in a niche product segment is not wholly surprising, given the current landscape of consumer food priorities and concerns.