Video: What’s Driving 2018 Coffee Market Trends

via Euromonitor


Coffee pods, once the most dynamic segment of coffee, registered single-digit growth in 2016 and 2017, slowing from the double-digit growth seen in previous years. However, this slowdown provides opportunities for the US coffee market in the coming years.

Join Euromonitor International on January 31, 2018 at 1 PM ET to learn about these growth opportunities in a new NCA webinar, “U.S. Coffee Outlook 2018: Latest Trends and Future Growth.”

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Coffee Drives Restaurant Industry Growth

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Coffee sales are making a big difference in the otherwise sluggish restaurant industry, according to a recent article in the Chicago Tribune.

Chain coffee shop locations increased by 6% from 2016 to 2017, reflecting increasing interest in high-quality and specialty coffee across the country. The U.S. has almost 3,000 more coffee shops than it did five years ago.

So what makes coffee special?

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11 Coffee Myths You Should Stop Believing Immediately

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Edited post via Thrillist 
By Jeremy Glass (@candyandpizza)

It can be hard to enjoy your morning coffee when there are so many myths surrounding what’s in your cup floating around. For instance, apparently coffee makes you poop. (Actually, that one’s true.)

Regardless, there are still a ton of tall tales being passed around that negatively impact the way you consume coffee.

Drink in these 11 facts and wake up.

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Coffee Through the Ages [Infographic]

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Younger coffee drinkers are changing the market – from specialty brews to coffee shop culture. To stay competitive, companies will need to keep up with their customers.

The NCA Generational Report: Coffee Through the Ages takes a look at key consumption preferences and patterns, highlighting emerging trends and opportunities.

(And, to reflect the reality of how we’re drinking coffee today, this is the first NCA report to release teenage coffee consumption data.)

Here’s a quick look at some of the highlights from the research:

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NCA Member Spotlight: Atlas Coffee Club

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COMPANY: Atlas Coffee Club
LOCATION: Austin, TX
NCA MEMBER SINCE: September 2017
WEBSITE: Atlas Coffee Club & Atlas Coffee Blog
TWITTER: @AtlasCoffeeClub
FACEBOOK: Atlas Coffee Club
INSTAGRAM: @AtlasCoffeeClub

What does Atlas Coffee Club do?

We take a unique spin on the traditional coffee subscription by taking coffee lovers on a world tour of coffee, each month highlighting coffee and culture from a new country. Tanzania, Ethiopia, Burundi and beyond, we’ve designed our coffee club to transform a daily caffeine fix routine into a journey to far off countries.

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Coffee and Gluten: Start With the Research

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By William (Bill) M. Murray, NCA, CEO

One of today’s challenges isn’t finding enough information on a particular subject, but rather deciding how to evaluate all the information that’s available. Is that information unbiased, expert, and useful?

This is true not only for coffee drinkers, but also for consumers seeking information about the impact of coffee on their health. Sorting through the headlines, opinions, blog posts, and advice columns isn’t easy, which is why it is always best to seek out any underlying research on a topic. (For insight into evaluating coffee-and-health research, see “Behind the Headlines: Coffee, Health, and Research.”)

We were reminded of this after an NCA member recently asked, “Does coffee contain gluten?”

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Coffee-To-Go By Country [Infographic]

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Coffee on-the-go is on the rise. In the U.S. alone, it accounts for 45% of total coffee consumption (second only to Japan, a nation once dominated by tea).

Younger coffee drinkers with increasingly mobile lifestyles are are fueling this trend: About one-third of daily coffee drinkers from 13-24 years old get their java exclusively out-of-home, according to the NCA Generational Report 2017.

However, the popularity of coffee-to-go can vary wildly by country. As the specialty coffee movement gains international momentum, more countries are drinking coffee away from home.

But the practice isn’t popular everywhere — yet.

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Where The Troops Go, We Go

The following is a guest post submitted to The First Pull. See our guest post guidelines

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By Thomas Jastermsky, Holy Joe’s Café

For the troops out in the field, even just a cup of coffee can bring the taste of home. Having a moment of down time with fellow active duty military personnel can help alleviate stress and build camaraderie.

Since 2006, Holy Joe’s Café has been sending free coffee and supplies to deployed U.S. military chaplains on military bases around the world. Here, anyone on the base  from NATO medical teams to Special Operating Forces  can stop in to relax and share in a taste of home. All are welcome, no matter their faith or background.

“Every time they have a cup of coffee, they are reminded that somebody cares about them. Even though I may only walk through the unit a couple times a month, the Chaplains Corps presence is felt on a daily basis, which is huge,” said Chaplain (Capt.) Keith Manry, 36th Wing chaplain.

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