“Gender equality is both a fundamental human right and a necessary foundation of an economically prosperous coffee community.”
– Robério Oliveira Silva, former Executive Director of the International Coffee Organization (ICO)
This International Women’s Day is a great opportunity to celebrate the work of women in coffee, and to advocate for gender equality across the entire supply chain.
But how can the coffee industry go beyond the hashtag and create systematic opportunities for women to thrive?
By Hanna Neuschwander, World Coffee Research
Sometimes facts are so obvious they become invisible.
In the case of coffee, one of those facts is this: Coffee comes from a plant. The entire $225 billion dollar coffee industry in the U.S. is built up from the roots of billions of living, breathing coffee plants that spend their days turning sunlight into fruit. Once you stop and think about it, it’s kind of profound. Nearly 1.7 million jobs — including, if you are reading this, probably yours — depend on those plants doing their thing, photosynthesizing, outsmarting diseases and pests, being rained on at the right time in the right amounts.
It’s also profound to think about just how fragile the entire arrangement is. The vast majority of coffee plants in the field today are really, really (really) genetically similar. Most varieties are not resistant to major diseases. Most are way too old (World Coffee Research guesses that about 50% of coffee trees are more than 50 years old). That leaves coffee especially vulnerable — to disease epidemics like the one that devastated Central American production after 2012, to extremes in weather like excessive rain or drought or frost.
When crops are facing challenges like these, it helps to go back to basics: Coffee is a plant. So — what is needed to help the plant thrive? And, thereby, to help the humans who depend on it?
By Bambi Semroc, Conservation International
[Ed. note: To learn more about this project, join Bambi Semroc and Annette Pensel, Global Coffee Platform, for the breakout session “Making Coffee the First Sustainable Commodity,” at the NCA Annual Convention 2017, March 23-25, Austin, TX]
Source: Conservation International, Cristina Mittermeier ©
Innovation is all around us.
From a 3D printer that enables doctors to construct human tissue, to a virtual reality headset that transports a policymaker in Washington, DC to a remote village in the Amazon to experience projects helping prevent deforestation. Things we never dreamed of 20 years ago are changing our daily lives. And, innovation is not just defined as “the next hot thing” – it’s critical to ensuring the sustainable growth of an industry.
The coffee sector is continually innovating. Consider the new roasting and brewing techniques that led to cold brew and single serve coffees. Or, consumer engagement through creative retail shops offering everything from hands-on technology to fully compostable cups.
That said, innovation in coffee also includes things the everyday drinker might not know about – from researchers developing new varieties and improved practices, to small-scale farmers adopting those varieties and experimenting with new techniques on their farms.
One of the most important innovations the coffee sector has been leading includes the work being done on sustainability.
© Conservation International/photo by Miguel Ángel de la Cueva
McDonalds’ recent pledge to change how they source all of their coffee by 2020 is the latest sign of growing consumer demand for more sustainable products – especially in the coffee industry.
By Janice Nadworny, co-director of Food 4 Farmers
Ed. Note: Like so many farmers and workers around the world, coffee producers can face challenges that threaten their livelihoods – from natural disasters like la roya to inadequate local resources. Here, Food 4 Farmers shares one possible solution for these communities. Not only does beekeeping facilitate viable income diversification, but it also helps to sustain the environment for future harvests.
The following is an excerpt of a post originally published on Fairtrade America.
A survey of households in Mexico, Nicaragua, El Salvador, and Guatemala found that, on average, 63% of coffee households suffered food insecurity during the year. This seasonal food insecurity has a name: Los Meses Flacos, or the thin months of hunger. Families survive by eating less, eating cheap processed food, or going into debt to buy food. (SCAA, from the Blueprint to End Hunger)
Many families resort to off-farm work, neglecting the needs of their farms, with negative consequences for the following year’s harvest. My NGO, Food 4 Farmers, is working to make sure coffee farmers have the option to stay and thrive. Continue reading
By Roberto Vélez, Chief Executive Officer, Colombian Coffee Growers Federation
A cup of Colombian coffee is served at a coffee farm in Cauca, southwest Colombia. Photo: Neil Palmer (CIAT)
“A cup of coffee is not just a commodity, it is a life.”
Colombian coffee has always pushed the boundaries of what is accepted as the status quo.
The Colombian Coffee Growers Federation (FNC) was created in 1927. Eleven years later, Cenicafé, Colombia’s Coffee Research Center was founded. Juan Valdez, the character and most important coffee icon in history was in advertisings all over the United States and many countries around the world since 1961. In 1981, the 100% Colombian Coffee program was launched.
What has been coffee’s most successful advertising campaign? Juan Valdez. It was about the character. His integrity, hard work and good practices produced high quality coffee.
First there was the coffee grower, and then there was a great cup of coffee.
By Bambi Semroc, Conservation International
Picking coffee berries. © Ingmar Zahorsky/Flickr Creative Commons
It takes about 70 coffee beans to make the perfect cup of coffee.
It takes about 3-4 years to grow the perfect coffee bean.
Behind those beans that fuel your morning are the lives of millions of farmers around the world whose livelihoods depend on growing, caring for, and selling coffee. Behind those beans is a cumulative land area the size of Cuba dedicated to the cultivation of coffee. And behind those beans are the threats of climate change affecting growing conditions, market volatility significantly lowering prices, aging coffee trees declining in productivity, and a generation of farmers seeking economic alternatives for their livelihoods.
These are complex issues that require a wide range of solutions and commitments.
Enter, the Sustainable Coffee Challenge.
Source: Neil Palmer (CIAT) via Wikimedia Commons
“Coffee has a lot of potential to effect positive change in the world.”
Meredith Taylor, Sustainability Manager, Counter Culture Coffee, on the issues threatening the coffee supply chain, “pre-competitive collaboration,” and how any company can start taking action – today: Continue reading
By Verónica Perez, 4C Association
Last year over 149 million bags of coffee were consumed around the world. The love for this black beverage keeps growing in new markets, with more and more people enjoying coffee in their daily lives.
But as much as they love their cup, an increasing number of consumers also have concerns about the conditions in which farmers produce their beans. Even those less conscious would be upset to find out that protected areas are being deforested to grow coffee, or that pesticides used in production could be putting the health of farmers and workers at risk.
Companies are under increasing pressure to supply coffee that has been produced in accordance to sustainability criteria. But this is not always easy. Continue reading