Behind the NCA Coffee Gives Back Program

By William (Bill) Murray, President & CEO, National Coffee Association

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“The farmer has to be an optimist, or he wouldn’t be a farmer.” 

Will Rogers, U.S. Social Commentator, 1879-1935  

More than any other pursuit, successful farming depends on “external” factors.  Successful farming depends upon some things that can’t be controlled easily, and some things that can’t be controlled at all.

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NCA Awards: Call for Nominees

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As summer winds down, it’s time to kick off NCA’s 2018 volunteer recognition program. This year we presented the 2017 awards – Lifetime Achievement, Volunteer of the Year, and Honorary Lifetime Membership – to exceptional NCA volunteers who made major contributions to the association and the U.S. coffee industry.

It’s now time to nominate 2018’s honorees. Chances are, you’ve worked with NCA volunteers who deserve special recognition. Please don’t let their contributions go unrecognized! Submit your nominations today, before we reach the September 15 deadline.

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My First NCA Event

By Rocky Rhodes, International Coffee Consulting

[Ed. note: The following is an unsolicited post sharing the author’s experiences at the NCA Annual Convention 2017 in Austin, TX. Learn more about contributing a guest post to The First Pull]

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I have been in the coffee industry for 21 years now. I feel I am pretty well versed in most things ‘coffee.’ That was until I went to the National Coffee Association Convention.

The attendees are made up of multi-generational coffee companies that have survived and thrived for 50, 60 – even over 100 years. I knew I had a lot to learn at this event.

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Reily Foods

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Reily Foods is the sponsor of the NCA Convention 2018, March 15-17, in their hometown of New Orleans – during NOLA’s tricentennial anniversary!

Meet Our Members

reily_logo_largeCOMPANY: Reily Foods Company
LOCATION: New Orleans, LA

Responses provided by Mark Woods, Director of Purchasing and Quality Assurance, Reily Foods

What does Reily Foods do?

Reily Foods provides many of the staples you will find in your kitchen cabinet.

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The Secret Life of Bees

By Nikki Seibert Kelley for the Bee Cause Project

“In the end, we only conserve what we love, we only love what we understand, and we understand only what we are taught.”

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Under the dabbled light of a subtropical forest, the sweet smell from coffee flowers entices one of java’s smallest customers: the honeybee.

Honeybees are attracted to coffee flowers for their sugary, high-quality nectar. According to recent studies, visits from pollinators have been shown to increase coffee yields by as much as 50%.

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