Fresh Brewed Data: New NCA Coffee Market Research Breakout Reports

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The National Coffee Association recently launched 8 new market research mini reports, based on new analysis of 2018 consumption trends data

By Karly Nevils, Dig Insights (karly@diginsights.com)

This July, it’s going to be a brew-tiful month!

The NCA has released eight new breakout market research reports based on the 2018 National Coffee Drinking Trends (NCDT) study data.

The reports look at the following topics:

National Coffee Drinking Trends Breakout research Reports

New NCA Market Research Reports

  • Coffee Brewing
  • Health and Coffee
  • Coffee Claims
  • Coffee at Work
  • Gourmet Coffee
  • Coffee Preparation In-Home
  • Coffee Preparation Out-of-Home
  • Tea – available free for a limited time only!

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5 Ways to Reduce Water Use in Your Food Processing Plant

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Optimizing your water consumption isn’t only better for the planet – it can help you cut utility costs as well. Photo: Unsplash

This post was originally published on Food For Thought

By , VP Process Engineering, Stellar

Food and beverage manufacturing facilities are notorious for how much water they consume. While water is central to your plant’s operations [Ed. note: Especially for coffee!], there may be ways you can operate more efficiently and be smarter about how your plant uses water.

Optimizing your water consumption is not only better for the planet, but it may save you in utility costs as well. Let’s look at five basic ways to reduce water consumption in a facility.

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Why the Latest Prop 65 Ruling is Bad for Coffee Farmers

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Coffee is both delicious and healthy.”

California’s Misguided Labeling Decision Impacts Coffee Growers & Drinkers

This post was originally published on the Global Farmer Network

By Luiz Roberto Saldanha Rodrigues

When a Los Angeles judge earlier this month finalized a ruling that coffee sold in California must carry cancer warning labels, many California residents may not have paid much attention to yet another labeling requirement.   

Ever since voters passed Proposition 65 more than 30 years ago, after all, Californians have watched the steady proliferation of vague statements about chemicals, cancer, and birth defects. They appear almost everywhere, from the windows of hardware stores to signs at Disneyland. They’re so abundant that Amazon even sells them as stickers in rolls of 500.  

Many people have begun to ignore these labels because they’re so common and because the information they convey is almost useless.  

So why am I  concerned if they now also show up on coffee?

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Data Breaches: What’s the Cost?

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Watch the NCA Webinar: Cybersecurity Trends and Threats 2018

The following post is reprinted with permission from the Crowe Horwath Cybersecurity Watch Blog

By Mike Porter, Crowe Horwath

With the release in June 2017 of the newest IBM “Cost of Data Breach Study,” conducted by Ponemon Institute, the web is buzzing with discussions of what a breach costs.

As a result, now is a good time to provide a more nuanced analysis of this report through an examination of the assertions of a variety of recent breach cost reports that attempt to answer similar questions.

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Coffee Energizing Biofuels Research

January 23, 2018 - NREL scientist Phil Pienkos' research at NREL

Photo illustration by Dennis Schroeder, NREL

By Phil Pienkos, NREL

When it comes to sustainability in the coffee supply chain, industry members have been finding creative ways to conserve on every level, from the farm to the coffee shop. But what happens to the grounds after the coffee’s brewed?

Many coffee shops already have composting programs, but what if there were a way, not only to divert used grounds from the landfill, but to use those grounds to produce energy? Research at the National Renewable Energy Laboratory (NREL) is exploring this question — and is starting to see some exciting developments with help from the coffee industry.

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Emerging Trends in Coffee Processing

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David Roche, Coffee Quality Institute Executive Director, will present Emerging Trends in Coffee Processing during the NCA 2018 Convention in New Orleans, March 15-17. (See the full list of educational breakout sessions.)

Here, he explains why the CQI’s work with coffee quality is increasingly relevant today, and what “Q Processing” means. 

There are many industry trends that are rapidly changing the quality of coffee, including new origins, genetics, sensory science, and especially coffee processing.

Coffee processing innovations have changed rapidly in recent years, and many “myths” are being broken. Advances in washed, naturals, honey, and other methods have contributed to a diversity of products and an opportunity for the producer to differentiate their coffee quality.

In fact, processing has the single most impact on quality differentiation and many origins have been experimenting commercially with these methods and applying science.

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Perk Up Your Ears with Coffee Tunes

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By Melissa J. Pugash

Coffee is all about enjoyment — as coffee enthusiasts, we appreciate our favorite elixir for its delicious flavor, aroma, deep brown color, and pleasant mouthfeel.

Did you know you can enhance your sensory experience with the pleasure of coffee-themed music? Whether your taste leans toward jazz, Broadway show tunes, rock, or classical music, here are a few songs (available for purchase on iTunes) to perk up your day.

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Trends and Prospects for RTD Coffee in the US

By Eric Penicka, Research Analyst, Euromonitor International

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In recent years, RTD coffee has been dramatically redefined by beverage manufacturers through the advent of cold brew coffee. Cold brew coffee is coffee brewed without heat, with coffee grounds steeped for several hours to extract flavor and caffeine. The end coffee is one which is naturally sweeter, less acidic, more caffeinated and ultimately more artisanal. This kind of coffee is different from traditional iced coffee, which is hot brewed coffee, iced or chilled, and in most cases sweetened and mixed with dairy.

While currently cold brew coffee is typically offered in on-trade establishments (which Euromonitor International would capture under fresh coffee beans consumed in the on-trade), coffee beverage manufacturers have been quick to identify the trend and produce cold brew coffee for RTD consumption. While still nascent, the dust surrounding RTD cold brew’s explosion has slowly begun to settle, with brands such as Stumptown, Califia, and High Brew emerging to define this new niche.

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Breaking New Ground in Gender Research in Coffee

The following is a guest post submitted to The First Pull. See our guest post guidelines

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Women coffee farmers in Rwanda. Source: IWCA

By Ruth Ann Church and Josiane Cotrim Macieira, The International Women’s Coffee Alliance

In coffee, the women who perform much of the labor – up to 70%, according to the ITC’s Coffee Exporters’ Guide – to grow, harvest, process, and export coffee are all too often invisible.

Few organizations are focused on collecting or publishing data specifically on the women involved in the supply chain for commodities like coffee; and there has been little to no funding allocated to this task. Even in Brazil, the world’s largest coffee producing country, the lack of data makes one believe that women do not exist.

Experts agree that women are the greatest untapped resource available to avert challenges to the global coffee industry. But the lack of data on women makes it impossible to understand their impact  in the value chain. This leads to under-performance in the coffee industry, much like how poor recognition of contributions in any industry can cause lagging productivity.

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Where The Troops Go, We Go

The following is a guest post submitted to The First Pull. See our guest post guidelines

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By Thomas Jastermsky, Holy Joe’s Café

For the troops out in the field, even just a cup of coffee can bring the taste of home. Having a moment of down time with fellow active duty military personnel can help alleviate stress and build camaraderie.

Since 2006, Holy Joe’s Café has been sending free coffee and supplies to deployed U.S. military chaplains on military bases around the world. Here, anyone on the base  from NATO medical teams to Special Operating Forces  can stop in to relax and share in a taste of home. All are welcome, no matter their faith or background.

“Every time they have a cup of coffee, they are reminded that somebody cares about them. Even though I may only walk through the unit a couple times a month, the Chaplains Corps presence is felt on a daily basis, which is huge,” said Chaplain (Capt.) Keith Manry, 36th Wing chaplain.

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