What Upsiide Tells Us About Coffee Production and Consumer Perception

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By Michael Edwards, Dig Insights

Upsiide is a new idea screening app that is inspired by Tinder. Designed by Dig Insights (the experts behind the NCA National Coffee Drinking Trends Report), the mobile platform connects companies to real-time consumer feedback and powerful analytics.

The concept sounds complicated, but it’s simple to use. Here’s how it works:

Survey respondents using the app are shown an idea (a potential claim, a new beverage idea, a packaging idea, a branding idea a positioning idea, etc.). The idea can be expressed with any combination of text, images, and/or video. The respondent swipes right or left to like or dislike the idea, or can request more information. Once two ideas are liked, they are paired head-to-head for the respondent to indicate which concept they prefer most. The winning concept is advanced to the next round of trade-off.

The NCA used Upsiide to test how consumers react to coffee production information, including certifications, information about the farms where the coffee is grown, information about the coffee strain used in the product, etc.

So, what does Upsiide tell us about coffee production information?

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How Many People in the United States Drink Specialty Coffee?

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2017 U.S. Specialty Coffee Consumption Trends Infographic

The full version of the following post was first published on SCA News

By Heather Ward

Specialty coffee consumption in the U.S. is growing, and 2017 saw a significant increase in daily specialty coffee drinkers.

Over the last 18 years, the number of daily specialty coffee drinkers has consistently increased, strengthening the consumer demand for specialty coffee.

Let’s take a closer look at the data.

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Study: Drinking Coffee Daily Does More Good Than Harm

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A massive meta-analysis suggests that the benefits of daily coffee consumption outweigh the risk.

“The bottom line is that we suggest [coffee] can be a good part of a healthy diet.”

Robin Poole, University of Southampton

Science continues to suggest that coffee is good for you.

Based on a systematic umbrella review of 201 meta-analyses recently published in the BMJ, researchers from the University of Southampton found that moderate coffee consumption was more often associated with benefit than harm.

Drinking three to four cups of coffee a day showed the greatest benefit in terms of cardiovascular disease, coronary heart disease, and stroke, versus not drinking coffee. (Drinking coffee beyond these amounts was not associated with harm, but the benefits were less pronounced.)

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Behind the NCA Coffee Gives Back Program

By William (Bill) Murray, President & CEO, National Coffee Association

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“The farmer has to be an optimist, or he wouldn’t be a farmer.” 

Will Rogers, U.S. Social Commentator, 1879-1935  

More than any other pursuit, successful farming depends on “external” factors.  Successful farming depends upon some things that can’t be controlled easily, and some things that can’t be controlled at all.

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Reframing the Narrative on Coffee Production ROI

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A coffee farmer inspects his crop in Colombia. Photo: Neil Palmer (CIAT) – via Wikimedia

Perspectives on the New SCA Report On Farm Profitability

In an article published on Daily Coffee News, Kraig Kraft from CRS Coffeelands addressed the Specialty Coffee Association’s recently released report that reviewed existing public information about farm profitability and costs.

The main — and surprising — conclusion from the analysis is that farm yield is not correlated to farm income. On the surface, this seems somewhat paradoxical.

Why wouldn’t higher production lead to more income?

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11 Coffee Myths You Should Stop Believing Immediately

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Edited post via Thrillist 
By Jeremy Glass (@candyandpizza)

It can be hard to enjoy your morning coffee when there are so many myths surrounding what’s in your cup floating around. For instance, apparently coffee makes you poop. (Actually, that one’s true.)

Regardless, there are still a ton of tall tales being passed around that negatively impact the way you consume coffee.

Drink in these 11 facts and wake up.

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