Photo: @tanitotoro via @peoplebrewcoffee
[Editor’s note: The NCA Next Generation Council is leading an NCA Instagram photo contest! Follow the National Coffee Association at @nationalcoffeeusa and tag us in your coffee photos with #NCAUSA for a chance to win agreat prize donated by Bunn. Deadline: March 15]
Instagram is a powerful platform for coffee businesses of sizes: the platform has a community of 800 million, with 500 users million using it every day (second only to Facebook, via Hootsuite). And with 80% of Instagrammers follow at least one business, it’s a great way to engage consumers.
There are a lot of great ways to use Instagram to showcase your brand, from promoting new products to sharing a glimpse into your company culture. And fortunately for our industry, coffee is particularly photogenic. But getting that perfect shot (espresso or otherwise) requires more effort behind the scenes than you think.
Over on the MistoBox blog, Melissa Hall reached out to some of the most talented coffee photographers for their top insta-tips on bringing out your coffee’s best side. (Be sure to check out their feeds for even more caffeinated inspiration – and follow the NCA at @nationalcoffeeusa.)
“Coffee is part of an ongoing evolution that brings challenges, unleashing new ideas.”
COMPANY: Buhler, Inc.
LOCATION: Minneapolis, MN
LINKEDIN: Buhler Group
Answers attributed to Oskar Rutishauser, Sales Account Manager for Coffee in North America, Buhler Group.
What does Buhler do?
We provide turn-key coffee plant solutions for the entire spectrum of coffee processing, from green intake of coffee, to cleaning, to roasting, grinding and degasing. [We use] a variety of conveying solutions to integrate total process.
“Coffee is such a universal product and an important part of many people’s day – whether it helps you get out of bed in the morning or is shared with a close friend over good conversation.”
Meet Our Members
COMPANY: Solex Thermal Science
LOCATION: Head Office – Calgary, AB, Canada. Offices in Brazil and Europe.
NCA MEMBER SINCE: 2016
LINKEDIN: Solex Thermal Science
By Terri Bartlett, NCA
Hi, my name is Terri Bartlett, and I recently joined the National Coffee Association as the Director of Member Relations. I’m thrilled to be a part of this outstanding organization and to have the opportunity and privilege of serving our members.
It is certainly an exciting time at the NCA, from new member benefits and the upcoming Coffee Summit to soon-to-be-announced initiatives. The organization is evolving to meet the ever-changing demands of today’s coffee professionals.
Yet even as the NCA is changing, we remain true to our core mission, which is to help you grow your business and protect our common interests.
I want to thank our members for their commitment, involvement, and financial support. I look forward to getting to know you and assisting you in further leveraging the many benefits of membership.
For those who are not NCA members, now is the perfect time to join our vibrant and expanding community of coffee professionals and take advantage of new member benefits, initiatives, and networking opportunities.
Plus, if you join the NCA during the month of October, you’ll receive 15 months of member benefits for the price of a regular 12-month membership.
Here’s a sample of what’s new at the NCA – and if you are not a member, what you’re missing.
NCA Member Spotlight
“Coffee is a global product that is local in every stage of the farm-to-cup process.”
COMPANY: Coffee Analysts
LOCATION: Hinesburg, Vermont
NCA MEMBER SINCE: 1992
FACEBOOK: Coffee Analysts
Questions answered by Spencer Turer, Vice President
By Spencer Turer, Coffee Analysts
Coffee professionals from around the world met in San Diego last month for the NCA 2016 Annual Convention. Here, one industry leader shares what he observed this year: Continue reading