How to Open a Coffee Shop: The Complete Guide

By Sara Brown, Bond Street 

The full version of this post originally appeared on Bond Street

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How can a passionate affinity for coffee and a stirring desire to create something of your own manifest into a successful business?

If you’re overwhelmed by the multitude of initiatives associated with building a new business and are looking for a step-by-step guide that breaks down the everything you need to know about starting a coffee shop enterprise, you’ve come to the right place.

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Storytelling Through Content Strategy

By David J. Verjano, Founder, Verjano Communications  – and NCA Coffee Summit 2016 speaker 

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Today we are more connected than ever thanks to technology and the internet. But with more connectivity inevitably comes more clutter. As a brand, the question then becomes, “How do we stand out from the crowd?”

The simple answer: Content.

Not just ordinary content, we’re talking unique, creative and captivating content; something that tells your story in a memorable and impactful way. That’s where having a content strategy comes in.

Whether you’re pushing this content via your website, social media or other channels, there needs to be a cohesive plan for telling your story. When done right, you will not only gain the attention of potential customers but keep them coming back for more. This is a brief breakdown on the factors to consider when creating your content strategy.

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3 Social Media Goals for Your Coffee Business – and How to Execute Them

By Jenn Chen

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As we all know, goals are meaningless without actionable items.

In the new year, I want to…

“I want to be better at social media.”

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This statement covers so much ground that it will leave you overwhelmed.

What does being “better” at social media mean to you? I recommend first figuring out the goals you want to reach for social media and then creating the plan to get there. 

Businesses will often want to pick one of the below as a goal for social media:

  • Increase sales of product or services
  • Increase brand awareness
  • Increase business newsletter signups

Notice that all three of the above goals are worded in a way that make it easy to define metrics.

Let’s take each of these goals and create a simple, actionable plan.  Continue reading