Wake Up and Smell the Coffee Creamer

By David Sprinkle, Research Director, Packaged Facts (@packaged_facts)

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If you haven’t paid attention to the sales success of coffee creamers, you are missing a sign of the times in the coffee market.

Packaged Facts estimates that U.S. retail sales of coffee creamer products will grow by $400 million between 2011 and 2016, to exceed $2.5 billion. This sales spurt in a niche product segment is not wholly surprising, given the current landscape of consumer food priorities and concerns.

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The Adventures Of Superfood

By Coffee Blenders

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We now live in a time where being aware of our health and wellness is essential. Hashtags like #fitness, #fitlife, #fitspo, #motivation, #superfood, #eatclean, #healthydiet, and #healthychoice have easily hit the millions.

And diet is at the center of it all. Today, the philosophy of eat well and staying fit has trumped the idea of starving for skinniness. This has let to the rise of certain so-called “superfoods.”

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