(Not So) Hot Off The Press!

By Bill M. Murray, CAE, NCA, CEO
@Bill_CoffeeAssn

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The latest coffee and health news continues to be overwhelmingly positive for coffee drinkers.

On June 15, the World Health Organization’s International Agency for Research on Cancer (IARC) concluded that it can no longer classify coffee as a “possible carcinogen.” In fact, coffee may have protective powers against liver and endometrial cancer (see the full NCA news release).

This announcement marked the first time IARC reversed a food or beverage classification, adding to the growing body of good news about coffee, on topics such as:

We’ve compiled some of this research on Coffee and Me, where you can find links to relevant independent studies and reports.

What Are Very Hot Beverages?

When the WHO released its coffee finding, it also classified “very hot” beverages as a “probable” cause of cancer. Coffee drinkers should understand that the evidence on which this classification was based did not include even a single study of coffee drinkers.

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Coffee and Guinea Pigs

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Recently, NCA CEO Bill Murray wrote about how to understand the good vs. not-so-good research in health headlines.

Coffee is more popular than tap water in the U.S. (according to the 2016 NCDT), and it’s one of the most researched beverages in the world. The problem is, a lot of information can lead to a lot of misinformation.

Not all research is created equal. Potential outliers aside, even studies conducted with the best intentions may have serious methodological flaws (like recall bias).

Now the latest headlines are giving us another example: A new study suggests that caffeine consumption may cause short-term hearing loss ….in guinea pigs.

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Behind the Headlines: Coffee, Health, and Research

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For the informed coffee drinker.

By Bill M. Murray, CAE, NCA, CEO
@Bill_CoffeeAssn

We know that coffee helps fight fatigue – but how do we know this?

First, from personal observation – coffee drinkers feel the effects of caffeine, and sometimes observe them in others.

Second, there’s evidence in the form of coffee-drinker surveys. In 2016, 84% of coffee drinkers said that “coffee wakes me up and gets me going.”[1]

Third, independent researchers suggest that consuming caffeinated coffee may be linked to improved brain function, physical endurance, and athletic performance.[2]

Three different types of research, all leading to similar conclusions.

But when it comes to diet and health-related research, there are new headlines every day – sometimes with opposite claims. Coffee itself isn’t immune from this phenomenon, and it’s easy to see why.

Since the early 1990’s, at least 2,700 coffee and health related studies have been reported by researchers from all around the world.[3] With new coffee and health headlines emerging on a weekly basis, it is important that coffee drinkers think smart about the coffee and health news that breaks over their morning cup of coffee, some of which may even appear to be contradictory.

If you’re trying to stay up-to-date on coffee and health research, here are 4 things to keep in mind when reading the headlines.

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Five Coffee Mega Trends

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By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

Our NCA offices are located just a few blocks from Wall Street in New York City, where stockbrokers are quick to warn their clients that “past performance is no guarantee of similar results in the future.” Despite this ominous caveat, every analyst studies the historical returns of various investments in an effort to anticipate what to do next.

This is true in many areas, from weather patterns to sports. We look at the record of a team or a race horse as a measure of how strong a contender each may be. By learning that a team does better in a home stadium, or that a horse runs faster on a muddy track, we hope to get a glimpse of the future.

Last week I had a couple of speaking engagements on behalf of the NCA, addressing both the Tea Association, where we discussed opportunities to work together and market trends, and a separate event in New York.

In preparation I spent a couple of weeks poring over our National Coffee Drinking Trends Report (NCDT) and just released Single Serve report. As with sports teams, or stocks, the past cannot predict the future.

But if you look beyond the surface, the richness of the historical coffee-drinking data reveals itself in very interesting ways. And so the NCDT and Single Serve data revealed five mega trends driving today’s coffee market, and while one or two may be obvious, taken as a group they create an interesting picture.  Continue reading

Communicate, Communicate, Communicate

By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

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Just today we received an email from one of our member companies – asking if they could refer customers to a recent post on this blog to find information about good single-serve coffee machine maintenance. Yes, please do!

We were delighted to field this question – and would like to encourage all of our members to use our resources.

As an NCA member, your dues help fund all of our work, including our communications. You can help us serve you – and get more bang for your buck, too – by amplifying the NCA’s reach by tapping your own social media channels.  Continue reading

Getting Engaged

By William (Bill) Murray, President & CEO, NCA
Twitter: @Bill_CoffeeAssn

Volunteers at the NCA 2015 Coffee Gives Back Day of Service

Volunteers building a bee habitat at the NCA 2015 Coffee Gives Back Day of Service

Over the past seven months, as we’ve been communicating more about what’s happening at the NCA, we’re increasingly getting questions about engagement – or, to put it another way, we’re being asked by our members “How can I get involved with the NCA?”

There are a lot of good reasons to get involved. For starters, did you know that people who volunteer live longer?

When you couple this with research – covered by The New York Times – suggesting that  people who drink coffee may live longer, one might conclude that if you drink coffee AND volunteer you’ve got a lot of upside.

That’s even before you consider that volunteering will help you make some great networking connections, gain experience for your resume, raise your profile and give you the satisfaction of helping your colleagues and industry association.

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