By Guillaume Zbinden, Be Green Trading
On behalf of the NCA NextGen Council
Switzerland is an important country for the coffee trade and roasting industry, and serves as the headquarters for several major coffee trading houses and roasters. (The country is even one of the world’s top five coffee exporters.)
This year, leadership from across the international coffee industry will come together for the 9th annual Swiss Coffee Trading Association Gala Dinner, October 11-12, 2018, in Geneva. It’s part of the SCTA Conference & Dinner 2018, “Making Waves.”
World coffee production for 2018/19 is forecast 11.4 million bags higher than the previous year at a record 171.2 million primarily due to Brazil’s record output, according to the USDA’s “Coffee: World Markets and Trade” report, published June 2018.
With global consumption forecast at a record 163.2 million bags, exports are expected up in response to strong demand. Ending stocks are forecast to rebound following 3 years of decline.
Coffee on-the-go is on the rise. In the U.S. alone, it accounts for 45% of total coffee consumption (second only to Japan, a nation once dominated by tea).
Younger coffee drinkers with increasingly mobile lifestyles are are fueling this trend: About one-third of daily coffee drinkers from 13-24 years old get their java exclusively out-of-home, according to the NCA Generational Report 2017.
However, the popularity of coffee-to-go can vary wildly by country. As the specialty coffee movement gains international momentum, more countries are drinking coffee away from home.
But the practice isn’t popular everywhere — yet.
“Gender equality is both a fundamental human right and a necessary foundation of an economically prosperous coffee community.”
– Robério Oliveira Silva, former Executive Director of the International Coffee Organization (ICO)
This International Women’s Day is a great opportunity to celebrate the work of women in coffee, and to advocate for gender equality across the entire supply chain.
But how can the coffee industry go beyond the hashtag and create systemic opportunities for women to thrive?
The global coffee market continues to brew up a storm, and Asia is playing a key role in its growth.
New research from Mintel reveals that three out of the five fastest growing retail coffee markets are in Asia. Indonesia is currently the fastest growing packaged retail coffee market with a CAGR of 19.6% over the past five years, while India has had a CAGR of 15.1%, and Vietnam 14.9%.
By Kyra Auffermann, NCA
For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftsmanship, the future of coffee is anything but ordinary.
During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:
Source: Conservation International, Cristina Mittermeier ©
By Bambi Semroc, Conservation International
Innovation is all around us.
From a 3D printer that enables doctors to construct human tissue, to a virtual reality headset that transports a policymaker in Washington, DC to a remote village in the Amazon to experience projects helping prevent deforestation. Things we never dreamed of 20 years ago are changing our daily lives. And, innovation is not just defined as “the next hot thing” – it’s critical to ensuring the sustainable growth of an industry.
The coffee sector is continually innovating. Consider the new roasting and brewing techniques that led to cold brew and single serve coffees. Or, consumer engagement through creative retail shops offering everything from hands-on technology to fully compostable cups.
That said, innovation in coffee also includes things the everyday drinker might not know about – from researchers developing new varieties and improved practices, to small-scale farmers adopting those varieties and experimenting with new techniques on their farms.
One of the most important innovations the coffee sector has been leading includes the work being done on sustainability.
This popular pick-me-up fuels not only our daily energy levels, but the global economy as well.
By William (Bill) M. Murray, CAE, CEO, National Coffee Association
Despite the fact that coffee has been part of the human experience for centuries, innovation is now a necessity for companies across all sectors of the coffee industry – more than ever before. In fact, if you search online for “innovate or die” you’ll easily return more than a half a million results.
What are the factors driving this change? How do we approach and address the challenges? How do we focus strategies and resources to adjust for success? And how can individual executives and business owners come up with new ideas?
First, here’s a snapshot of the issues:
This beautiful interactive coffee world map reveals details about the coffee culture in specific countries with just one click.