What I Wish I Knew: Advice From Coffee Shop Owners

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The following post originally appeared in full on the Bond Street Small Business Blog

Starting a coffee business is not for the faint of heart. It will bring blood, sweat, and tears (plus a lot of caffeine).

Yet, there’s still something that makes the pursuit worthwhile.

And as the saying goes, hindsight is 20/20. So what better way to truly learn what it takes to successfully build a coffee business than to turn to those who know best?

The editors at Bond Street asked individuals behind some of America’s best cups  to share what they wish they knew before opening their coffee shops, or other caffeine-infused operations. The result is 33 pieces of advice that all aspiring entrepreneurs would benefit from knowing.

From mistakes made to tricks of the trade, you’re bound to discover at least one nugget of wisdom that will save you time, money, energy, and quite possibly your sanity — or all of the above.

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4 Practical Ways to Teach Second Wave Consumers About Third Wave Coffee

[Editor’s note: If you have no idea what this title means, check out this infographic explaining third wave coffee.]

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The following post originally appeared on Perfect Daily Grind
Written by E. Squires and edited by T. Newton

If you’re anything like me, you’ve spent countless hours reading, researching, tasting, traveling, and diving deeper into our favorite drink. You love reading about farmers and their best practices. You spend hours perfecting your brew methods and your espresso shots.

But many, if not most, of your customers won’t be as interested in the minutiae of TDS and coffee processing methods. They simply want a shot of caffeine (plus or minus sugar). Sure, some customers will come for a quality coffee experience. A select few will even want to know everything. But these will be in the minority.

The thing about us in the Third Wave is that we’re desperate to share specialty coffee with everybody – but we can’t. Great customer service means understanding your customers and meeting them where they are, whether it’s simply a morning caffeine fix or a matter of helping them along their coffee journey in small steps.

Yet while you can’t force your customers to appreciate coffee like you do, you can open the door and allow them to walk through it. Getting the balance is hard, so we’ve come up with four practical ways to teach people about Third Wave coffee without preaching or being intimidating.

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NCA Speaks Out Against Seattle Beverage Tax

“As a regressive tax borne largely by consumers, the proposal can hurt […] hundreds of independent roasters, coffee shops, restaurants, retailers, and suppliers. Aimed at promoting a healthy diet, the tax would have the opposite effect if applied to coffee.”  – William M. Murray, CEO, NCA 

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The Seattle City Council will vote on introducing a “soda tax” in the city on Monday. The measure would put a one-cent per ounce tax on sugary beverages, and would impact coffee as collateral damage. Furthermore, small businesses would be disproportionately affected.

The National Coffee Association has submitted the following letter to the City Council to express the industry’s strong position on how the tax would severely impact the local coffee economy and that coffee should be exempt should any soda tax be ratified.

Read the full NCA comment letter.

In the News

Is Seattle’s proposed soda tax also a tax on sugary lattes?

Take Action

Tell the Seattle city council that levying a soda tax on coffee would have unintended and unanticipated consequences for the coffee industry and local businesses. Send an email to  council@seattle.gov, or call 206-684-8888.

Comments? Share your thoughts in the comments below, or get in touch at info@ncausa.org.

 

 

Coffee Career Center: Jobs of the Week

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Turn your passion into your profession.

Discover new opportunities at growing companies across the industry at the Coffee Career Center. If you’re looking to build your team, find out how you can post a job or internship today.

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Senior Traffic Coordinator
| Rothfos Corporation
NY

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Financial Analyst, Central & South America
| Massimo Zanetti Beverage USA
VA

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VP, Coffee
| Fair Trade USA
CA

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Coffee Career Center: Jobs of the Week

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Whether you’re an industry veteran or looking to make a change, there’s never been a more exciting time to pursue a career in coffee.

Check out this week’s featured job listings – and visit the Coffee Career Center for more. (Please note that you will need to set up a free account to view the full post.)

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Financial Analyst, Central & South America
| Massimo Zanetti Beverage USA
VA

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VP, Coffee
| Fair Trade USA
CA

Education Manager | Toddy, LLC
CO

Food Safety Quality Manager | Toddy, LLC
CO

Machine Technician | La Colombe
NY

Barista | Cafe Grumpy
NY

All positions | Urth Caffe
CA

Branch Quality and Technical Manager | illycaffe
FL

Visit the Coffee Career Center to view more listings, share your resume, or post a job. 

Coffee Career Center: Jobs of the Week

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Stuck in a rut? Start 2017 with an exciting new job in the coffee industry.

Check out this week’s featured listings – and visit the Coffee Career Center for more. (Please note that you will need to set up a free account to view the full post.)

Premium Post
VP, Coffee
/ Fair Trade USA
CA

Social Media Strategist / Massimo Zanetti Beverage USA
VA

Total Office and Logistics Manager / Coffeetec
CA

International Marketing Manager / Coffeetec
CA

Store Manager / Mercurys Coffee Co.
WA

Barista / Blue Donkey Coffee
GA

Coffee Career Center: Jobs of the Week

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The Coffee Career Center job board is intended to be the first career stop for employers and job seekers across the coffee industry. 

To help connect top talent with new opportunities, we’ll be highlighting a selection of job and internship listings here each week. And if you’re looking to hire, it’s easier than ever to post a job – discounts available for NCA members.

Without further ado, here are the Coffee Career Center featured jobs of the week (please note that you will need to set up a free account to view the full listing):

Barista / Cafe Grumpy
NYC

Internship / CNY Roasters Guild
NYC

Assistant Roaster / Ebru Coffee Company
PA

Plant Manager / Philz Coffee
CA

Brewer / Confluence Coffee Co.
VA

Check out the latest listings, post a job, and find more resources at the Coffee Career Center

6 Ways to Increase Your Coffee Shop Profits

This post originally appeared on Perfect Daily Grind

Written by E. Squires (@ericsguitar) and edited by T. Newton

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Maybe you dream of one day owning your own specialty café. Maybe you already own a shop but are struggling to get out of the startup phase. Or maybe you’re just looking for ways to see a little more return.

The truth is that owning a specialty coffee shop may be the dream — but it’s not just about coffee. It’s also about business, costs, and profit margins. Regardless of where you are with your coffee shop, there’s always room to increase your profits, so read on for our top six ways to do it.

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