Is Cold Brew Good For You?

The following post is adapted from Harvard T.H. Chan School of Public Health News 

Iced latte on leaf patterned tea towel

Science shows coffee can have major health perks at any temperature.

Summer’s hottest drink is also a healthy way to beat the heat.

Cold brew coffee — made by steeping coffee grounds in cold water overnight or longer — is just as healthy as regular coffee, according to Frank Hu, Ph.D., chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in a recent Health.com article.

Continue reading

4 Practical Ways to Teach Second Wave Consumers About Third Wave Coffee

[Editor’s note: If you have no idea what this title means, check out this infographic explaining third wave coffee.]

coffee-drink-cafe-drinking-6661.jpg

The following post originally appeared on Perfect Daily Grind
Written by E. Squires and edited by T. Newton

If you’re anything like me, you’ve spent countless hours reading, researching, tasting, traveling, and diving deeper into our favorite drink. You love reading about farmers and their best practices. You spend hours perfecting your brew methods and your espresso shots.

But many, if not most, of your customers won’t be as interested in the minutiae of TDS and coffee processing methods. They simply want a shot of caffeine (plus or minus sugar). Sure, some customers will come for a quality coffee experience. A select few will even want to know everything. But these will be in the minority.

The thing about us in the Third Wave is that we’re desperate to share specialty coffee with everybody – but we can’t. Great customer service means understanding your customers and meeting them where they are, whether it’s simply a morning caffeine fix or a matter of helping them along their coffee journey in small steps.

Yet while you can’t force your customers to appreciate coffee like you do, you can open the door and allow them to walk through it. Getting the balance is hard, so we’ve come up with four practical ways to teach people about Third Wave coffee without preaching or being intimidating.

Continue reading

Even Daily Coffee Drinkers Can Boost Athletic Performance With Caffeine

“Caffeine improves athletic performance. This is a truth almost universally acknowledged in exercise science.” — Gretchen Reynolds, The New York Times

pexels-photo-287398.jpeg

Drinking caffeinated coffee has been scientifically linked to improved physical performance. And for years, many scientists, coaches, and athletes believed that an athlete had to abstain for days or weeks before an event to gain a boost.

But a new study published in the Journal of Applied Physiology suggests that these ideas about caffeine and athletic performance are outdated.

Continue reading

Nervous About Caffeine? Don’t Be.

StockSnap_D3MS3XB0UW.jpg

Go ahead, have another cup.

An unprecedented scientific review on caffeine safety confirms that drinking up to four cups of coffee daily, or about 400 milligrams of caffeine, is “not associated with overt, adverse effects” in healthy adults. (Pregnant woman and minors should reduce their intake below that amount, according to the report.) [1]

The review was conducted by the International Life Sciences Institute (ILSI), and is the most extensive of its kind to date. Scientists scoured data from more than 700 independent studies related to various human health effects and caffeine.

Continue reading

How a New Administration May Impact the Coffee Industry

By Joseph DeRupo, Director of External Relations, NCA

 The following is an excerpt from a recent NCA Member Alert. (Want to receive the latest industry updates directly? Learn more about NCA membership.)

pexels-photo-40433.jpeg

After a deeply divisive campaign, a new administration is poised to assume power in Washington, having been elected on a platform which has expressed skepticism toward big government and regulatory intervention.

The transfer of power has only just begun, cabinet and agency appointments are a still in progress, and budget negotiations are far off – including the implications of funding cutbacks or additions.

In the meantime, we’re preparing for the changes that may be ahead. Earlier this year, the NCA released the first-ever Economic Impact Study to measure the U.S. coffee economy, and the NCA’s 2017 plan already includes outreach in Washington to raise awareness of the industry’s importance. That outreach will now take on even greater significance as the coming months unfold.

The NCA will not speculate as to what these changes in Washington may mean for coffee. But it’s never too soon to begin planning, and here are some key issues on the industry’s docket:

Continue reading

Addressing an Aging Population

StockSnap_8C35014CE3.jpg

Report highlights coffee’s potential role in reducing cognitive decline

Moderate coffee consumption (3-5 cups per day) may protect against age-related cognitive decline and related neurodegenerative diseases such as Alzheimer’s and Parkinson’s, according to a new report from the Institute for Scientific Information on Coffee (ISIC).

This research supports mounting evidence suggesting that “long-term coffee intake could be a viable strategy for reducing the risk of Alzheimer’s disease, Parkinson’s disease, and other diseases associated with aging.”

Key highlights about coffee from the report include: Continue reading

How Much Caffeine Is In My Coffee?

The Challenges of Measuring Caffeine Levels

caffeine-level-coffee.png

By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

Coffee has long been associated with energy and activity – the legend of coffee’s origin holds that it was discovered because of the energy kick it gave to goats eating cherries from a coffee tree.

Most coffee drinkers have that first cup of coffee early in the morning, whether decaffeinated or regular, to start their day. According to the latest National Coffee Drinking Trends Report, 81% of daily coffee consumers report drinking coffee at breakfast.

Despite the strong association between coffee and caffeine, the National Coffee Association (NCA), which was established in 1911, is only now publishing information on the levels of caffeine that may be found in coffee.

Why?

Continue reading