Leading To The Future: Innovation and Your Coffee Business

By William (Bill) M. Murray, CAE, CEO, National Coffee Association

StockSnap_UCVOUW2V9O (1).jpg

Despite the fact that coffee has been part of the human experience for centuries, innovation is now a necessity for companies across all sectors of the coffee industry – more than ever before.  In fact, if you search online for “innovate or die” you’ll easily return more than a half a million results.

What are the factors driving this change? How do we approach and address the challenges? How do we focus strategies and resources to adjust for success? And how can individual executives and business owners come up with new ideas?

First, here’s a snapshot of the issues:

Continue reading

Needle in a Haystack: A Practical Guide to Finding Your Next Job

By Bill Murray, NCA, CEO

The following is an edited post orignally published on LinkedIn

pexels-photo-119611.jpeg

The U.S. Department of Labor reported last month that there were 5.9 million vacant jobs in the U.S., while the rate of people quitting their jobs has been rising steadily.  Companies are hiring, and people are moving on – and up.

Unless you plan on working for one employer forever, at some point you’ll be looking for that next job.  The best time to prepare is now – especially if you aren’t actively looking.

Of course, there are endless job-hunting resources available on specific topics, like resume writing and writing a cover letter. [Ed. note: Including our recently launched Coffee Career Center.]

The key to success is not only successful execution of each step, but also having an overall strategy, much as you would for any long-term project.

Here’s a checklist of strategies, tactics, and considerations:

Continue reading

What Makes The Coffee Summit Special?

Featuring Bill Murray, President, NCA (@Bill_CoffeeAssn)

[Ed. note: The following is an edited transcript from the above video]

The NCA Coffee Summit is not the usual collection of talking heads. We designed this event specifically so you can get together with your peers, hear from experts, and work on the issues that you’re facing – coming away with concrete tools that you can use.

Here are 5 things that you can take away from attending the NCA Coffee Summit:

Continue reading