[Editor’s note: To learn more about this major market trend, join John Buckner, S&D Coffee & Tea, for the NCA webinar, Cold Brew Coffee: Why is it “Hot”?, July 25, 1-2 pm EDT]
The following article was originally published by Bloomberg Markets
By Marvin G. Perez
For roasters and producers, cold brew can lead to more bean sales at a time of year when demand traditionally slackens. The need to soak up extra supply is especially important with the price of arabica coffee futures in New York dropping as much as 21% in the past year, and the pace of demand growth in the U.S. forecast to slow.
The benefit of cold brew is twofold: it uses more than twice the amount of ground beans, and it does battle against the efficient single-serve pods that have whittled coffee use and waste.
In the 12 months ended in February, sales of cold brew in the U.S. were up about 80% over the prior year, according to estimates from Cedarhurst, New York-based researcher StudyLogic. Sales of hot coffee fell 3% over the same period. Americans drank 105 billion cups in the 12 months ended in May, StudyLogic Chief Operating Officer Samuel Nahmias said.
The following is a guest post submitted to The First Pull. See our guest post guidelines.
By Thomas Jastermsky, Holy Joe’s Café
For the troops out in the field, even just a cup of coffee can bring the taste of home. Having a moment of down time with fellow active duty military personnel can help alleviate stress and build camaraderie.
Since 2006, Holy Joe’s Café has been sending free coffee and supplies to deployed U.S. military chaplains on military bases around the world. Here, anyone on the base — from NATO medical teams to Special Operating Forces — can stop in to relax and share in a taste of home. All are welcome, no matter their faith or background.
“Every time they have a cup of coffee, they are reminded that somebody cares about them. Even though I may only walk through the unit a couple times a month, the Chaplains Corps presence is felt on a daily basis, which is huge,” said Chaplain (Capt.) Keith Manry, 36th Wing chaplain.
COMPANY: Crowe Horwath LLP
NCA MEMBER SINCE: February 2017
What does Crowe Horwath LLP do?
Crowe Horwath LLP is one of the largest public accounting, consulting, and technology firms in the United States.
Editor’s note: Next month, the global coffee industry will gather in Medellin for the World Coffee Producers Forum to explore how to strengthen farmers, discussing sustainability, labor, managing price volatility, and improving productivity and yields. Here, Frederick Kawuma, Secretary General of the Inter African Coffee Organization (IACO), sets the stage for these discussions by providing an overview from the producers’ perspective.
Coffee farmer Feleke Dukamo checks the latest coffee prices. Source: Wikimedia Commons
By Frederick Kawuma, Secretary General of the Inter African Coffee Organization (IACO)
There has recently been a spate of studies analyzing the income of coffee farmers. The first thing that becomes evident is that the income from coffee farming varies depending on the country, and even the region within the country, where the studies have been done.
The second thing that becomes evident is that the income from coffee farming depends on the price the farmer gets for his coffee, which depends on “the market.”
Gender equity is good for the coffee business.
The Partnership for Gender Equity (PGE) believes that vibrant farming communities are the key to producing better coffee, and more of it. Therefore, they’re working to address this issue through large-scale collaboration, standardized best practices, and stronger data – starting with the report, “The Way Forward: Accelerating Gender Equity in Coffee Value Chains.”
During a recent NCA webinar, “Gender Equity: Strengthening the Links of the Coffee Supply Chain,” industry experts Kimberly Easson, Samantha Veide, and Chad Trewick discussed key findings, required resources, and where the industry can go from here.
Four highlights emerged from the research:
The following post originally appeared in full on the Bond Street Small Business Blog
Starting a coffee business is not for the faint of heart. It will bring blood, sweat, and tears (plus a lot of caffeine).
Yet, there’s still something that makes the pursuit worthwhile.
And as the saying goes, hindsight is 20/20. So what better way to truly learn what it takes to successfully build a coffee business than to turn to those who know best?
The editors at Bond Street asked individuals behind some of America’s best cups to share what they wish they knew before opening their coffee shops, or other caffeine-infused operations. The result is 33 pieces of advice that all aspiring entrepreneurs would benefit from knowing.
From mistakes made to tricks of the trade, you’re bound to discover at least one nugget of wisdom that will save you time, money, energy, and quite possibly your sanity — or all of the above.
COMPANY: Magnum Coffee
LOCATION: Nunica, MI & Las Vegas, NV
Questions answered by Robert Johnson, VP of Sales and Marketing
What does Magnum Coffee do?
We specialize in premium and specialty private label coffee programs for retailers.
By William “Bill” Murray, CAE, President & CEO, NCA
What’s ahead for your business?
As you look to the months and years to come, what are the greatest challenges you are facing, the biggest opportunities you see?
And how are you going to build the future you envision for your organization?
We’re in the midst of this very exercise here at the National Coffee Association, USA. Our current Strategic Plan was written three years ago. At that time our priority was to evolve NCA, rapidly and efficiently, and catch up with a changing world.
Our 2015-2017 plan called for us to update our infrastructure and communications (websites, newsletters, social media) and add member benefits (discount programs, Coffee Career Center, Business Directory, webinars).
Even as we were making these changes over the past three years, our day-to-day agenda grew exponentially. We took on new projects ranging from science and health issues (like last year’s review of coffee and cancer by the World Health Organization), to Federal regulatory developments (like the proposed Border Adjustment Tax).
All of which raises the question:
What’s next for the NCA?
[Editor’s note: If you have no idea what this title means, check out this infographic explaining third wave coffee.]
The following post originally appeared on Perfect Daily Grind
Written by E. Squires and edited by T. Newton
If you’re anything like me, you’ve spent countless hours reading, researching, tasting, traveling, and diving deeper into our favorite drink. You love reading about farmers and their best practices. You spend hours perfecting your brew methods and your espresso shots.
But many, if not most, of your customers won’t be as interested in the minutiae of TDS and coffee processing methods. They simply want a shot of caffeine (plus or minus sugar). Sure, some customers will come for a quality coffee experience. A select few will even want to know everything. But these will be in the minority.
The thing about us in the Third Wave is that we’re desperate to share specialty coffee with everybody – but we can’t. Great customer service means understanding your customers and meeting them where they are, whether it’s simply a morning caffeine fix or a matter of helping them along their coffee journey in small steps.
Yet while you can’t force your customers to appreciate coffee like you do, you can open the door and allow them to walk through it. Getting the balance is hard, so we’ve come up with four practical ways to teach people about Third Wave coffee without preaching or being intimidating.
“As a regressive tax borne largely by consumers, the proposal can hurt […] hundreds of independent roasters, coffee shops, restaurants, retailers, and suppliers. Aimed at promoting a healthy diet, the tax would have the opposite effect if applied to coffee.” – William M. Murray, CEO, NCA
The Seattle City Council will vote on introducing a “soda tax” in the city on Monday. The measure would put a one-cent per ounce tax on sugary beverages, and would impact coffee as collateral damage. Furthermore, small businesses would be disproportionately affected.
The National Coffee Association has submitted the following letter to the City Council to express the industry’s strong position on how the tax would severely impact the local coffee economy and that coffee should be exempt should any soda tax be ratified.
Read the full NCA comment letter.
In the News
Is Seattle’s proposed soda tax also a tax on sugary lattes?
Tell the Seattle city council that levying a soda tax on coffee would have unintended and unanticipated consequences for the coffee industry and local businesses. Send an email to email@example.com, or call 206-684-8888.
Comments? Share your thoughts in the comments below, or get in touch at firstname.lastname@example.org.