5 Coffee Industry Trends You Can’t Miss in 2017

By Tyler Hubbell
This post originally appeared on the Repsly blog

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In one form or another, chances are almost everyone you know starts their day with coffee – be it home-brewed, bottled, or purchased hot or iced from a coffee shop. As longstanding as its popularity may be, the coffee industry is in the midst of a rapid change.

As millennials’ fast-paced lifestyle becomes ubiquitous, consumers are preferring to get their caffeine on the go. In turn, retailers are experimenting with novel ways to speed up ordering and get busy shoppers back in their stores.

Here are the five coffee industry trends that will dominate 2017:  Continue reading

A New Generation of Products Is Shaping the Future of Coffee

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Younger coffee drinkers want to recreate the customized coffeehouse experience at home, according to new research from Packaged Facts.

The U.S. market for packaged and ready-to-drink coffee sold at retail was estimated at $13.5 billion in 2015, up almost 10% from the year before. By 2020, sales of packaged and ready-to-drink coffee in the U.S. are expected to close in on $18 billion.

Retail dollar sales continue to grow largely because of continued reinvention across the coffee industry, from k-cups to cold brew.

According to Packaged Facts, growth in the coffee industry can largely be attributed to three segments: Continue reading

19 Signs of Executive-Level Leadership

By Bill Murray, NCA, CEO

See the full post on LinkedIn or visit the Coffee Career Center resource page for more leadership tips. 

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With thanks to Laura Freebairn-Smith of the Organizational Performance Group, for permission to cite her findings. 

Ensuring that the right organizational leadership is in place is a task that is so challenging that it has spawned an entire industry.

Whether you search the web or pop into an old-school brick-and-mortar bookstore, the amount of advice on offer about “being a leader” is staggering.

One of the reasons that leadership can be a challenging subject is because it pertains to human behavior. A second difficulty relates to things like stylistic differences, gaps between what is said vs. what is done, and self-promotion.

Continue reading

FNC’s 100/100 Initiative for Colombian Coffee

By Roberto Vélez, Chief Executive Officer, Colombian Coffee Growers Federation

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A cup of Colombian coffee is served at a coffee farm in Cauca, southwest Colombia. Photo: Neil Palmer (CIAT)

“A cup of coffee is not just a commodity, it is a life.”

Colombian coffee has always pushed the boundaries of what is accepted as the status quo.

The Colombian Coffee Growers Federation (FNC) was created in 1927. Eleven years later, Cenicafé, Colombia’s Coffee Research Center was founded. Juan Valdez, the character and most important coffee icon in history was in advertisings all over the United States and many countries around the world since 1961. In 1981, the 100% Colombian Coffee program was launched.

What has been coffee’s most successful advertising campaign? Juan Valdez. It was about the character. His integrity, hard work and good practices produced high quality coffee.

First there was the coffee grower, and then there was a great cup of coffee.

Continue reading

4 New Ways To Connect With Millennial Coffee Consumers

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Millennials have a lot of feelings about their coffee.

Coffee consumption and purchase decisions among the youths are driven by emotions, according to new research from NCA member S&D Coffee and Tea and research firm Datassential.

“For them, coffee is not just a drink, it’s an experience, so descriptors that are solely focused on the bean (such as “bold” or “Arabica”) or basic needs (such as “fresh” or “convenient”) only address one component of the picture,” S&D reports. [Read the full study PDF.]

A big part of this picture is consuming sustainable coffee: 45% of participants say that they think more positively of purveyors who sell a sustainably sourced product, and a quarter claim that they would go “out of their way” to get it.

Yet data from the 2016 NCA National Coffee Drinking Trends shows that 28% of coffee drinkers don’t know if coffee is grown in a sustainable way. (Don’t try to trick them, though – Millennial customers are savvy and suspicious of unsupported claims.)

The market is changing fast, and many companies face unprecedented challenges. But this is also an exciting time for the coffee industry to tap into our potential. We have new opportunities to reach consumers through communication, passion, and innovation.

So how can you connect with the next generation of coffee lovers? Here’s what the latest market research says.  Continue reading