[Editor’s note: Learn more about exhibitor opportunities at the NCA Annual Convention 2018 in New Orleans, March 15-17]
This post originally appeared on Perfect Daily Grind
Are you exhibiting at a coffee festival or trade show? Or considering it?
Exhibiting is a good business choice. It’s a straightforward, face-to-face way of engaging with your community and clients (current and future). It can allow you to shape the face of your business. And it’s an opportunity to make a more lasting impression than some methods of digital outreach.
Yet without the right preparation, you won’t see the return on investment you’re looking for. Being able to own your space and maximize your engagement with others is key but far from easy, while having to be “on” and present at all times can be a challenge. So before shelling out and setting up, make sure you’re ready.
Feeling daunted? Don’t worry; we’re here to tell you how to make exhibiting a solid business investment. Read on for our 9 steps to seeing an excellent return (and actually enjoying yourself).
David Roche, Coffee Quality Institute Executive Director, will present Emerging Trends in Coffee Processing during the NCA 2018 Convention in New Orleans, March 15-17. (See the full list of educational breakout sessions.)
Here, he explains why the CQI’s work with coffee quality is increasingly relevant today, and what “Q Processing” means.
There are many industry trends that are rapidly changing the quality of coffee, including new origins, genetics, sensory science, and especially coffee processing.
Coffee processing innovations have changed rapidly in recent years, and many “myths” are being broken. Advances in washed, naturals, honey, and other methods have contributed to a diversity of products and an opportunity for the producer to differentiate their coffee quality.
In fact, processing has the single most impact on quality differentiation and many origins have been experimenting commercially with these methods and applying science.
NCA Convention 2018 – Phyllis Johnson Testimonial from National Coffee Association USA on Vimeo.
Phyllis Johnson is the president of BD Imports, a coffee retailer with a focus on social responsibility, and a member of the NCA Board of Directors.
Here, she talks about the unique opportunities to connect at at the NCA Annual Convention, which will be held this year in New Orleans, March 15-17.
By William (Bill) Murray, President & CEO, National Coffee Association
“The farmer has to be an optimist, or he wouldn’t be a farmer.”
– Will Rogers, U.S. Social Commentator, 1879-1935
More than any other pursuit, successful farming depends on “external” factors. Successful farming depends upon some things that can’t be controlled easily, and some things that can’t be controlled at all.
The NCA 2018 Convention | March 15-17, New Orleans
Experience the coffee industry’s leading networking and educational event – the National Coffee Association’s 2018 Annual Convention will be held in New Orleans, March 15-17, 2018.
As summer winds down, it’s time to kick off NCA’s 2018 volunteer recognition program. This year we presented the 2017 awards – Lifetime Achievement, Volunteer of the Year, and Honorary Lifetime Membership – to exceptional NCA volunteers who made major contributions to the association and the U.S. coffee industry.
It’s now time to nominate 2018’s honorees. Chances are, you’ve worked with NCA volunteers who deserve special recognition. Please don’t let their contributions go unrecognized! Submit your nominations today, before we reach the September 15 deadline.
By Rocky Rhodes, International Coffee Consulting
[Ed. note: The following is an unsolicited post sharing the author’s experiences at the NCA Annual Convention 2017 in Austin, TX. Learn more about contributing a guest post to The First Pull]
I have been in the coffee industry for 21 years now. I feel I am pretty well versed in most things ‘coffee.’ That was until I went to the National Coffee Association Convention.
The attendees are made up of multi-generational coffee companies that have survived and thrived for 50, 60 – even over 100 years. I knew I had a lot to learn at this event.
By Andrés Padilla, Senior Analyst, Rabobank
This post originally appeared on RaboResearch
Retail Slows as Foodservice Remains Hot
Over the past five years, coffee retail sales in the US have grown at a healthy rate. Continue reading
Reily Foods is the sponsor of the NCA Convention 2018, March 15-17, in their hometown of New Orleans – during NOLA’s tricentennial anniversary!
Meet Our Members
COMPANY: Reily Foods Company
LOCATION: New Orleans, LA
Responses provided by Mark Woods, Director of Purchasing and Quality Assurance, Reily Foods
What does Reily Foods do?
Reily Foods provides many of the staples you will find in your kitchen cabinet.