* [Ed. note: Millennial translation gifs available here]
For expert insights into the latest coffee market research, don’t miss the upcoming NCA webinar, “The NCA Generational Report: Coffee Through the Ages.” Join Michael Edwards, Dig Insights, on May 28, 1-2 PM EDT. (Open to all, free for NCA members!)
Millennials are really into their coffee – it’s no coincidence that BuzzFeed recently launched their own roast … sold through a personality quiz. But not all cups are created equal.
Just like the cloud, “coffee” often means something different for the 19-35 year old demographic than it does for previous generations.
In fact, Millennial behavior and attitudes are transforming the coffee market. (For starters, they really love espresso.)
But what do these changing consumption trends mean for the future of the coffee industry?
What are we drinking?
The NCA National Coffee Drinking Trends (NCDT) 2017 report highlights new market research on consumer behavior and trends.
The global coffee market continues to brew up a storm, and Asia is playing a key role in its growth.
New research from Mintel reveals that three out of the five fastest growing retail coffee markets are in Asia. Indonesia is currently the fastest growing packaged retail coffee market with a CAGR of 19.6% over the past five years, while India has had a CAGR of 15.1%, and Vietnam 14.9%.
This popular pick-me-up fuels not only our daily energy levels, but the global economy as well (in fact, it’s the second-most traded commodity in the world, after oil).
Bonding with co-workers over bad office coffee may soon become another obsolete workplace ritual (like voicemail).
Today, more companies are looking to get into the $2.6 billion office coffee service industry by promising many of the same trends percolating in third-wave cafes — think single origin beans and specialty espresso beverages.
via Derek Miller, SmartAsset
A unique culture around coffee is growing across America.
According to the 2016 National Coffee Drinking Trends (NCDT) report, more people are consuming coffee out of home. As a result, the number of coffeehouses and cafes are increasing in neighborhoods across the United States.
But not all cities are as coffee-crazed as others. The financial experts at SmartAsset looked through the data to see which American cities are the best for coffee fanatics. (Good news for NCA Convention 2017 attendees – Austin, TX is ranked high on the list!)
Here are the full rankings:
What’s ahead for the international coffee industry?
The USDA recently released their biannual report, which includes data on U.S. and global trade, production, consumption and stocks, as well as analysis of developments affecting world trade in coffee.
Key highlights from the 2016/17 forecast include: Continue reading
Younger coffee drinkers want to recreate the customized coffeehouse experience at home, according to new research from Packaged Facts.
The U.S. market for packaged and ready-to-drink coffee sold at retail was estimated at $13.5 billion in 2015, up almost 10% from the year before. By 2020, sales of packaged and ready-to-drink coffee in the U.S. are expected to close in on $18 billion.
Retail dollar sales continue to grow largely because of continued reinvention across the coffee industry, from k-cups to cold brew.
According to Packaged Facts, growth in the coffee industry can largely be attributed to three segments: Continue reading