Data Snapshot: Coffee Brews Success in Asia

The global coffee market continues to brew up a storm, and Asia is playing a key role in its growth.

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New research from Mintel reveals that three out of the five fastest growing retail coffee markets are in Asia. Indonesia is currently the fastest growing packaged retail coffee market with a CAGR of 19.6% over the past five years, while India has had a CAGR of 15.1%, and Vietnam 14.9%.

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Six Surprising Single-Cup Statistics

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The single-serve phenomenon has changed the way Americans drink – and think about – their coffee.

And while recent headlines suggest that the single-serve format is beginning to fall out of favor with consumers, the numbers show a different story. The implications will impact the entire coffee industry – from new practices at origin to R&D to retail.

The NCA’s Single Serve market research report has tracked this trend since 2011. Here are six facts we found especially interesting from the latest data:

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Behind the Hype: Just Clean Your Machine

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Single-serve brewing systems have seen exponential gains in market share since they were initially released. As of 2015, 27% of daily coffee drinkers in the U.S. use single-cup brewers, making it the second most common preparation method after traditional drip machines, according the NCA’s National Coffee Drinking Trends report. And their popularity is still growing, both in home and at work.

(To learn more about this market, check out the new NCA Single Cup market research report)

However, recent headlines have generated new concerns among consumers with dramatic warnings about unclean machines that could make people sick. Of course, health and safety should always be a top priority for handling and preparing any food or beverage. But we also know that in today’s media landscape, the page view is paramount, and a scary headline is a lot more likely to generate those clicks – regardless of whether or not it’s scientifically valid.

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Optimizing Office Coffee

By Daniel Granderson, Packaged Facts
Twitter: @packaged_facts

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86% of full-time employees drink coffee — and for most of these employees, coffee is a daily habit, according to Office Coffee Service in the U.S.: Market Trends and Opportunities (March 2015), a new report by Packaged Facts.

Among daily coffee drinkers, per Packaged Facts consumer survey data, 75% had drunk coffee at work within the past seven days, including 65 million (54%) who make coffee at work and 61 million (50%) who bring coffee to work.

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