The Business Strategy Behind Your Local Coffee Shop

By Vivian Giang, Fundera

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The way Americans drink coffee has changed drastically. According to the New York Times, Americans drink less coffee today than we did in the past, but we’re drinking higher quality, better brewed cups.

In fact, according to a 2014 National Coffee Drinking Trends study from the National Coffee Association (NCA), daily consumption of gourmet coffee among adults in the U.S. is up 34% in 2014, a 3% rise compared to 2013.

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Six Fundamental Principles of Good Coffee

The Golden Ratio

Coffee is a matter of individual taste, shaped by factors ranging from culture to genetics (really). Whether you prefer a third-wave, artesian light roast or a strong supermarket classic, taken black or with milk and sugar — find what you like and enjoy it.

Making good coffee at home comes down to experimenting with the process, but it helps to have a solid foundation first.

These six fundamental principles can help you brew a better cup — whatever that means to you.  Continue reading

What’s the Deal With Coffee?

Seinfeld coffee shop

Source: Gify

Jerry Seinfeld on why coffee is central to our culture:

“We all need a little help, and the coffee’s a little help with everything — social, energy, don’t know what to do next, don’t know how to start my day, don’t know how to get through this afternoon, don’t know how to stay alert. We want to do a lot of stuff; we’re not in great shape. We didn’t get a good night’s sleep. We’re a little depressed. Coffee solves all these problems in one delightful little cup.”

Read more: So Jerry Seinfeld Called Us To Talk About Coffee, NPR

Wednesday Wisdom

coffee shop

2009 Creative Commons photo by Jake Liefer via Daily Coffee News

“Whether the education … is passive, active, or a little of both, the important thing is to make sure that we communicate in ways that stimulate, but don’t intimidate; that invite, but don’t obligate; and that welcome people into this thing we all love, called coffee.”

Read the full article: Consider Active vs. Passive Consumer Education at the Coffee BarDaily Coffee News