For the informed coffee drinker.
By Bill M. Murray, CAE, NCA, CEO
We know that coffee helps fight fatigue – but how do we know this?
First, from personal observation – coffee drinkers feel the effects of caffeine, and sometimes observe them in others.
Second, there’s evidence in the form of coffee-drinker surveys. In 2016, 84% of coffee drinkers said that “coffee wakes me up and gets me going.”
Third, independent researchers suggest that consuming caffeinated coffee may be linked to improved brain function, physical endurance, and athletic performance.
Three different types of research, all leading to similar conclusions.
But when it comes to diet and health-related research, there are new headlines every day – sometimes with opposite claims. Coffee itself isn’t immune from this phenomenon, and it’s easy to see why.
Since the early 1990’s, at least 2,700 coffee and health related studies have been reported by researchers from all around the world. With new coffee and health headlines emerging on a weekly basis, it is important that coffee drinkers think smart about the coffee and health news that breaks over their morning cup of coffee, some of which may even appear to be contradictory.
If you’re trying to stay up-to-date on coffee and health research, here are 4 things to keep in mind when reading the headlines.