From Basic Boomers to Specialty Snowflakes: National Coffee Drinking Trends 2017

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By Kyra Auffermann, NCA

Today’s “typical” cup of coffee is anything but – in fact, it may not even be a cup.

Innovation is fueling growth across the gourmet coffee segment (aka specialty coffee), according to the new NCA National Coffee Drinking Trends Report 2017, released at the NCA 2017 Annual Convention in Austin on March 25 and presented by Michael Edwards, Dig Insights.

The latest data shows a market shift toward high-quality, premium beverages, with younger demographics driving this change.

So what does this mean for the coffee industry? Here are the top consumption trends, based on the latest market data.

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Data Snapshot: Coffee Brews Success in Asia

The global coffee market continues to brew up a storm, and Asia is playing a key role in its growth.

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New research from Mintel reveals that three out of the five fastest growing retail coffee markets are in Asia. Indonesia is currently the fastest growing packaged retail coffee market with a CAGR of 19.6% over the past five years, while India has had a CAGR of 15.1%, and Vietnam 14.9%.

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Seeding Coffee’s Future: A Conversation About Conservation and Verification

By Hanna Neuschwander, World Coffee Research

 [Ed. note: To learn more about this groundbreaking research, join Garold LaRue II (NSF International) Brian Lainoff (Global Crop Diversity Trust) and Tracy Ging (S&D Coffee & Tea, World Coffee Research) for the breakout session “Seeding the Future,” at the NCA Annual Convention 2017, March 23-25, Austin, TX]

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An unidentified Coffea species found in Madagascar, which is preserved in a coffee genebank. Ensuring these genebanks have adequate funding to continue operations should be a major priority of the coffee industry. Source: Sarada Krishnan

Sometimes facts are so obvious they become invisible.

In the case of coffee, one of those facts is this: Coffee comes from a plant. The entire $225 billion dollar coffee industry in the U.S. is built up from the roots of billions of living, breathing coffee plants that spend their days turning sunlight into fruit. Once you stop and think about it, it’s kind of profound. Nearly 1.7 million jobs — including, if you are reading this, probably yours — depend on those plants doing their thing, photosynthesizing, outsmarting diseases and pests, being rained on at the right time in the right amounts.

It’s also profound to think about just how fragile the entire arrangement is. The vast majority of coffee plants in the field today are really, really (really) genetically similar. Most varieties are not resistant to major diseases. Most are way too old (World Coffee Research guesses that about 50% of coffee trees are more than 50 years old). That leaves coffee especially vulnerable — to disease epidemics like the one that devastated Central American production after 2012, to extremes in weather like excessive rain or drought or frost.

When crops are facing challenges like these, it helps to go back to basics: Coffee is a plant. So — what is needed to help the plant thrive? And, thereby, to help the humans who depend on it?

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Innovation, Sustainability, and the Global Coffee Industry

By Bambi Semroc, Conservation International

[Ed. note: To learn more about this project, join Bambi Semroc and Annette Pensel, Global Coffee Platform, for the breakout session “Making Coffee the First Sustainable Commodity,” at the NCA Annual Convention 2017, March 23-25, Austin, TX]

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Source: Conservation International, Cristina Mittermeier ©

Innovation is all around us.

From a 3D printer that enables doctors to construct human tissue, to a virtual reality headset that transports a policymaker in Washington, DC to a remote village in the Amazon to experience projects helping prevent deforestation. Things we never dreamed of 20 years ago are changing our daily lives. And, innovation is not just defined as “the next hot thing” – it’s critical to ensuring the sustainable growth of an industry.

The coffee sector is continually innovating. Consider the new roasting and brewing techniques that led to cold brew and single serve coffees. Or, consumer engagement through creative retail shops offering everything from hands-on technology to fully compostable cups.

That said, innovation in coffee also includes things the everyday drinker might not know about – from researchers developing new varieties and improved practices, to small-scale farmers adopting those varieties and experimenting with new techniques on their farms.

One of the most important innovations the coffee sector has been leading includes the work being done on sustainability.

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Leading To The Future: Innovation and Your Coffee Business

By William (Bill) M. Murray, CAE, CEO, National Coffee Association

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Despite the fact that coffee has been part of the human experience for centuries, innovation is now a necessity for companies across all sectors of the coffee industry – more than ever before.  In fact, if you search online for “innovate or die” you’ll easily return more than a half a million results.

What are the factors driving this change? How do we approach and address the challenges? How do we focus strategies and resources to adjust for success? And how can individual executives and business owners come up with new ideas?

First, here’s a snapshot of the issues:

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Coffee Career Center: Jobs of the Week

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From baristas to boardrooms, the Coffee Career Center connects companies to top talent across the industry.

Check out this week’s featured job listings – and visit the Coffee Career Center for more. (Please note that you will need to set up a free account to view the full post.)

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Senior Traffic Coordinator
| Rothfos Corporation
NY

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Financial Analyst, Central & South America
| Massimo Zanetti Beverage USA
VA

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VP, Coffee
| Fair Trade USA
CA

Packaging Assistant | Confluence Coffee Company
VA

Sales Representative | Red Diamond, Inc.
MN

Social Media Strategist | Massimo Zanetti Beverage USA
VA

Parts Manager | Espresso Plus Inc
MA

Visit the Coffee Career Center to view more listings, share your resume, or post a job. 

 

How to Be a Better Boss: Leadership in Coffee Operations

By Andrew Russo
The following post is an excerpt from Fresh Cup Magazine

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In 2005 I stood in front of thirty soldiers, all with more experience than me, and was introduced as their leader. I was barely twenty-one years old, standing in front of a wide range of people of different ages, education levels, and socio-demographic backgrounds. Soon we would jump out of airplanes together, deploy together—and they expected me to lead them through it all. Sound intimidating? It is.

In coffee, taking charge of experienced baristas, roasters, and buyers is equally intimidating. How a team is led can make or break the experience.

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