“Call it a victory for science — or maybe just for common sense.” – The Seattle Times
It was a good news week for coffee science in California.
Earlier this month, OEHHA (the state’s Office of Environmental Health Hazard Assessment agency) proposed a plan that would exempt coffee from Prop 65 required “cancer warning labels” in California after the most recent ruling in the ongoing legislation.
The statement was met with resounding support from scientists and coffee lovers alike.
“OEHHA’s Rulemaking is supported by both the full weight of scientific evidence and law,” wrote William “Bill” Murray, NCA President and CEO, in comments filed Aug. 30. The letter commended the decision and laid out the strong case for coffee in a scientific summary signed by Dr. Mark Corey, NCA’s Director of Scientific & Government Affairs, and Dr. Alan Leviton, Consultant to the NCA Scientific Advisory Group.
Simply put, the research speaks for itself: coffee does not cause cancer.
Then this week, in a groundbreaking announcement, the U.S. Food and Drug Administration sent a letter to Sacramento which emphatically set forth their support for this rule.
What’s right, what’s wrong, and what’s interesting.
The following article is based on this LinkedIn post by William (Bill) Murray, NCA President & CEO
When it comes to coffee coverage in the media, a healthy dose of context (and common sense) is critical.
Take this week’s Daily Mail article, “How Six Cups of Coffee a Day Can Help You to Live Longer,” on new research from the National Cancer Institute (NCI), published in JAMA Internal Medicine.
Let’s take a look of the story, in light of the science:
Help track our industry’s life-saving impact.
By Spencer Turer, Coffee Enterprises
The coffee industry has recognized programs which support social responsibility, environmental stewardship, health issues, gender initiatives, women coffee producers, and sustainable communities at origin — often through the support of companies both large and small.
Here’s an opportunity to help the coffee industry make a big impact, as just one individual.
The American Red Cross is most familiar for their disaster relief services and regular blood drives. Through a coordinated effort (and the wonders of technology), the coffee industry can support a national campaign which provides benefits in our local communities.
The drones could read social cues and biometrics to dispatch caffeine when you need it
Because this doesn’t at all sound like the beginning of a post-apocalyptic dystopia where sentient technology withholds caffeine to control the human population, your coffee may one day be delivered by drone — before you even ask.
IBM has secured a patent for a coffee-delivering drone that reads social and biological cues to know when people will need their next caffeine pick-me-ups, reports USA Today.
By Guillaume Zbinden, Be Green Trading
On behalf of the NCA NextGen Council
Switzerland is an important country for the coffee trade and roasting industry, and serves as the headquarters for several major coffee trading houses and roasters. (The country is even one of the world’s top five coffee exporters.)
This year, leadership from across the international coffee industry will come together for the 9th annual Swiss Coffee Trading Association Gala Dinner, October 11-12, 2018, in Geneva. It’s part of the SCTA Conference & Dinner 2018, “Making Waves.”
The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today’s coffee market, in partnership with Dig Insights.
These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report – at a price point that’s accessible for everyone.
Watch the video below to learn more:
Key highlights from the report include:
- 45% of past-day coffee drinkers drank coffee prepared with a drip machine
- The gourmet coffee beverages category remains strong in 2018 with a past-day penetration sitting at 41%
- In-home coffee preparation sees a rebound to 2016 levels: 79% consumed a coffee prepared at-home
- In 2018, 36% consumed a coffee that was prepared out-of-home
Visit the NCA website for more information.
New market research takes a closer look at the most popular late-night study aid (and early morning eye-opener) on campus.
By Brian Sudano, Managing Partner, Beverage Marketing Corporation
It’s been a scorcher on the East Coast so far this summer. But September is approaching soon – which means cooler weather and back-to-school season.
College students are a growing demographic: U.S. enrollment for public or private colleges is estimated to reach nearly 20 million in 2018. And their consumption habits offer some interesting insight into the next generation of trends.
In our recent BMC report, “U.S. College Student Beverage Consumption and Attitudes,” we took a deep dive into college student beverage consumption behavior, which we think is a great way to peer into the crystal ball of the future of the industry. We took an especially close look at student attitudes toward coffee, everyone’s favorite early eye-opener and late-night study aid.
Here’s what we found.
And why coffee myths matter.
The following post is based on an edited LinkedIn post by William (Bill) Murray, NCA President & CEO. See the original post.
Recently, there has been interesting coverage in Runner’s World about drinking coffee and exercise, examining the “common wisdom” that coffee makes you pee, and can be a harmful dietetic before a workout.
Janet Colley Morse, Dupuy, at the NCA Convention 2017
The following post is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry. It is part of an ongoing series introducing you to the NCA Next Gen Council.
Janet Colley Morse
NCA Next Gen Council Member
Vice President at Dupuy Storage & Forwarding, LLC
As interviewed by Shelby Westfeldt Mills, NCA Next Gn Council Member Continue reading
By Karly Nevils, Dig Insights (firstname.lastname@example.org)
This July, it’s going to be a brew-tiful month!
The NCA has released eight new breakout market research reports based on the 2018 National Coffee Drinking Trends (NCDT) study data.
The reports look at the following topics:
New NCA Market Research Reports
- Coffee Brewing
- Health and Coffee
- Coffee Claims
- Coffee at Work
- Gourmet Coffee
- Coffee Preparation In-Home
- Coffee Preparation Out-of-Home
- Tea – available free for a limited time only!