The following is a guest post submitted to The First Pull. See our guest post guidelines.
By Eduardo Rivera, Compañia Hondureña del Café (COHONDUCAFE)
During a recent weekly visit to coffee farms, as part of our support and monitoring program to coffee farms in Honduras, we came across small farm. Mr. Robinson Jimenez welcomed us into his home. He has been have been growing coffee for quite some time now, and until recently, he has been doing it without any technical training or information that you would find in a classroom.
A lot of coffee growers in Honduras grow coffee as how their father and grandfather did before them. However, this practice is changing. Climate change, economic factors, deforestation and other factors all play a role.
[Editor’s note: If you have no idea what this title means, check out this infographic explaining third wave coffee.]
The following post originally appeared on Perfect Daily Grind
Written by E. Squires and edited by T. Newton
If you’re anything like me, you’ve spent countless hours reading, researching, tasting, traveling, and diving deeper into our favorite drink. You love reading about farmers and their best practices. You spend hours perfecting your brew methods and your espresso shots.
But many, if not most, of your customers won’t be as interested in the minutiae of TDS and coffee processing methods. They simply want a shot of caffeine (plus or minus sugar). Sure, some customers will come for a quality coffee experience. A select few will even want to know everything. But these will be in the minority.
The thing about us in the Third Wave is that we’re desperate to share specialty coffee with everybody – but we can’t. Great customer service means understanding your customers and meeting them where they are, whether it’s simply a morning caffeine fix or a matter of helping them along their coffee journey in small steps.
Yet while you can’t force your customers to appreciate coffee like you do, you can open the door and allow them to walk through it. Getting the balance is hard, so we’ve come up with four practical ways to teach people about Third Wave coffee without preaching or being intimidating.
By Rocky Rhodes, International Coffee Consulting
[Ed. note: The following is an unsolicited post sharing the author’s experiences at the NCA Annual Convention 2017 in Austin, TX. Learn more about contributing a guest post to The First Pull]
I have been in the coffee industry for 21 years now. I feel I am pretty well versed in most things ‘coffee.’ That was until I went to the National Coffee Association Convention.
The attendees are made up of multi-generational coffee companies that have survived and thrived for 50, 60 – even over 100 years. I knew I had a lot to learn at this event.
By Kyra Auffermann, NCA
For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftsmanship, the future of coffee is anything but ordinary.
During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:
74% of coffee consumed in the U.S. is consumed at home, according to the 2015 NCA National Coffee Drinking Trends report.
But changing consumer behavior may create new opportunities in the foodservice coffee market. Out-of-home coffee consumption skews younger: 26% of coffee drinkers aged 18-24 say that they drink their coffee exclusively out of home.
Coffee sales in foodservice establishments should increase steadily through 2018, according to reported in Packaged Facts’ Foodservice Coffee Market Trends in the U.S. (December 2015).
The market will be driven by incremental growth in foodservice establishment visits, breakfast build outs, premium coffee preferences – in addition to other critical factors.
What does this mean for your business? Continue reading
It is ironic that coffee – a beverage with a history of hundreds of years – is in the midst of a period of unprecedented change. That change has unlocked deeper value and choice for business and consumers – even as it presents unprecedented challenges that continually shape the headlines: Climate change. La roya. Sustainability. GMO legislation. Gender inequality. Volatile prices.
All businesses struggle to identify and train leaders. But for the coffee sector, leaders deal with a complex array of variables, threats and opportunities – making leadership essential for the industry’s future.
This is why the theme for the NCA 2016 Annual Convention is “leadership.” It’s an opportunity for leaders, managers, and professionals to join the conversations that are will fundamentally shape the business of coffee going forward – including at a Pre-Convention Symposium designed to help rising professionals turn technical expertise into effective leadership.
But what is leadership? What does it mean in today’s complex, evolving world?
Here, 5 members of the NCA Board of Directors share why leadership matters to the coffee industry: Continue reading
People who drink about 3 – 5 cups of coffee daily may be less likely to die prematurely, according to a new study.
Drinkers of both caffeinated and decaffeinated coffee saw benefits that include a lower risk of death from cardiovascular disease, neurological diseases, type 2 diabetes, and suicide.
Animation by the Harvard T.H. Chan School of Public Health.
2009 Creative Commons photo by Jake Liefer via Daily Coffee News
“Whether the education … is passive, active, or a little of both, the important thing is to make sure that we communicate in ways that stimulate, but don’t intimidate; that invite, but don’t obligate; and that welcome people into this thing we all love, called coffee.”
Read the full article: Consider Active vs. Passive Consumer Education at the Coffee Bar, Daily Coffee News
Ron Contaxis at the NCA 2015 Annual Convention
Nominations for NCA Awards are due September 15 – learn more.
“This year’s Volunteer of the Year recipient was nominated because of his enthusiasm, his dedication, his willingness to step up and take on any task that needs doing,” said Bruce Goldsmith, Chairman of the NCA Board and President, Baronet Coffee, Inc., at the NCA 2015 Annual Convention in Charleston, S.C. on March 13, 2015.
Despite his legendary dedication, Ron Contaxis, vice president of sales, Wilbur Curtis Company, claims that he doesn’t deserve all the credit.