Standing room only at the first NCA Next Generation Council educational session
Highlights from the National Coffee Association 2018 Convention
From the NCA Next Generation Council
The NCA Next Generation Council hosted its first annual Educational Breakout Session on the morning of March 15, at the NCA 2018 Convention in New Orleans. The event is part of the NextGen’s larger initiative to support talented young professionals who are passionate about the coffee industry.
Judging by attendance, the inaugural installment was a huge success – standing room only!
By Kyle Freund, Fairtrade America
Coffee continues to be the world’s most-recognized Fairtrade product, representing an estimated 4 percent of the global market. By encouraging direct relationships, sharing of information, and stable prices, Fairtrade can provide both roasters and farmers with greater stability and a quality product.
Fairtrade America, the US-member of Fairtrade International, is preparing to release its annual monitoring and impact report, a compendium of facts, stats and data covering the full supply chain spectrum from origin to store shelves.
Supporting Coffee Communities at Origin: Q&A with Grounds For Health, the 2018 NCA Origin Charity of The Year Award Winner
The National Coffee Association is proud to recognize Grounds For Health as the first-ever recipient of the NCA Origin Charity of the Year Award, for their work providing cervical cancer screenings and treatment for women working in the coffeelands. The 2018 award is generously sponsored by Mother Parker’s Tea & Coffee, and was presented by Michael Gaviña, NCA Chair, on March 16 at the NCA 2018 Annual Convention in New Orleans.
The NCA Origin Charity of the Year Award is part of the NCA Coffee Gives Back Showcase & Award Program, to recognize the outstanding impact of nonprofits dedicated to supporting coffee communities at origin. (Learn more about NCA Coffee Gives Back Showcase & Award eligibility and application requirements.)
“Our work in the coffee regions of Latin American and East Africa has been supported in great measure by the coffee industry,” says Ellen Starr, Executive Director, Grounds for Health, in the NCA news release. “Our relationship demonstrates just how much social change can be achieved when an industry fundamentally cares about its people at every step of the supply chain.”
Here, Star discusses what it’s like treating one of the greatest health care inequities facing developing nations, her experience working with the coffee community, and how the organization is scaling up.
Why International Women’s Day matters to the coffee industry
Women are essential to the coffee supply chain – but too often their contributions go unrecognized and unrewarded. Disenfranchisement and gender inequity are perpetuated through a myriad of economic, systemic, and cultural issues (from the insidious to the overt).
However, through hard work and persistence, we’re beginning to see a powerful (and empowering) change across the industry. These inspiring initiatives are fueled by new (and overdue) research on women in coffee, which gives us critical data to measure real impact.
But there is still a long way to go.
By William (Bill) Murray, President & CEO, National Coffee Association
“The farmer has to be an optimist, or he wouldn’t be a farmer.”
– Will Rogers, U.S. Social Commentator, 1879-1935
More than any other pursuit, successful farming depends on “external” factors. Successful farming depends upon some things that can’t be controlled easily, and some things that can’t be controlled at all.
Grounds for Health, an international NGO dedicated to the prevention of cervical cancer in developing countries, is embarking on a large fundraising campaign and it began with a bang. A very generous supporter offered to match every donation received before January 2018, up to $200,000.
Thanks to strong local health partners and coffee industry support, Grounds for Health has successfully screened over 80,000 women and treated more than 6,000 women in low resource settings since 1996.
Hurricane Harvey continues to batter the Gulf with heavy rain and historic flooding, as the most powerful storm to hit the mainland U.S. in over a decade. More than 33,000 people were in shelters as of Thursday, according to the American Red Cross.
And the devastation isn’t over yet. An estimated 12 million people will be directly affected as the storm heads from Texas into Louisiana. The states of Mississippi, Tennessee, and Kentucky also forecast to see rain and potential flooding over the next few days.
“Our neighbors all across the country reached out to NYC after 9/11 and Superstorm Sandy. We’ll never forget their kindness, especially now during their time of need,” says William M. Murray, CEO, NCA. “We will continue to keep the people affected by Harvey in our thoughts, today and during the recovery ahead. And we encourage everyone to help in whatever ways they can, no matter how small.”
The coffee community’s spirit of support and generosity is needed now more than ever. Make your donation to the Red Cross now, and share additional suggestions in the comments below.
The following is a guest post submitted to The First Pull. See our guest post guidelines.
By Thomas Jastermsky, Holy Joe’s Café
For the troops out in the field, even just a cup of coffee can bring the taste of home. Having a moment of down time with fellow active duty military personnel can help alleviate stress and build camaraderie.
Since 2006, Holy Joe’s Café has been sending free coffee and supplies to deployed U.S. military chaplains on military bases around the world. Here, anyone on the base — from NATO medical teams to Special Operating Forces — can stop in to relax and share in a taste of home. All are welcome, no matter their faith or background.
“Every time they have a cup of coffee, they are reminded that somebody cares about them. Even though I may only walk through the unit a couple times a month, the Chaplains Corps presence is felt on a daily basis, which is huge,” said Chaplain (Capt.) Keith Manry, 36th Wing chaplain.
Gender equity is good for the coffee business.
The Partnership for Gender Equity (PGE) believes that vibrant farming communities are the key to producing better coffee, and more of it. Therefore, they’re working to address this issue through large-scale collaboration, standardized best practices, and stronger data – starting with the report, “The Way Forward: Accelerating Gender Equity in Coffee Value Chains.”
During a recent NCA webinar, “Gender Equity: Strengthening the Links of the Coffee Supply Chain,” industry experts Kimberly Easson, Samantha Veide, and Chad Trewick discussed key findings, required resources, and where the industry can go from here.
Four highlights emerged from the research:
The theme of the National Coffee Association 2017 Convention is “innovation” – inspired not only by our host city Austin, TX, but the transformations and transitions we’re seeing across the coffee industry.
Wherever it’s found, innovation can be fueled by the power of “weak connections” (and strong coffee). In other words, exposure to fresh perspectives through conversation and acquaintances – such as networking with more than 700 coffee industry executives – helps your brain combine different ideas in new ways.
Because often, inspiration comes from the most unlikely places. For instance: leftover soap can catalyze life-saving change.
Here, Derreck Kayongo, Global Soap Project Founder & CEO of the Center for Civil and Human Rights, shares how learning about the hospitality industry’s considerable waste led him to create a global humanitarian initiative.