Fresh Brewed Data: New NCA Coffee Market Research Breakout Reports

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The National Coffee Association recently launched 8 new market research mini reports, based on new analysis of 2018 consumption trends data

By Karly Nevils, Dig Insights (karly@diginsights.com)

This July, it’s going to be a brew-tiful month!

The NCA has released eight new breakout market research reports based on the 2018 National Coffee Drinking Trends (NCDT) study data.

The reports look at the following topics:

National Coffee Drinking Trends Breakout research Reports

New NCA Market Research Reports

  • Coffee Brewing
  • Health and Coffee
  • Coffee Claims
  • Coffee at Work
  • Gourmet Coffee
  • Coffee Preparation In-Home
  • Coffee Preparation Out-of-Home
  • Tea – available free for a limited time only!

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Which Type of Coffee Drinker Are You?

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New research identifies three main groups of caffeine sensitivity among individuals.

Genetic differences help explain why everyone experiences coffee’s effects differently.

via Coffee & Health

Coffee drinkers fall into one of three major groups based on their caffeine sensitivity, according to physician and author Dr J.W. Langer, in a new report authored for the Institute for Scientific Information on Coffee (ISIC).

The report, “Genetics, Metabolism and Individual Responses to Caffeine,” draws on existing research to explain how the body metabolizes caffeine, why some people are more affected by caffeine than others, and how healthcare professionals can take this into account when advising patients.

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Your Coworkers Really Are More Likable After Coffee, Science Confirms

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Coffee can make meetings tolerable more productive – and positive

Coffee Brews Better Group Performance, UC Davis Study Finds

First Research on the Effects of Caffeine on Group Work

The following post was originally published by UC Davis News

By Brad Hooker and Julia Ann Easley 

 

Planning a meeting? Serving coffee can focus group discussion, boost involvement and leave members feeling better about their own and others’ participation.

Those are the findings of new research on the effects of caffeine on group performance from the Graduate School of Management at the University of California, Davis.

Decades of coffee research have explored its effects on the individual, but this study is the first on the effects on performance in group tasks.

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Warning: California’s Coffee “Cancer” Labels May Be Hazardous to Public Health

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Last week, a Los Angeles judge ruled that coffee roasters and retailers must serve up a cancer warning with coffee sold in California under Prop. 65 regulations, based on the naturally-occurring presence of acrylamide from the roasting process.

The decision goes against what the science shows us – including the conclusions of the World Health Organization. Study after study, conducted independently and published in peer-reviewed journals, has shown the potential health benefits of drinking coffee — from liver health to living longer.

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The Science Behind Better Coffee

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Photo credit: UC Davis Newsroom

Basket Shapes & Water Quality: Filter Coffee in the UC Davis Lab

By Angie Molina

Article & photos from our friends at Perfect Daily Grind

Lee este artículo en español Filtros Y Calidad Del Agua: Café Filtrado en El Laboratorio

What do you need to do to brew better filter coffee? That’s one of the many questions UC Davis Coffee Center is setting out to answer, through a variety of research projects. After all, there’s nothing like hard science for an answer you can trust.

Professor William Ristenpart, the center’s Director, agreed to talk me through his current work and what we can expect to see in the future, from the impact of coffee filter baskets to water quality and temperature.

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Convenience and Function Will Drive Coffee Market Trends

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The Growing Desire for Functional Coffee

By Vanessa Facenda, Editor, Tea and Coffee Trade Trade Journal

The following post originally appeared on the Tea & Coffee Editor’s Blog

As spring rolls in, consumers start thinking about “form and function.” While this usually means getting “winter bodies” into shape, functionality is playing a greater role in beverages.

Earlier this year, NCA held a webinar entitled, “US Coffee Outlook 2018: Latest Market Trends and Future Market Growth.” Eric Penicka, senior research analyst with global market intelligence firm, Euromonitor International, who was the webinar presenter, noted that the key ingredients for the future are convenience and function. Both will lead to value growth.

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FDA Takes Action Against Highly Concentrated Caffeine in Dietary Supplements, Citing Public Health

FDA caffeine supplements

Dietary supplements containing pure caffeine are unlawful when sold in bulk quantities directly to consumers, due to the high risk that they will be erroneously consumed at excessive doses, according to the FDA.

The following is an excerpt from the latest NCA Member Alert

The U.S. Food and Drug Administration (FDA) recently issued a new guidance  to clarify that selling dietary supplements containing pure or highly concentrated caffeine in bulk quantities directly to consumers is  “considered unlawful,” because of the high risk that they will be accidentally consumed at excessive, potentially dangerous doses.

Read the FDA press announcement

With respect to pure or highly concentrated powdered or liquid caffeine, the National Coffee Association (NCA) supports the FDA’s common-sense measure to protect consumers. But it is important to remember that these products have very little relation to coffee: a single teaspoon of powdered caffeine has as much caffeine as 20 to 28 cups (3,200 mg).

In fact, drinking coffee – and the natural caffeine it contains – is perfectly safe for most people. It may even be good for you.

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The Future (of Coffee) is Female

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Why International Women’s Day matters to the coffee industry

Women are essential to the coffee supply chain – but too often their contributions go unrecognized and unrewarded. Disenfranchisement and gender inequity are perpetuated through a myriad of economic, systemic, and cultural issues (from the insidious to the overt).

However, through hard work and persistence, we’re beginning to see a powerful (and empowering) change across the industry.  These inspiring initiatives are fueled by new (and overdue) research on women in coffee, which gives us critical data to measure real impact.

But there is still a long way to go.

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Data Breaches: What’s the Cost?

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Watch the NCA Webinar: Cybersecurity Trends and Threats 2018

The following post is reprinted with permission from the Crowe Horwath Cybersecurity Watch Blog

By Mike Porter, Crowe Horwath

With the release in June 2017 of the newest IBM “Cost of Data Breach Study,” conducted by Ponemon Institute, the web is buzzing with discussions of what a breach costs.

As a result, now is a good time to provide a more nuanced analysis of this report through an examination of the assertions of a variety of recent breach cost reports that attempt to answer similar questions.

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Coffee Energizing Biofuels Research

January 23, 2018 - NREL scientist Phil Pienkos' research at NREL

Photo illustration by Dennis Schroeder, NREL

By Phil Pienkos, NREL

When it comes to sustainability in the coffee supply chain, industry members have been finding creative ways to conserve on every level, from the farm to the coffee shop. But what happens to the grounds after the coffee’s brewed?

Many coffee shops already have composting programs, but what if there were a way, not only to divert used grounds from the landfill, but to use those grounds to produce energy? Research at the National Renewable Energy Laboratory (NREL) is exploring this question — and is starting to see some exciting developments with help from the coffee industry.

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