By William (Bill) M. Murray, CAE, CEO, National Coffee Association
Despite the fact that coffee has been part of the human experience for centuries, innovation is now a necessity for companies across all sectors of the coffee industry – more than ever before. In fact, if you search online for “innovate or die” you’ll easily return more than a half a million results.
What are the factors driving this change? How do we approach and address the challenges? How do we focus strategies and resources to adjust for success? And how can individual executives and business owners come up with new ideas?
First, here’s a snapshot of the issues:
From SXSW to craft brew culture (both coffee and stronger), Austin is the home of innovation – and the inspiration for our Convention 2017 theme. Explore this unique, thriving city while meeting leaders from across the coffee industry.
[Related: 5 great TEDx talks on coffee]
Why Attend NCA Convention 2017?
By Bill Murray, NCA, CEO
The following is an edited post orignally published on LinkedIn
The U.S. Department of Labor reported last month that there were 5.9 million vacant jobs in the U.S., while the rate of people quitting their jobs has been rising steadily. Companies are hiring, and people are moving on – and up.
Unless you plan on working for one employer forever, at some point you’ll be looking for that next job. The best time to prepare is now – especially if you aren’t actively looking.
Of course, there are endless job-hunting resources available on specific topics, like resume writing and writing a cover letter. [Ed. note: Including our recently launched Coffee Career Center.]
The key to success is not only successful execution of each step, but also having an overall strategy, much as you would for any long-term project.
Here’s a checklist of strategies, tactics, and considerations:
Featuring Bill Murray, President, NCA (@Bill_CoffeeAssn)
[Ed. note: The following is an edited transcript from the above video]
The NCA Coffee Summit is not the usual collection of talking heads. We designed this event specifically so you can get together with your peers, hear from experts, and work on the issues that you’re facing – coming away with concrete tools that you can use.
Here are 5 things that you can take away from attending the NCA Coffee Summit:
By Spencer Turer, Coffee Analysts
Coffee professionals from around the world met in San Diego last month for the NCA 2016 Annual Convention. Here, one industry leader shares what he observed this year: Continue reading