Convenience and Function Will Drive Coffee Market Trends

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The Growing Desire for Functional Coffee

By Vanessa Facenda, Editor, Tea and Coffee Trade Trade Journal

The following post originally appeared on the Tea & Coffee Editor’s Blog

As spring rolls in, consumers start thinking about “form and function.” While this usually means getting “winter bodies” into shape, functionality is playing a greater role in beverages.

Earlier this year, NCA held a webinar entitled, “US Coffee Outlook 2018: Latest Market Trends and Future Market Growth.” Eric Penicka, senior research analyst with global market intelligence firm, Euromonitor International, who was the webinar presenter, noted that the key ingredients for the future are convenience and function. Both will lead to value growth.

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FDA Takes Action Against Highly Concentrated Caffeine in Dietary Supplements, Citing Public Health

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Dietary supplements containing pure caffeine are unlawful when sold in bulk quantities directly to consumers, due to the high risk that they will be erroneously consumed at excessive doses, according to the FDA.

The following is an excerpt from the latest NCA Member Alert

The U.S. Food and Drug Administration (FDA) recently issued a new guidance  to clarify that selling dietary supplements containing pure or highly concentrated caffeine in bulk quantities directly to consumers is  “considered unlawful,” because of the high risk that they will be accidentally consumed at excessive, potentially dangerous doses.

Read the FDA press announcement

With respect to pure or highly concentrated powdered or liquid caffeine, the National Coffee Association (NCA) supports the FDA’s common-sense measure to protect consumers. But it is important to remember that these products have very little relation to coffee: a single teaspoon of powdered caffeine has as much caffeine as 20 to 28 cups (3,200 mg).

In fact, drinking coffee – and the natural caffeine it contains – is perfectly safe for most people. It may even be good for you.

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The Future (of Coffee) is Female

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Why International Women’s Day matters to the coffee industry

Women are essential to the coffee supply chain – but too often their contributions go unrecognized and unrewarded. Disenfranchisement and gender inequity are perpetuated through a myriad of economic, systemic, and cultural issues (from the insidious to the overt).

However, through hard work and persistence, we’re beginning to see a powerful (and empowering) change across the industry.  These inspiring initiatives are fueled by new (and overdue) research on women in coffee, which gives us critical data to measure real impact.

But there is still a long way to go.

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Data Breaches: What’s the Cost?

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Watch the NCA Webinar: Cybersecurity Trends and Threats 2018

The following post is reprinted with permission from the Crowe Horwath Cybersecurity Watch Blog

By Mike Porter, Crowe Horwath

With the release in June 2017 of the newest IBM “Cost of Data Breach Study,” conducted by Ponemon Institute, the web is buzzing with discussions of what a breach costs.

As a result, now is a good time to provide a more nuanced analysis of this report through an examination of the assertions of a variety of recent breach cost reports that attempt to answer similar questions.

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Coffee Energizing Biofuels Research

January 23, 2018 - NREL scientist Phil Pienkos' research at NREL

Photo illustration by Dennis Schroeder, NREL

By Phil Pienkos, NREL

When it comes to sustainability in the coffee supply chain, industry members have been finding creative ways to conserve on every level, from the farm to the coffee shop. But what happens to the grounds after the coffee’s brewed?

Many coffee shops already have composting programs, but what if there were a way, not only to divert used grounds from the landfill, but to use those grounds to produce energy? Research at the National Renewable Energy Laboratory (NREL) is exploring this question — and is starting to see some exciting developments with help from the coffee industry.

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Study: Drinking Coffee Daily Does More Good Than Harm

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A massive meta-analysis suggests that the benefits of daily coffee consumption outweigh the risk.

“The bottom line is that we suggest [coffee] can be a good part of a healthy diet.”

Robin Poole, University of Southampton

Science continues to suggest that coffee is good for you.

Based on a systematic umbrella review of 201 meta-analyses recently published in the BMJ, researchers from the University of Southampton found that moderate coffee consumption was more often associated with benefit than harm.

Drinking three to four cups of coffee a day showed the greatest benefit in terms of cardiovascular disease, coronary heart disease, and stroke, versus not drinking coffee. (Drinking coffee beyond these amounts was not associated with harm, but the benefits were less pronounced.)

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Reframing the Narrative on Coffee Production ROI

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A coffee farmer inspects his crop in Colombia. Photo: Neil Palmer (CIAT) – via Wikimedia

Perspectives on the New SCA Report On Farm Profitability

In an article published on Daily Coffee News, Kraig Kraft from CRS Coffeelands addressed the Specialty Coffee Association’s recently released report that reviewed existing public information about farm profitability and costs.

The main — and surprising — conclusion from the analysis is that farm yield is not correlated to farm income. On the surface, this seems somewhat paradoxical.

Why wouldn’t higher production lead to more income?

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Are Workers “Too Busy” For Coffee?

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Compiled by Kyra Auffermann, NCA

A New Study Looks at Coffee and Productivity in the Workplace

Even before I was employed by the coffee industry, my productivity has been fueled primarily by coffee – followed by WiFi, a solid soundtrack, and then another cup of coffee.

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Fortunately, “procaffeination” is supported by science:  Studies suggest that consuming caffeine can help promote creativity, concentration, and even prevent workplace accidents. Plus, coffee breaks are linked to better morale and collaboration at work.

Yet nearly one-third (29%) of European workers said that they didn’t drink coffee at work because they didn’t have time or were too busy, according to a new study commissioned by the Institute for Scientific Information on Coffee (ISIC).

The research found that workplace coffee drinking habits are shaped by time, taste, and the desire for a productivity boost. More than two-thirds (68%) of respondents said they always or often drink coffee during the working day.

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Coffee and Gluten: Start With the Research

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By William (Bill) M. Murray, NCA, CEO

One of today’s challenges isn’t finding enough information on a particular subject, but rather deciding how to evaluate all the information that’s available. Is that information unbiased, expert, and useful?

This is true not only for coffee drinkers, but also for consumers seeking information about the impact of coffee on their health. Sorting through the headlines, opinions, blog posts, and advice columns isn’t easy, which is why it is always best to seek out any underlying research on a topic. (For insight into evaluating coffee-and-health research, see “Behind the Headlines: Coffee, Health, and Research.”)

We were reminded of this after an NCA member recently asked, “Does coffee contain gluten?”

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