By Joe DeRupo, NCA Director of External Relations & Communications
2016 was a year of uncertainty for the coffee industry, including new threats to basic business norms and protocols.
Here’s an overview of the key issues we faced over the past 12 months, some of the new benefits we’ve made available to members, and what you can expect in the year ahead.
By Joseph DeRupo, Director of External Relations, NCA
The following is an excerpt from a recent NCA Member Alert. (Want to receive the latest industry updates directly? Learn more about NCA membership.)
After a deeply divisive campaign, a new administration is poised to assume power in Washington, having been elected on a platform which has expressed skepticism toward big government and regulatory intervention.
The transfer of power has only just begun, cabinet and agency appointments are a still in progress, and budget negotiations are far off – including the implications of funding cutbacks or additions.
In the meantime, we’re preparing for the changes that may be ahead. Earlier this year, the NCA released the first-ever Economic Impact Study to measure the U.S. coffee economy, and the NCA’s 2017 plan already includes outreach in Washington to raise awareness of the industry’s importance. That outreach will now take on even greater significance as the coming months unfold.
The NCA will not speculate as to what these changes in Washington may mean for coffee. But it’s never too soon to begin planning, and here are some key issues on the industry’s docket:
Report highlights coffee’s potential role in reducing cognitive decline
Moderate coffee consumption (3-5 cups per day) may protect against age-related cognitive decline and related neurodegenerative diseases such as Alzheimer’s and Parkinson’s, according to a new report from the Institute for Scientific Information on Coffee (ISIC).
This research supports mounting evidence suggesting that “long-term coffee intake could be a viable strategy for reducing the risk of Alzheimer’s disease, Parkinson’s disease, and other diseases associated with aging.”
Key highlights about coffee from the report include: Continue reading
By Bill Murray, President, NCA
It’s been an exciting year here at the National Coffee Association – and for the entire industry.
In the spirit of September’s new beginnings, I’d like to share a quick recap of the coffee industry issues we’ve been working on at the NCA:
The Challenges of Measuring Caffeine Levels
By William (Bill) Murray, President & CEO, NCA
Coffee has long been associated with energy and activity – the legend of coffee’s origin holds that it was discovered because of the energy kick it gave to goats eating cherries from a coffee tree.
Most coffee drinkers have that first cup of coffee early in the morning, whether decaffeinated or regular, to start their day. According to the latest National Coffee Drinking Trends Report, 81% of daily coffee consumers report drinking coffee at breakfast.
Despite the strong association between coffee and caffeine, the National Coffee Association (NCA), which was established in 1911, is only now publishing information on the levels of caffeine that may be found in coffee.