* [Ed. note: Millennial translation gifs available here]
For expert insights into the latest coffee market research, don’t miss the upcoming NCA webinar, “The NCA Generational Report: Coffee Through the Ages.” Join Michael Edwards, Dig Insights, on May 28, 1-2 PM EDT. (Open to all, free for NCA members!)
Millennials are really into their coffee – it’s no coincidence that BuzzFeed recently launched their own roast … sold through a personality quiz. But not all cups are created equal.
Just like the cloud, “coffee” often means something different for the 19-35 year old demographic than it does for previous generations.
In fact, Millennial behavior and attitudes are transforming the coffee market. (For starters, they really love espresso.)
But what do these changing consumption trends mean for the future of the coffee industry?
By Kyra Auffermann, NCA
Today’s “typical” cup of coffee is anything but – it may not even be a cup.
Innovation is fueling growth across the gourmet coffee segment (aka specialty coffee), according to the new NCA National Coffee Drinking Trends Report 2017, released at the NCA 2017 Annual Convention in Austin on March 25, presented by Michael Edwards, Dig Insights.
The latest data shows a market shift toward high-quality, premium beverages, with younger demographics driving this change.
So what does this mean for the coffee industry? Here are the top consumption trends, based on the latest market data.
By Andrés Padilla, Senior Analyst, Rabobank
This post originally appeared on RaboResearch
Retail Slows as Foodservice Remains Hot
Over the past five years, coffee retail sales in the US have grown at a healthy rate. Continue reading
via Derek Miller, SmartAsset
A unique culture around coffee is growing across America.
According to the 2016 National Coffee Drinking Trends (NCDT) report, more people are consuming coffee out of home. As a result, the number of coffeehouses and cafes are increasing in neighborhoods across the United States.
But not all cities are as coffee-crazed as others. The financial experts at SmartAsset looked through the data to see which American cities are the best for coffee fanatics. (Good news for NCA Convention 2017 attendees – Austin, TX is ranked high on the list!)
Here are the full rankings:
What’s ahead for the international coffee industry?
The USDA recently released their biannual report, which includes data on U.S. and global trade, production, consumption and stocks, as well as analysis of developments affecting world trade in coffee.
Key highlights from the 2016/17 forecast include: Continue reading
America’s love affair with coffee is more complicated than ever before.
Millennials are changing the world of coffee – one purchase (or app) at a time. And it’s more than just the mason jars in the local coffee house, as shown by the data in the National Coffee Association’s 2016 National Coffee Drinking Trends (NCDT) report, which has followed America’s evolving relationship with the beverage for the past 67 years.