My First NCA Event

By Rocky Rhodes, International Coffee Consulting

[Ed. note: The following is an unsolicited post sharing the author’s experiences at the NCA Annual Convention 2017 in Austin, TX. Learn more about contributing a guest post to The First Pull]

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I have been in the coffee industry for 21 years now. I feel I am pretty well versed in most things ‘coffee.’ That was until I went to the National Coffee Association Convention.

The attendees are made up of multi-generational coffee companies that have survived and thrived for 50, 60 – even over 100 years. I knew I had a lot to learn at this event.

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The Secret Life of Bees

By Nikki Seibert Kelley for the Bee Cause Project

“In the end, we only conserve what we love, we only love what we understand, and we understand only what we are taught.”

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Under the dabbled light of a subtropical forest, the sweet smell from coffee flowers entices one of java’s smallest customers: the honeybee.

Honeybees are attracted to coffee flowers for their sugary, high-quality nectar. According to recent studies, visits from pollinators have been shown to increase coffee yields by as much as 50%.

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