The NCA Coffee Summit Provides an Opportunity to Dive Deep into the Market

By Julio Sera, INTL FCStone

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One of my favorite aspects of working in the coffee trade – as opposed to markets like soybeans, precious metals or government bonds (like some of my colleagues) – is that so many people have such a direct experience with it every morning. In fact, we drink approximately 3.5 billion cups of coffee each day – equivalent to one cup each for nearly half of all the people on earth right now. That’s a lot of folks “jonesing” for “Joe.”

Stats like that ensure that I’m never at a loss for conversation starters. For example, can you name the top 10 coffee-producing countries in the world? In order?

How about the top 5 importers globally? (This one’s a bit of a trick question, which I’ll get into below.) Continue reading

FSMA Compliance Deadline for Large Companies Has Arrived

By ToxStrategies

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The first major compliance deadline for larger businesses (> 500 employees) to comply with the Food Safety Modernization Act (FSMA) Preventive Control rules for human and animal foods has arrived.  FSMA was “a call for a new, prevention-oriented safety system.”  This new focus on prevention requires food facilities to have written food safety plans encompassing both Good Manufacturing Practices and applicable Hazard Analysis and Preventive Controls.

As of September 19, businesses involved in the production of human foods must comply with both the Hazard Analysis and Preventive Controls regulations as well as adhere to the current Good Manufacturing Practices published in 21 CFR Part 117 Subpart B.  Animal food businesses are only required to comply with current Good Manufacturing Practices described in 21 CFR Part 507 Subpart B.

This is a new era for food safety regulation and is being met with some expected angst and trepidation. Continue reading

Finding Answers to Today’s Top 5 Challenges

By Kyra Auffermann, National Coffee Association

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Our industry is facing a range of unprecedented challenges. The coffee supply chain is incredibly complex – and interconnected. This can create a lot of uncertainty for businesses trying to succeed in such a competitive market.

But with a shift in perspective – and by asking the right questions – potential problems can become opportunities.

Check out the following list of the top challenges facing coffee companies today. (And if you’re interested in learning more, join leaders from across the industry at the NCA Coffee Summit, Oct. 26-28, Miami, FL.)

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The Adventures Of Superfood

By Coffee Blenders

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We now live in a time where being aware of our health and wellness is essential. Hashtags like #fitness, #fitlife, #fitspo, #motivation, #superfood, #eatclean, #healthydiet, and #healthychoice have easily hit the millions.

And diet is at the center of it all. Today, the philosophy of eat well and staying fit has trumped the idea of starving for skinniness. This has let to the rise of certain so-called “superfoods.”

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What Makes The Coffee Summit Special?

Featuring Bill Murray, President, NCA (@Bill_CoffeeAssn)

[Ed. note: The following is an edited transcript from the above video]

The NCA Coffee Summit is not the usual collection of talking heads. We designed this event specifically so you can get together with your peers, hear from experts, and work on the issues that you’re facing – coming away with concrete tools that you can use.

Here are 5 things that you can take away from attending the NCA Coffee Summit:

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Storytelling Through Content Strategy

By David J. Verjano, Founder, Verjano Communications  – and NCA Coffee Summit 2016 speaker 

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Today we are more connected than ever thanks to technology and the internet. But with more connectivity inevitably comes more clutter. As a brand, the question then becomes, “How do we stand out from the crowd?”

The simple answer: Content.

Not just ordinary content, we’re talking unique, creative and captivating content; something that tells your story in a memorable and impactful way. That’s where having a content strategy comes in.

Whether you’re pushing this content via your website, social media or other channels, there needs to be a cohesive plan for telling your story. When done right, you will not only gain the attention of potential customers but keep them coming back for more. This is a brief breakdown on the factors to consider when creating your content strategy.

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5 Ways to Build a Bold Crew

By Chad Norman, Chief Marketing Officer, Catch Talent

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After reading How to Make Cold Brew Coffee here on the The First Pull, I got to thinking not only about my budding addiction to the delicious nectar (we have cold brew on tap at our coworking space), but also my upcoming session at the NCA Coffee Summit, October 26-28. The blog post inspired me to make cold brew in my home, and when I land in Miami this Fall I hope to inspire others to build a bold crew in the office!

OK, maybe that’s the caffeine talking, but stay with me…

People are at the heart of every business, and the most important asset in the organization. Once you have that killer team, that killer crew, they not only love working with each other, they begin to attract others just like them.

You need a bold, confident, proud team willing to go tell the world about what it’s like to work at your company. After all, once you have a great brew right in your own home, that’s your standard. That’s what you seek out. That’s the ONLY thing that will do.

Attracting talent in today’s world isn’t simply sourcing and recruiting, it’s marketing. And just like in the consumer world, the best marketing centers around stories – in this case, employee stories. If you build a team that truly understands how it feels to work at your company, your pot will always run over with amazing talent.

Here are five ways you can improve your employer brand, attract great talent, and build a bold crew to attract the next batch!

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