“As a regressive tax borne largely by consumers, the proposal can hurt […] hundreds of independent roasters, coffee shops, restaurants, retailers, and suppliers. Aimed at promoting a healthy diet, the tax would have the opposite effect if applied to coffee.” – William M. Murray, CEO, NCA
The Seattle City Council will vote on introducing a “soda tax” in the city on Monday. The measure would put a one-cent per ounce tax on sugary beverages, and would impact coffee as collateral damage. Furthermore, small businesses would be disproportionately affected.
The National Coffee Association has submitted the following letter to the City Council to express the industry’s strong position on how the tax would severely impact the local coffee economy and that coffee should be exempt should any soda tax be ratified.
Read the full NCA comment letter.
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Is Seattle’s proposed soda tax also a tax on sugary lattes?
Tell the Seattle city council that levying a soda tax on coffee would have unintended and unanticipated consequences for the coffee industry and local businesses. Send an email to email@example.com, or call 206-684-8888.
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The following is an excerpt from the NCA Member Alert
A Border Adjustment Tax (BAT) could mean a 15% or 20% import tax on coffee. That’s why the National Coffee Association went to Washington last week to lobby against it.
By William (Bill) Murray, CEO, NCA
The 2016 U.S. presidential election provoked deep passions across the U.S. that continue to be felt today, as the policy implications continue to unfold.
Last December, we took a first look at how coffee-related policies might be impacted by the election, while conceding that there was much yet to be discovered about the new administration.
Among the various initiatives under discussion by the new administration, a “border adjustment tax” potentially has huge implications not only for the coffee sector, but for every coffee drinker in the U.S. – more than 180 million Americans.
Most ironically, in the case of coffee a “border adjustment tax” could raise the price of everyone’s daily coffee, while not having the intended effect of “bringing jobs to America.”
The global coffee market continues to brew up a storm, and Asia is playing a key role in its growth.
New research from Mintel reveals that three out of the five fastest growing retail coffee markets are in Asia. Indonesia is currently the fastest growing packaged retail coffee market with a CAGR of 19.6% over the past five years, while India has had a CAGR of 15.1%, and Vietnam 14.9%.
This popular pick-me-up fuels not only our daily energy levels, but the global economy as well.
By Vivian Giang, Fundera
The way Americans drink coffee has changed drastically. According to the New York Times, Americans drink less coffee today than we did in the past, but we’re drinking higher quality, better brewed cups.
In fact, according to a 2014 National Coffee Drinking Trends study from the National Coffee Association (NCA), daily consumption of gourmet coffee among adults in the U.S. is up 34% in 2014, a 3% rise compared to 2013.
By Joseph DeRupo, Director of External Relations, NCA
The following is an excerpt from a recent NCA Member Alert. (Want to receive the latest industry updates directly? Learn more about NCA membership.)
After a deeply divisive campaign, a new administration is poised to assume power in Washington, having been elected on a platform which has expressed skepticism toward big government and regulatory intervention.
The transfer of power has only just begun, cabinet and agency appointments are a still in progress, and budget negotiations are far off – including the implications of funding cutbacks or additions.
In the meantime, we’re preparing for the changes that may be ahead. Earlier this year, the NCA released the first-ever Economic Impact Study to measure the U.S. coffee economy, and the NCA’s 2017 plan already includes outreach in Washington to raise awareness of the industry’s importance. That outreach will now take on even greater significance as the coming months unfold.
The NCA will not speculate as to what these changes in Washington may mean for coffee. But it’s never too soon to begin planning, and here are some key issues on the industry’s docket:
By Sara Brown, Bond Street
The full version of this post originally appeared on Bond Street
How can a passionate affinity for coffee and a stirring desire to create something of your own manifest into a successful business?
If you’re overwhelmed by the multitude of initiatives associated with building a new business and are looking for a step-by-step guide that breaks down the everything you need to know about starting a coffee shop enterprise, you’ve come to the right place.
Coffee is the second most traded commodity in the world, after oil – so you can say it’s kind of a big deal. As a result, there’s a lot of interesting research available about who’s drinking what (including our annual National Drinking Trends report).
Here are some facts and stats about America’s favorite beverage: Continue reading
By Bill Murray, President, NCA
Editor’s note: The ICO is currently seeking a new Executive Director, after the untimely passing of the organization’s previous leader, Roberio Silva. The names and details of endorsed candidates must be received by February 23, 2017. Learn more.
Last week, the International Coffee Organization (or ICO) held one of its semi-annual meetings in London. Delegates gathered from around the world to discuss coffee-related issues, plan the future of the ICO itself, and explore collaboration. The ICO serves as a useful forum for the coffee sector – with input from the NCA – for collaboration.