By William “Bill” Murray, CAE, President & CEO, NCA
What’s ahead for your business?
As you look to the months and years to come, what are the greatest challenges you are facing, the biggest opportunities you see?
And how are you going to build the future you envision for your organization?
We’re in the midst of this very exercise here at the National Coffee Association, USA. Our current Strategic Plan was written three years ago. At that time our priority was to evolve NCA, rapidly and efficiently, and catch up with a changing world.
Our 2015-2017 plan called for us to update our infrastructure and communications (websites, newsletters, social media) and add member benefits (discount programs, Coffee Career Center, Business Directory, webinars).
Even as we were making these changes over the past three years, our day-to-day agenda grew exponentially. We took on new projects ranging from science and health issues (like last year’s review of coffee and cancer by the World Health Organization), to Federal regulatory developments (like the proposed Border Adjustment Tax).
All of which raises the question:
What’s next for the NCA?
Give your job search a jolt and check out the latest opportunities on the Coffee Career Center, the coffee industry’s targeted job board.
Hiring? Find the right fit for your team – learn more about posting a job or internship today.
(Please note that a free account is required to view the listings.)
Coffee and Espresso Service Tech | Lacas Coffee Co.
Director, Commodities Procurement | Mother Parkers Tea & Coffee
By Andrew Russo
The following post is an excerpt from Fresh Cup Magazine
In 2005 I stood in front of thirty soldiers, all with more experience than me, and was introduced as their leader. I was barely twenty-one years old, standing in front of a wide range of people of different ages, education levels, and socio-demographic backgrounds. Soon we would jump out of airplanes together, deploy together—and they expected me to lead them through it all. Sound intimidating? It is.
In coffee, taking charge of experienced baristas, roasters, and buyers is equally intimidating. How a team is led can make or break the experience.
By Bill Murray, NCA, CEO
See the full post on LinkedIn or visit the Coffee Career Center resource page for more leadership tips.
With thanks to Laura Freebairn-Smith of the Organizational Performance Group, for permission to cite her findings.
Ensuring that the right organizational leadership is in place is a task that is so challenging that it has spawned an entire industry.
Whether you search the web or pop into an old-school brick-and-mortar bookstore, the amount of advice on offer about “being a leader” is staggering.
One of the reasons that leadership can be a challenging subject is because it pertains to human behavior. A second difficulty relates to things like stylistic differences, gaps between what is said vs. what is done, and self-promotion.
Internships are critical for hands-on experience in a new profession – especially in an industry complex as coffee. Developing new skills and connections gives you a critical advantage in today’s competitive job market.
For employers, interns offer companies fresh perspectives, critical support to boost team productivity, and/or specialized talent to knock out that key project with long-term benefits. It’s also a great way to give back to the industry, cultivating future leaders through education and mentorship. [Ed. note: Check out our new Coffee Career Center for internships tailored specifically for the coffee industry.]
Here, NCA CEO (and association veteran) William (Bill) Murray
shares the importance of establishing an ethical internship program, creating a mutually beneficial and rewarding experience.
This post originally appeared on Perfect Daily Grind
Written by E. Squires (@ericsguitar) and edited by T. Newton
Maybe you dream of one day owning your own specialty café. Maybe you already own a shop but are struggling to get out of the startup phase. Or maybe you’re just looking for ways to see a little more return.
The truth is that owning a specialty coffee shop may be the dream — but it’s not just about coffee. It’s also about business, costs, and profit margins. Regardless of where you are with your coffee shop, there’s always room to increase your profits, so read on for our top six ways to do it.
NCA Member Spotlight
“Coffee is a global product that is local in every stage of the farm-to-cup process.”
COMPANY: Coffee Analysts
LOCATION: Hinesburg, Vermont
NCA MEMBER SINCE: 1992
FACEBOOK: Coffee Analysts
Questions answered by Spencer Turer, Vice President
Featuring Bill Murray, President, NCA (@Bill_CoffeeAssn)
[Ed. note: The following is an edited transcript from the above video]
The NCA Coffee Summit is not the usual collection of talking heads. We designed this event specifically so you can get together with your peers, hear from experts, and work on the issues that you’re facing – coming away with concrete tools that you can use.
Here are 5 things that you can take away from attending the NCA Coffee Summit:
By Chad Norman, Chief Marketing Officer, Catch Talent
After reading How to Make Cold Brew Coffee here on the The First Pull, I got to thinking not only about my budding addiction to the delicious nectar (we have cold brew on tap at our coworking space), but also my upcoming session at the NCA Coffee Summit, October 26-28. The blog post inspired me to make cold brew in my home, and when I land in Miami this Fall I hope to inspire others to build a bold crew in the office!
OK, maybe that’s the caffeine talking, but stay with me…
People are at the heart of every business, and the most important asset in the organization. Once you have that killer team, that killer crew, they not only love working with each other, they begin to attract others just like them.
You need a bold, confident, proud team willing to go tell the world about what it’s like to work at your company. After all, once you have a great brew right in your own home, that’s your standard. That’s what you seek out. That’s the ONLY thing that will do.
Attracting talent in today’s world isn’t simply sourcing and recruiting, it’s marketing. And just like in the consumer world, the best marketing centers around stories – in this case, employee stories. If you build a team that truly understands how it feels to work at your company, your pot will always run over with amazing talent.
Here are five ways you can improve your employer brand, attract great talent, and build a bold crew to attract the next batch!
As a small nonprofit, the National Coffee Association appreciates the absolute necessity of cost control.
That’s why today we’re announcing a new NCA member benefit: purchasing discounts.