By William (Bill) M. Murray, NCA, CEO
One of today’s challenges isn’t finding enough information on a particular subject, but rather deciding how to evaluate all the information that’s available. Is that information unbiased, expert, and useful?
This is true not only for coffee drinkers, but also for consumers seeking information about the impact of coffee on their health. Sorting through the headlines, opinions, blog posts, and advice columns isn’t easy, which is why it is always best to seek out any underlying research on a topic. (For insight into evaluating coffee-and-health research, see “Behind the Headlines: Coffee, Health, and Research.”)
We were reminded of this after an NCA member recently asked, “Does coffee contain gluten?”
Coffee on-the-go is on the rise. In the U.S. alone, it accounts for 45% of total coffee consumption (second only to Japan, a nation once dominated by tea).
Younger coffee drinkers with increasingly mobile lifestyles are are fueling this trend: About one-third of daily coffee drinkers from 13-24 years old get their java exclusively out-of-home, according to the NCA Generational Report 2017.
However, the popularity of coffee-to-go can vary wildly by country. As the specialty coffee movement gains international momentum, more countries are drinking coffee away from home.
But the practice isn’t popular everywhere — yet.
The following post is adapted from Harvard T.H. Chan School of Public Health News
Science shows coffee can have major health perks at any temperature.
Summer’s hottest drink is also a healthy way to beat the heat.
Cold brew coffee — made by steeping coffee grounds in cold water overnight or longer — is just as healthy as regular coffee, according to Frank Hu, Ph.D., chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in a recent Health.com article.
The following post is from the latest NCA Member Alert.
On Thursday, Republican leaders announced that the controversial border adjustment provision, which threatened to saddle coffee imports with duties that could have added as much as 20% to declared values, has been dropped from the proposed tax plan.
“While we have debated the pro-growth benefits of border adjustability, we appreciate that there are many unknowns associated with it and have decided to set this policy aside in order to advance tax reform,” House, Senate and White House leaders working on a tax plan said in a joint statement Thursday, CNBC News reports.
Two big studies support the long-term health benefits of coffee
It turns out, a cup of coffee can do a lot more than just perk up your morning.
People who drink more coffee may have a lower risk of premature death from disease, according to two new studies published in the Annals of Internal Medicine. The results were consistent among more than 700,000 participants from a variety of racial, ethnic, and cultural backgrounds.
Previous research has suggested that coffee is good for you, but was often limited to smaller groups and people of European decent, writes the Los Angeles Times.
And both studies found benefits for people who drank decaffeinated as well.
A new study shows that drinking four cups of coffee a day may help prevent deadly disease, and may even counter the damage caused by unhealthy diet and lifestyle habits. (One cup of herbal tea also offers the same protection.)
Previous evidence suggested that coffee and tea could have a protective effect on liver tissue, but the results haven’t been conclusive. Now for the first time, scientists have confirmed the potential benefits of these beloved beverages.
“Caffeine improves athletic performance. This is a truth almost universally acknowledged in exercise science.” — Gretchen Reynolds, The New York Times
Drinking caffeinated coffee has been scientifically linked to improved physical performance. And for years, many scientists, coaches, and athletes believed that an athlete had to abstain for days or weeks before an event to gain a boost.
But a new study published in the Journal of Applied Physiology suggests that these ideas about caffeine and athletic performance are outdated.
“As a regressive tax borne largely by consumers, the proposal can hurt […] hundreds of independent roasters, coffee shops, restaurants, retailers, and suppliers. Aimed at promoting a healthy diet, the tax would have the opposite effect if applied to coffee.” – William M. Murray, CEO, NCA
The Seattle City Council will vote on introducing a “soda tax” in the city on Monday. The measure would put a one-cent per ounce tax on sugary beverages, and would impact coffee as collateral damage. Furthermore, small businesses would be disproportionately affected.
The National Coffee Association has submitted the following letter to the City Council to express the industry’s strong position on how the tax would severely impact the local coffee economy and that coffee should be exempt should any soda tax be ratified.
Read the full NCA comment letter.
In the News
Is Seattle’s proposed soda tax also a tax on sugary lattes?
Tell the Seattle city council that levying a soda tax on coffee would have unintended and unanticipated consequences for the coffee industry and local businesses. Send an email to email@example.com, or call 206-684-8888.
Comments? Share your thoughts in the comments below, or get in touch at firstname.lastname@example.org.
“Coffee can be a wonderful natural medicine.”
People who drink more coffee are “significantly” less likely to develop liver cancer, according to a new study published in the journal BMJ Open. These findings support increasing evidence that coffee may have protective benefits for liver health, and may even counteract damage from alcohol consumption.
Report highlights coffee’s potential role in reducing cognitive decline
Moderate coffee consumption (3-5 cups per day) may protect against age-related cognitive decline and related neurodegenerative diseases such as Alzheimer’s and Parkinson’s, according to a new report from the Institute for Scientific Information on Coffee (ISIC).
This research supports mounting evidence suggesting that “long-term coffee intake could be a viable strategy for reducing the risk of Alzheimer’s disease, Parkinson’s disease, and other diseases associated with aging.”
Key highlights about coffee from the report include: Continue reading