Gender equity is good for the coffee business.
The Partnership for Gender Equity (PGE) believes that vibrant farming communities are the key to producing better coffee, and more of it. Therefore, they’re working to address this issue through large-scale collaboration, standardized best practices, and stronger data – starting with the report, “The Way Forward: Accelerating Gender Equity in Coffee Value Chains.”
During a recent NCA webinar, “Gender Equity: Strengthening the Links of the Coffee Supply Chain,” industry experts Kimberly Easson, Samantha Veide, and Chad Trewick discussed key findings, required resources, and where the industry can go from here.
Four highlights emerged from the research:
The following is a guest post submitted to The First Pull. See our guest post guidelines.
By Eduardo Rivera, Compañia Hondureña del Café (COHONDUCAFE)
During a recent weekly visit to coffee farms, as part of our support and monitoring program to coffee farms in Honduras, we came across small farm. Mr. Robinson Jimenez welcomed us into his home. He has been have been growing coffee for quite some time now, and until recently, he has been doing it without any technical training or information that you would find in a classroom.
A lot of coffee growers in Honduras grow coffee as how their father and grandfather did before them. However, this practice is changing. Climate change, economic factors, deforestation and other factors all play a role.
The following is a guest post from Heifer International. See the NCA First Pull guest post guidelines.
By Marco Machado, Heifer International
Photo: Stephanie Parker, via Medium
TEGUCIGALPA, Honduras – Orangish yellow blotches are starting to appear on the leaves of coffee plants in eastern Honduras, according to reports from the field. It’s a sign that the dreaded coffee rust fungus, or la roya, is making a comeback and endangering the crop that’s vital to the economies of Latin America.
Five years ago, an outbreak decimated coffee in the region, triggering a state of emergency and famine watches.
How bad will it be this season? It’s too early to tell. All we know is that the plant-choking fungus – first discovered in East Africa nearly 150 years ago – poses a serious threat to coffee’s future in the Americas.
As we search for a way to defeat the fungus, the coffee industry can help smallholder farmers build resiliency and deal with shocks from la roya – as well as from climate change, market swings, and other volatility common with cash crops.
Ed. note: Register now for the NCA webinar, “Gender Equity: Strengthening the Links of the Coffee Supply Chain,” featuring Kimberly Easson, Samantha Veide, and Chad Trewick on June 21, 2017, 1-2 pm EST.
“Gender equality is both a fundamental human right and a necessary foundation of an economically prosperous coffee community.”
– Robério Oliveira Silva, former Executive Director of the International Coffee Organization (ICO)
This International Women’s Day is a great opportunity to celebrate the work of women in coffee, and to advocate for gender equality across the entire supply chain.
But how can the coffee industry go beyond the hashtag and create systematic opportunities for women to thrive?
By Hanna Neuschwander, World Coffee Research
Sometimes facts are so obvious they become invisible.
In the case of coffee, one of those facts is this: Coffee comes from a plant. The entire $225 billion dollar coffee industry in the U.S. is built up from the roots of billions of living, breathing coffee plants that spend their days turning sunlight into fruit. Once you stop and think about it, it’s kind of profound. Nearly 1.7 million jobs — including, if you are reading this, probably yours — depend on those plants doing their thing, photosynthesizing, outsmarting diseases and pests, being rained on at the right time in the right amounts.
It’s also profound to think about just how fragile the entire arrangement is. The vast majority of coffee plants in the field today are really, really (really) genetically similar. Most varieties are not resistant to major diseases. Most are way too old (World Coffee Research guesses that about 50% of coffee trees are more than 50 years old). That leaves coffee especially vulnerable — to disease epidemics like the one that devastated Central American production after 2012, to extremes in weather like excessive rain or drought or frost.
When crops are facing challenges like these, it helps to go back to basics: Coffee is a plant. So — what is needed to help the plant thrive? And, thereby, to help the humans who depend on it?
By Bambi Semroc, Conservation International
[Ed. note: To learn more about this project, join Bambi Semroc and Annette Pensel, Global Coffee Platform, for the breakout session “Making Coffee the First Sustainable Commodity,” at the NCA Annual Convention 2017, March 23-25, Austin, TX]
Source: Conservation International, Cristina Mittermeier ©
Innovation is all around us.
From a 3D printer that enables doctors to construct human tissue, to a virtual reality headset that transports a policymaker in Washington, DC to a remote village in the Amazon to experience projects helping prevent deforestation. Things we never dreamed of 20 years ago are changing our daily lives. And, innovation is not just defined as “the next hot thing” – it’s critical to ensuring the sustainable growth of an industry.
The coffee sector is continually innovating. Consider the new roasting and brewing techniques that led to cold brew and single serve coffees. Or, consumer engagement through creative retail shops offering everything from hands-on technology to fully compostable cups.
That said, innovation in coffee also includes things the everyday drinker might not know about – from researchers developing new varieties and improved practices, to small-scale farmers adopting those varieties and experimenting with new techniques on their farms.
One of the most important innovations the coffee sector has been leading includes the work being done on sustainability.
© Conservation International/photo by Miguel Ángel de la Cueva
McDonalds’ recent pledge to change how they source all of their coffee by 2020 is the latest sign of growing consumer demand for more sustainable products – especially in the coffee industry.
By Janice Nadworny, co-director of Food 4 Farmers
Ed. Note: Like so many farmers and workers around the world, coffee producers can face challenges that threaten their livelihoods – from natural disasters like la roya to inadequate local resources. Here, Food 4 Farmers shares one possible solution for these communities. Not only does beekeeping facilitate viable income diversification, but it also helps to sustain the environment for future harvests.
The following is an excerpt of a post originally published on Fairtrade America.
A survey of households in Mexico, Nicaragua, El Salvador, and Guatemala found that, on average, 63% of coffee households suffered food insecurity during the year. This seasonal food insecurity has a name: Los Meses Flacos, or the thin months of hunger. Families survive by eating less, eating cheap processed food, or going into debt to buy food. (SCAA, from the Blueprint to End Hunger)
Many families resort to off-farm work, neglecting the needs of their farms, with negative consequences for the following year’s harvest. My NGO, Food 4 Farmers, is working to make sure coffee farmers have the option to stay and thrive. Continue reading
By Roberto Vélez, Chief Executive Officer, Colombian Coffee Growers Federation
A cup of Colombian coffee is served at a coffee farm in Cauca, southwest Colombia. Photo: Neil Palmer (CIAT)
“A cup of coffee is not just a commodity, it is a life.”
Colombian coffee has always pushed the boundaries of what is accepted as the status quo.
The Colombian Coffee Growers Federation (FNC) was created in 1927. Eleven years later, Cenicafé, Colombia’s Coffee Research Center was founded. Juan Valdez, the character and most important coffee icon in history was in advertisings all over the United States and many countries around the world since 1961. In 1981, the 100% Colombian Coffee program was launched.
What has been coffee’s most successful advertising campaign? Juan Valdez. It was about the character. His integrity, hard work and good practices produced high quality coffee.
First there was the coffee grower, and then there was a great cup of coffee.
By Bambi Semroc, Conservation International
Picking coffee berries. © Ingmar Zahorsky/Flickr Creative Commons
It takes about 70 coffee beans to make the perfect cup of coffee.
It takes about 3-4 years to grow the perfect coffee bean.
Behind those beans that fuel your morning are the lives of millions of farmers around the world whose livelihoods depend on growing, caring for, and selling coffee. Behind those beans is a cumulative land area the size of Cuba dedicated to the cultivation of coffee. And behind those beans are the threats of climate change affecting growing conditions, market volatility significantly lowering prices, aging coffee trees declining in productivity, and a generation of farmers seeking economic alternatives for their livelihoods.
These are complex issues that require a wide range of solutions and commitments.
Enter, the Sustainable Coffee Challenge.