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What Upsiide Tells Us About Beverage Rankings

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Upsiide is a new idea screening app that is inspired by Tinder. Designed by Dig Insights (the experts behind the NCA’s National Coffee Drinking Trends Report and new Generational Report), the mobile platform connects companies to real-time consumer feedback and powerful analytics.

The concept sounds complicated, but it’s simple to use. Here’s how it works:

Consumers using the app will be shown an idea (a new beverage idea, a potential claim, a packaging idea, a branding idea a positioning idea, etc.). The idea can be expressed with any combination of text / images / video. The consumer can either like or dislike the idea (by swiping), or request more information. Once two ideas are liked, they are paired head-to-head and the consumer tells us which is best. The winner moves on to the next round.

So what does Upsiide tell us about beverages?

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NCA Member Spotlight: Atlas Coffee Club

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COMPANY: Atlas Coffee Club
LOCATION: Austin, TX
NCA MEMBER SINCE: September 2017
WEBSITE: Atlas Coffee Club & Atlas Coffee Blog
TWITTER: @AtlasCoffeeClub
FACEBOOK: Atlas Coffee Club
INSTAGRAM: @AtlasCoffeeClub

What does Atlas Coffee Club do?

We take a unique spin on the traditional coffee subscription by taking coffee lovers on a world tour of coffee, each month highlighting coffee and culture from a new country. Tanzania, Ethiopia, Burundi and beyond, we’ve designed our coffee club to transform a daily caffeine fix routine into a journey to far off countries.

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Changing the Game: Coffee Sustainability in Honduras

The following is a guest post submitted to The First Pull. See our guest post guidelines

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By Eduardo Rivera, Compañia Hondureña del Café (COHONDUCAFE)

During a recent weekly visit to coffee farms, as part of our support and monitoring program to coffee farms in Honduras, we came across small farm. Mr. Robinson Jimenez welcomed us into his home. He has been have been growing coffee for quite some time now, and until recently, he has been doing it without any technical training or information that you would find in a classroom.

A lot of coffee growers in Honduras grow coffee as how their father and grandfather did before them. However, this practice is changing. Climate change, economic factors, deforestation and other factors all play a role.

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NCA Member Spotlight: Bühler

“Coffee is part of an ongoing evolution that brings challenges, unleashing new ideas.”

COMPANY: Buhler, Inc.
LOCATION: Minneapolis, MNSnip20170517_3
TWITTER: @buhlergroup.com
FACEBOOK: /buhlergroup
LINKEDIN: Buhler Group

Answers attributed to Oskar Rutishauser, Sales Account Manager for Coffee in North America, Buhler Group.

What does Buhler do?

We provide turn-key coffee plant solutions for the entire spectrum of coffee processing, from green intake of coffee, to cleaning, to roasting, grinding and degasing. [We use] a variety of conveying solutions to integrate total process.

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Reily Foods

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Reily Foods is the sponsor of the NCA Convention 2018, March 15-17, in their hometown of New Orleans – during NOLA’s tricentennial anniversary!

Meet Our Members

reily_logo_largeCOMPANY: Reily Foods Company
LOCATION: New Orleans, LA

Responses provided by Mark Woods, Director of Purchasing and Quality Assurance, Reily Foods

What does Reily Foods do?

Reily Foods provides many of the staples you will find in your kitchen cabinet.

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