Join the NCA Next Generation in New Orleans


Introducing a New Breakout Session for Young Professionals at the NCA 2018 Convention

The NCA Next Generation Council is proud to announce its first annual NCA Convention Breakout Session on Thursday, March 15 at 9:30am, open to all Next Gen delegates and prospective members.

This pre-conference session is aimed at providing the under-40 coffee community with tailored content that will be especially relevant to attendees.  While there will be organized presentations, this is intended to be an informal event. Our goal is to fill a room with Next Gen coffee constituents and provide helpful information, as well as a platform to ask questions and voice what they want out of the NCA’s Next Gen initiatives (we’re still a very young initiative, after all).

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Tricks of the Trade (Show): 9 Steps to Exhibitor Success


[Editor’s note: Limited exhibit tables are still available for the NCA Annual Convention 2018 in New Orleans, March 15-17]

This post originally appeared on Perfect Daily Grind

Are you exhibiting at a coffee festival or trade show? Or considering it?

Exhibiting is a good business choice. It’s a straightforward, face-to-face way of engaging with your community and clients (current and future). It can allow you to shape the face of your business. And it’s an opportunity to make a more lasting impression than some methods of digital outreach.

Yet without the right preparation, you won’t see the return on investment you’re looking for. Being able to own your space and maximize your engagement with others is key but far from easy, while having to be “on” and present at all times can be a challenge. So before shelling out and setting up, make sure you’re ready.

Feeling daunted? Don’t worry; we’re here to tell you how to make exhibiting a solid business investment. Read on for our 9 steps to seeing an excellent return (and actually enjoying yourself).

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Convention Networking: A Practical Guide

NCA Networking

By William “Bill” Murray, President & CEO, NCA

This post was originally published on LinkedIn

For over twenty years, I worked for the motion picture industry. Networking has always been the lifeblood of Hollywood – even while it was maddeningly difficult.

Take film industry conventions.

Hollywood has a couple of typical industry conferences, but most gatherings revolve around film festivals – often in glamorous, expensive places. There’s seldom a big exhibit hall with vendors – instead, filmmakers show clips of their work in private rooms, writers “pitch” scripts in one-on-one meetings, and deals are made at unadvertised parties.

There’s a secretive, fluid mystery to everything that’s happening, and always the sense that you are missing something. That uncertainty is complemented by the chaos of autograph seekers, paparazzi, and publicists all jockeying for attention. Unless you know how to “work” a film festival, you might as well stay home.

While networking at film festivals and association conventions may seem to have little in common, there is one key aspect in which they are similar: if you plan to network at either, you’ll need to have a strategy and go prepared.

For association conventions, here’s what’s key:

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Phyllis Johnson on Networking at the NCA Convention

NCA Convention 2018 – Phyllis Johnson Testimonial from National Coffee Association USA on Vimeo.


Phyllis Johnson is the president of BD Imports, a coffee retailer with a focus on social responsibility, and a member of the NCA Board of Directors

Here, she talks about the unique opportunities to connect at at the NCA Annual Convention, which will be held this year in New Orleans, March 15-17.

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NCA Member Spotlight: Bühler

“Coffee is part of an ongoing evolution that brings challenges, unleashing new ideas.”

COMPANY: Buhler, Inc.
LOCATION: Minneapolis, MNSnip20170517_3
FACEBOOK: /buhlergroup
LINKEDIN: Buhler Group

Answers attributed to Oskar Rutishauser, Sales Account Manager for Coffee in North America, Buhler Group.

What does Buhler do?

We provide turn-key coffee plant solutions for the entire spectrum of coffee processing, from green intake of coffee, to cleaning, to roasting, grinding and degasing. [We use] a variety of conveying solutions to integrate total process.

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Leading To The Future: Innovation and Your Coffee Business

By William (Bill) M. Murray, CAE, CEO, National Coffee Association

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Despite the fact that coffee has been part of the human experience for centuries, innovation is now a necessity for companies across all sectors of the coffee industry – more than ever before.  In fact, if you search online for “innovate or die” you’ll easily return more than a half a million results.

What are the factors driving this change? How do we approach and address the challenges? How do we focus strategies and resources to adjust for success? And how can individual executives and business owners come up with new ideas?

First, here’s a snapshot of the issues:

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Needle in a Haystack: A Practical Guide to Finding Your Next Job

By Bill Murray, NCA, CEO

The following is an edited post orignally published on LinkedIn


The U.S. Department of Labor reported last month that there were 5.9 million vacant jobs in the U.S., while the rate of people quitting their jobs has been rising steadily.  Companies are hiring, and people are moving on – and up.

Unless you plan on working for one employer forever, at some point you’ll be looking for that next job.  The best time to prepare is now – especially if you aren’t actively looking.

Of course, there are endless job-hunting resources available on specific topics, like resume writing and writing a cover letter. [Ed. note: Including our recently launched Coffee Career Center.]

The key to success is not only successful execution of each step, but also having an overall strategy, much as you would for any long-term project.

Here’s a checklist of strategies, tactics, and considerations:

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