By William (Bill) M. Murray, NCA, CEO
One of today’s challenges isn’t finding enough information on a particular subject, but rather deciding how to evaluate all the information that’s available. Is that information unbiased, expert, and useful?
This is true not only for coffee drinkers, but also for consumers seeking information about the impact of coffee on their health. Sorting through the headlines, opinions, blog posts, and advice columns isn’t easy, which is why it is always best to seek out any underlying research on a topic. (For insight into evaluating coffee-and-health research, see “Behind the Headlines: Coffee, Health, and Research.”)
We were reminded of this after an NCA member recently asked, “Does coffee contain gluten?”
The following post is adapted from Harvard T.H. Chan School of Public Health News
Science shows coffee can have major health perks at any temperature.
Summer’s hottest drink is also a healthy way to beat the heat.
Cold brew coffee — made by steeping coffee grounds in cold water overnight or longer — is just as healthy as regular coffee, according to Frank Hu, Ph.D., chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in a recent Health.com article.
By Kyra Auffermann, NCA
For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftsmanship, the future of coffee is anything but ordinary.
During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:
By David Sprinkle, Research Director, Packaged Facts (@packaged_facts)
If you haven’t paid attention to the sales success of coffee creamers, you are missing a sign of the times in the coffee market.
Packaged Facts estimates that U.S. retail sales of coffee creamer products will grow by $400 million between 2011 and 2016, to exceed $2.5 billion. This sales spurt in a niche product segment is not wholly surprising, given the current landscape of consumer food priorities and concerns.
By Coffee Blenders
We now live in a time where being aware of our health and wellness is essential. Hashtags like #fitness, #fitlife, #fitspo, #motivation, #superfood, #eatclean, #healthydiet, and #healthychoice have easily hit the millions.
And diet is at the center of it all. Today, the philosophy of eat well and staying fit has trumped the idea of starving for skinniness. This has let to the rise of certain so-called “superfoods.”