What’s ahead for your business?
As you look to the months and years to come, what are the greatest challenges you are facing, the biggest opportunities you see?
And how are you going to build the future you envision for your organization?
We’re in the midst of this very exercise here at the National Coffee Association, USA. Our current Strategic Plan was written three years ago. At that time our priority was to evolve NCA, rapidly and efficiently, and catch up with a changing world.
Our 2015-2017 plan called for us to update our infrastructure and communications (websites, newsletters, social media) and add member benefits (discount programs, Coffee Career Center, Business Directory, webinars).
Even as we were making these changes over the past three years, our day-to-day agenda grew exponentially. We took on new projects ranging from science and health issues (like last year’s review of coffee and cancer by the World Health Organization), to Federal regulatory developments (like the proposed Border Adjustment Tax).
All of which raises the question:
What’s next for the NCA?