Cold Brew Is Definitely a Thing, Dictionary Confirms

…. And apparently man buns are, too. 

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Cold brew continues to be one of the hottest trends in the coffee market: About 10% of daily coffee consumers reported drinking it past-day in 2017, via the latest National Coffee Drinking Trends report – up from only 1% in 2015.

And it’s not just for the coffee geeks and hipsters anymore: the popular beverage is now officially accepted into mainstream culture.

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Coffee and Guinea Pigs

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Recently, NCA CEO Bill Murray wrote about how to understand the good vs. not-so-good research in health headlines.

Coffee is more popular than tap water in the U.S. (according to the 2016 NCDT), and it’s one of the most researched beverages in the world. The problem is, a lot of information can lead to a lot of misinformation.

Not all research is created equal. Potential outliers aside, even studies conducted with the best intentions may have serious methodological flaws (like recall bias).

Now the latest headlines are giving us another example: A new study suggests that caffeine consumption may cause short-term hearing loss ….in guinea pigs.

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