By Kyra Auffermann, NCA
Today’s “typical” cup of coffee is anything but – in fact, it may not even be a cup.
Innovation is fueling growth across the gourmet coffee segment (aka specialty coffee), according to the new NCA National Coffee Drinking Trends Report 2017, released at the NCA 2017 Annual Convention in Austin on March 25 and presented by Michael Edwards, Dig Insights.
The latest data shows a market shift toward high-quality, premium beverages, with younger demographics driving this change.
So what does this mean for the coffee industry? Here are the top consumption trends, based on the latest market data.
“Gender equality is both a fundamental human right and a necessary foundation of an economically prosperous coffee community.”
– Robério Oliveira Silva, former Executive Director of the International Coffee Organization (ICO)
This International Women’s Day is a great opportunity to celebrate the work of women in coffee, and to advocate for gender equality across the entire supply chain.
But how can the coffee industry go beyond the hashtag and create systematic opportunities for women to thrive?
By Kyra Auffermann, NCA
For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftmanship, the future of coffee is anything but ordinary.
During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:
Bonding with co-workers over bad office coffee may soon become another obsolete workplace ritual (like voicemail).
Today, more companies are looking to get into the $2.6 billion office coffee service industry by promising many of the same trends percolating in third-wave cafes — think single origin beans and specialty espresso beverages.
By Vivian Giang, Fundera
The way Americans drink coffee has changed drastically. According to the New York Times, Americans drink less coffee today than we did in the past, but we’re drinking higher quality, better brewed cups.
In fact, according to a 2014 National Coffee Drinking Trends study from the National Coffee Association (NCA), daily consumption of gourmet coffee among adults in the U.S. is up 34% in 2014, a 3% rise compared to 2013.
By Tyler Hubbell
This post originally appeared on the Repsly blog
In one form or another, chances are almost everyone you know starts their day with coffee – be it home-brewed, bottled, or purchased hot or iced from a coffee shop. As longstanding as its popularity may be, the coffee industry is in the midst of a rapid change.
As millennials’ fast-paced lifestyle becomes ubiquitous, consumers are preferring to get their caffeine on the go. In turn, retailers are experimenting with novel ways to speed up ordering and get busy shoppers back in their stores.
Here are the five coffee industry trends that will dominate 2017: Continue reading
Younger coffee drinkers want to recreate the customized coffeehouse experience at home, according to new research from Packaged Facts.
The U.S. market for packaged and ready-to-drink coffee sold at retail was estimated at $13.5 billion in 2015, up almost 10% from the year before. By 2020, sales of packaged and ready-to-drink coffee in the U.S. are expected to close in on $18 billion.
Retail dollar sales continue to grow largely because of continued reinvention across the coffee industry, from k-cups to cold brew.
According to Packaged Facts, growth in the coffee industry can largely be attributed to three segments: Continue reading
This post originally appeared on Perfect Daily Grind
Written by E. Squires (@ericsguitar) and edited by T. Newton
Maybe you dream of one day owning your own specialty café. Maybe you already own a shop but are struggling to get out of the startup phase. Or maybe you’re just looking for ways to see a little more return.
The truth is that owning a specialty coffee shop may be the dream — but it’s not just about coffee. It’s also about business, costs, and profit margins. Regardless of where you are with your coffee shop, there’s always room to increase your profits, so read on for our top six ways to do it.
By Spencer Turer, Vice President at Coffee Analysts
This post originally appeared on LinkedIn
Photo: Spencer Turer
Specialty coffee is a matter of choice, not a beverage of chance.
Great care must be taken to ensure the intrinsic quality of the coffee, from farm to cup, is not destroyed by the process or the person preparing the beverage.
Traditional drip brewers are still the most common method of preparing coffee in the US, according to the NCA’s 2016 National Coffee Drinking Trends (NCDT) data.
But the way we drink coffee is changing. As the specialty coffee scene continues to gain momentum (especially among those Millennials), today’s consumers have seemingly endless options – and gadgets – available to make the perfect brew.
…In fact, it can be a little overwhelming.
Fortunately, AndOrange Motion Design created this 75-second animation that breaks down six different methods: Moka pot, vac pot/syphon, AeroPress, French press, Chemex, and pour over. (Visit this guide to learn about cold brew.)
While the video offers brewing times, keep in mind that these are only estimates. As the folks over at Perfect Daily Grind note,”Brew time varies depending on the grind size, water temperature and volume, and more – so don’t be afraid to experiment, especially if you find you prefer a shorter/longer period of extraction. After all, it’s you who’s drinking that coffee.”
With that in mind, enjoy:
H/T: Perfect Daily Grind