…. And apparently man buns are, too.
Cold brew continues to be one of the hottest trends in the coffee market: About 10% of daily coffee consumers reported drinking it past-day in 2017, via the latest National Coffee Drinking Trends report – up from only 1% in 2015.
And it’s not just for the coffee geeks and hipsters anymore: the popular beverage is now officially accepted into mainstream culture.
By Rocky Rhodes, International Coffee Consulting
[Ed. note: The following is an unsolicited post sharing the author’s experiences at the NCA Annual Convention 2017 in Austin, TX. Learn more about contributing a guest post to The First Pull]
I have been in the coffee industry for 21 years now. I feel I am pretty well versed in most things ‘coffee.’ That was until I went to the National Coffee Association Convention.
The attendees are made up of multi-generational coffee companies that have survived and thrived for 50, 60 – even over 100 years. I knew I had a lot to learn at this event.
What are we drinking?
The NCA National Coffee Drinking Trends (NCDT) 2017 report highlights new market research on consumer behavior and trends.
By Kyra Auffermann, NCA
Today’s “typical” cup of coffee is anything but – it may not even be a cup.
Innovation is fueling growth across the gourmet coffee segment (aka specialty coffee), according to the new NCA National Coffee Drinking Trends Report 2017, released at the NCA 2017 Annual Convention in Austin on March 25, presented by Michael Edwards, Dig Insights.
The latest data shows a market shift toward high-quality, premium beverages, with younger demographics driving this change.
So what does this mean for the coffee industry? Here are the top consumption trends, based on the latest market data.
“Gender equality is both a fundamental human right and a necessary foundation of an economically prosperous coffee community.”
– Robério Oliveira Silva, former Executive Director of the International Coffee Organization (ICO)
This International Women’s Day is a great opportunity to celebrate the work of women in coffee, and to advocate for gender equality across the entire supply chain.
But how can the coffee industry go beyond the hashtag and create systematic opportunities for women to thrive?
By Kyra Auffermann, NCA
For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftmanship, the future of coffee is anything but ordinary.
During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:
Bonding with co-workers over bad office coffee may soon become another obsolete workplace ritual (like voicemail).
Today, more companies are looking to get into the $2.6 billion office coffee service industry by promising many of the same trends percolating in third-wave cafes — think single origin beans and specialty espresso beverages.
By Vivian Giang, Fundera
The way Americans drink coffee has changed drastically. According to the New York Times, Americans drink less coffee today than we did in the past, but we’re drinking higher quality, better brewed cups.
In fact, according to a 2014 National Coffee Drinking Trends study from the National Coffee Association (NCA), daily consumption of gourmet coffee among adults in the U.S. is up 34% in 2014, a 3% rise compared to 2013.
By Tyler Hubbell
This post originally appeared on the Repsly blog
In one form or another, chances are almost everyone you know starts their day with coffee – be it home-brewed, bottled, or purchased hot or iced from a coffee shop. As longstanding as its popularity may be, the coffee industry is in the midst of a rapid change.
As millennials’ fast-paced lifestyle becomes ubiquitous, consumers are preferring to get their caffeine on the go. In turn, retailers are experimenting with novel ways to speed up ordering and get busy shoppers back in their stores.
Here are the five coffee industry trends that will dominate 2017: Continue reading
Younger coffee drinkers want to recreate the customized coffeehouse experience at home, according to new research from Packaged Facts.
The U.S. market for packaged and ready-to-drink coffee sold at retail was estimated at $13.5 billion in 2015, up almost 10% from the year before. By 2020, sales of packaged and ready-to-drink coffee in the U.S. are expected to close in on $18 billion.
Retail dollar sales continue to grow largely because of continued reinvention across the coffee industry, from k-cups to cold brew.
According to Packaged Facts, growth in the coffee industry can largely be attributed to three segments: Continue reading