Five Coffee Mega Trends

cup-of-coffee
By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

Our NCA offices are located just a few blocks from Wall Street in New York City, where stockbrokers are quick to warn their clients that “past performance is no guarantee of similar results in the future.” Despite this ominous caveat, every analyst studies the historical returns of various investments in an effort to anticipate what to do next.

This is true in many areas, from weather patterns to sports. We look at the record of a team or a race horse as a measure of how strong a contender each may be. By learning that a team does better in a home stadium, or that a horse runs faster on a muddy track, we hope to get a glimpse of the future.

Last week I had a couple of speaking engagements on behalf of the NCA, addressing both the Tea Association, where we discussed opportunities to work together and market trends, and a separate event in New York.

In preparation I spent a couple of weeks poring over our National Coffee Drinking Trends Report (NCDT) and just released Single Serve report. As with sports teams, or stocks, the past cannot predict the future.

But if you look beyond the surface, the richness of the historical coffee-drinking data reveals itself in very interesting ways. And so the NCDT and Single Serve data revealed five mega trends driving today’s coffee market, and while one or two may be obvious, taken as a group they create an interesting picture.  Continue reading

Communicate, Communicate, Communicate

By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

social-media-coffees

Just today we received an email from one of our member companies – asking if they could refer customers to a recent post on this blog to find information about good single-serve coffee machine maintenance. Yes, please do!

We were delighted to field this question – and would like to encourage all of our members to use our resources.

As an NCA member, your dues help fund all of our work, including our communications. You can help us serve you – and get more bang for your buck, too – by amplifying the NCA’s reach by tapping your own social media channels.  Continue reading

Getting Engaged

By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

Volunteers at the NCA 2015 Coffee Gives Back Day of Service

Volunteers building a bee habitat at the NCA 2015 Coffee Gives Back Day of Service

Over the past seven months, as we’ve been communicating more about what’s happening at the NCA, we’re increasingly getting questions about engagement – or, to put it another way, we’re being asked by our members “How can I get involved with the NCA?”

There are a lot of good reasons to get involved. For starters, did you know that people who volunteer live longer?

When you couple this with research – covered by The New York Times – suggesting that  people who drink coffee may live longer, one might conclude that if you drink coffee AND volunteer you’ve got a lot of upside.

That’s even before you consider that volunteering will help you make some great networking connections, gain experience for your resume, raise your profile and give you the satisfaction of helping your colleagues and industry association.

Continue reading