What Upsiide Tells Us About Coffee Production and Consumer Perception

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By Michael Edwards, Dig Insights

Upsiide is a new idea screening app that is inspired by Tinder. Designed by Dig Insights (the experts behind the NCA National Coffee Drinking Trends Report), the mobile platform connects companies to real-time consumer feedback and powerful analytics.

The concept sounds complicated, but it’s simple to use. Here’s how it works:

Survey respondents using the app are shown an idea (a potential claim, a new beverage idea, a packaging idea, a branding idea a positioning idea, etc.). The idea can be expressed with any combination of text, images, and/or video. The respondent swipes right or left to like or dislike the idea, or can request more information. Once two ideas are liked, they are paired head-to-head for the respondent to indicate which concept they prefer most. The winning concept is advanced to the next round of trade-off.

The NCA used Upsiide to test how consumers react to coffee production information, including certifications, information about the farms where the coffee is grown, information about the coffee strain used in the product, etc.

So, what does Upsiide tell us about coffee production information?

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Study: Drinking Coffee Daily Does More Good Than Harm

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A massive meta-analysis suggests that the benefits of daily coffee consumption outweigh the risk.

“The bottom line is that we suggest [coffee] can be a good part of a healthy diet.”

Robin Poole, University of Southampton

Science continues to suggest that coffee is good for you.

Based on a systematic umbrella review of 201 meta-analyses recently published in the BMJ, researchers from the University of Southampton found that moderate coffee consumption was more often associated with benefit than harm.

Drinking three to four cups of coffee a day showed the greatest benefit in terms of cardiovascular disease, coronary heart disease, and stroke, versus not drinking coffee. (Drinking coffee beyond these amounts was not associated with harm, but the benefits were less pronounced.)

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Behind the NCA Coffee Gives Back Program

By William (Bill) Murray, President & CEO, National Coffee Association

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“The farmer has to be an optimist, or he wouldn’t be a farmer.” 

Will Rogers, U.S. Social Commentator, 1879-1935  

More than any other pursuit, successful farming depends on “external” factors.  Successful farming depends upon some things that can’t be controlled easily, and some things that can’t be controlled at all.

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11 Coffee Myths You Should Stop Believing Immediately

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Edited post via Thrillist 
By Jeremy Glass (@candyandpizza)

It can be hard to enjoy your morning coffee when there are so many myths surrounding what’s in your cup floating around. For instance, apparently coffee makes you poop. (Actually, that one’s true.)

Regardless, there are still a ton of tall tales being passed around that negatively impact the way you consume coffee.

Drink in these 11 facts and wake up.

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The Power of Personalization in Coffee

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This post originally appeared on Restaurant Business via S&D Coffee and Tea

Decaf with two raw sugars, half-caf with almond milk and agave, iced Americano with two pumps of caramel syrup: Coffee orders can be as varied and unique as the consumers ordering them.

One consistent aspect, however, is that customization is now an essential part of the coffee experience — a fundamental or basic need and no longer an enhanced need, as confirmed by research from S&D Coffee & Tea and Datassential.

According to their survey of regular coffee drinkers that purchase coffee away from home from a commercial operator or convenience store, the ability to customize is statistically tied with speed/convenience and variety of options as the third most important factor when consumers choose a venue from which to buy coffee. Only price and quality are deemed more important than the ability to add to one’s coffee.

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Coffee Shops Are on the Rise

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When it comes to coffee, convenience is crucial. Fortunately, a cup of coffee is never far from reach for the majority of U.S. consumers.

More people are drinking coffee out-of-home than ever, reaching a high of reaching a high of 46% in 2017, according to the NCA National Coffee Drinking Trends report. And they’re also opting for more specialty and gourmet beverages.

New market research from the NPD Group shows that coffee shops are popping up across the country to meet this increasing demand. In addition to coffee served at restaurants and other foodservice outlets, there are now 33,129 gourmet coffee shops in the U.S., a 2% increase in units from last year.

Additional highlights from NPD’s  Spring 2017 ReCount restaurant census include:

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Perk Up Your Ears with Coffee Tunes

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By Melissa J. Pugash

Coffee is all about enjoyment — as coffee enthusiasts, we appreciate our favorite elixir for its delicious flavor, aroma, deep brown color, and pleasant mouthfeel.

Did you know you can enhance your sensory experience with the pleasure of coffee-themed music? Whether your taste leans toward jazz, Broadway show tunes, rock, or classical music, here are a few songs (available for purchase on iTunes) to perk up your day.

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