My First NCA Event

By Rocky Rhodes, International Coffee Consulting

[Ed. note: The following is an unsolicited post sharing the author’s experiences at the NCA Annual Convention 2017 in Austin, TX. Learn more about contributing a guest post to The First Pull]

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I have been in the coffee industry for 21 years now. I feel I am pretty well versed in most things ‘coffee.’ That was until I went to the National Coffee Association Convention.

The attendees are made up of multi-generational coffee companies that have survived and thrived for 50, 60 – even over 100 years. I knew I had a lot to learn at this event.

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6 Ways to Increase Your Coffee Shop Profits

This post originally appeared on Perfect Daily Grind

Written by E. Squires (@ericsguitar) and edited by T. Newton

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Maybe you dream of one day owning your own specialty café. Maybe you already own a shop but are struggling to get out of the startup phase. Or maybe you’re just looking for ways to see a little more return.

The truth is that owning a specialty coffee shop may be the dream — but it’s not just about coffee. It’s also about business, costs, and profit margins. Regardless of where you are with your coffee shop, there’s always room to increase your profits, so read on for our top six ways to do it.

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5 Ways to Build a Bold Crew

By Chad Norman, Chief Marketing Officer, Catch Talent

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After reading How to Make Cold Brew Coffee here on the The First Pull, I got to thinking not only about my budding addiction to the delicious nectar (we have cold brew on tap at our coworking space), but also my upcoming session at the NCA Coffee Summit, October 26-28. The blog post inspired me to make cold brew in my home, and when I land in Miami this Fall I hope to inspire others to build a bold crew in the office!

OK, maybe that’s the caffeine talking, but stay with me…

People are at the heart of every business, and the most important asset in the organization. Once you have that killer team, that killer crew, they not only love working with each other, they begin to attract others just like them.

You need a bold, confident, proud team willing to go tell the world about what it’s like to work at your company. After all, once you have a great brew right in your own home, that’s your standard. That’s what you seek out. That’s the ONLY thing that will do.

Attracting talent in today’s world isn’t simply sourcing and recruiting, it’s marketing. And just like in the consumer world, the best marketing centers around stories – in this case, employee stories. If you build a team that truly understands how it feels to work at your company, your pot will always run over with amazing talent.

Here are five ways you can improve your employer brand, attract great talent, and build a bold crew to attract the next batch!

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Related Reading: Gender Diversity in Coffee

Curated by Melissa Pugash and Margaret Swallow

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Photo: IWCA

Join experts Jane Marvin, Senior Vice President, People and Culture at Peet’s Coffee and Tea; and Henriette Kolb, Head Gender Secretariat, International Finance Corporation for an in-depth in the break-out session titled, “The Business Case for Gender Diversity in the Coffee Sector – Actionable Steps Your Business Can Implement Now” at the NCA 2016 Annual Convention in San Diego, on Friday, March 18, 3 p.m. PDT.

Bring your questions and get the answers you need to foster diversity and inclusion in your company’s workforce. You’ll come away with tips for building the right team, with the right talent for your company’s needs, now and in the future.

For those interested in learning more, here is a curated list of resources on a variety of diversity related topics:

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