Cold Brew Is Definitely a Thing, Dictionary Confirms

…. And apparently man buns are, too. 

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Cold brew continues to be one of the hottest trends in the coffee market: About 10% of daily coffee consumers reported drinking it past-day in 2017, via the latest National Coffee Drinking Trends report – up from only 1% in 2015.

And it’s not just for the coffee geeks and hipsters anymore: the popular beverage is now officially accepted into mainstream culture.

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My First NCA Event

By Rocky Rhodes, International Coffee Consulting

[Ed. note: The following is an unsolicited post sharing the author’s experiences at the NCA Annual Convention 2017 in Austin, TX. Learn more about contributing a guest post to The First Pull]

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I have been in the coffee industry for 21 years now. I feel I am pretty well versed in most things ‘coffee.’ That was until I went to the National Coffee Association Convention.

The attendees are made up of multi-generational coffee companies that have survived and thrived for 50, 60 – even over 100 years. I knew I had a lot to learn at this event.

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The Border Adjustment Tax on Coffee: Unintended Consequences?

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By William (Bill) Murray, CEO, NCA
@Bill_CoffeeAssn

The 2016 U.S. presidential election provoked deep passions across the U.S. that continue to be felt today, as the policy implications continue to unfold.

Last December, we took a first look at how coffee-related policies might be impacted by the election, while conceding that there was much yet to be discovered about the new administration.

Among the various initiatives under discussion by the new administration, a “border adjustment tax” potentially has huge implications not only for the coffee sector, but for every coffee drinker in the U.S. – more than 180 million Americans.

Most ironically, in the case of coffee a “border adjustment tax” could raise the price of everyone’s daily coffee, while not having the intended effect of “bringing jobs to America.”

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From Brew Boomers to the Gourmet Generation: National Coffee Drinking Trends 2017

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By Kyra Auffermann, NCA

Today’s “typical” cup of coffee is anything but – it may not even be a cup.

Innovation is fueling growth across the gourmet coffee segment (aka specialty coffee), according to the new NCA National Coffee Drinking Trends Report 2017, released at the NCA 2017 Annual Convention in Austin on March 25, presented by Michael Edwards, Dig Insights.

The latest data shows a market shift toward high-quality, premium beverages, with younger demographics driving this change.

So what does this mean for the coffee industry? Here are the top consumption trends, based on the latest market data.

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Women’s Work: The Economic Imperative for Gender Equity in Coffee

“Gender equality is both a fundamental human right and a necessary foundation of an economically prosperous coffee community.”

Robério Oliveira Silva, former Executive Director of the International Coffee Organization (ICO)

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This International Women’s Day is a great opportunity to celebrate the work of women in coffee, and to advocate for gender equality across the entire supply chain.

But how can the coffee industry go beyond the hashtag and create systematic opportunities for women to thrive?

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Data Snapshot: Coffee Brews Success in Asia

The global coffee market continues to brew up a storm, and Asia is playing a key role in its growth.

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New research from Mintel reveals that three out of the five fastest growing retail coffee markets are in Asia. Indonesia is currently the fastest growing packaged retail coffee market with a CAGR of 19.6% over the past five years, while India has had a CAGR of 15.1%, and Vietnam 14.9%.

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Seeding Coffee’s Future: A Conversation About Conservation and Verification

By Hanna Neuschwander, World Coffee Research

 [Ed. note: To learn more about this groundbreaking research, join Garold LaRue II (NSF International) Brian Lainoff (Global Crop Diversity Trust) and Tracy Ging (S&D Coffee & Tea, World Coffee Research) for the breakout session “Seeding the Future,” at the NCA Annual Convention 2017, March 23-25, Austin, TX]

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An unidentified Coffea species found in Madagascar, which is preserved in a coffee genebank. Ensuring these genebanks have adequate funding to continue operations should be a major priority of the coffee industry. Source: Sarada Krishnan

Sometimes facts are so obvious they become invisible.

In the case of coffee, one of those facts is this: Coffee comes from a plant. The entire $225 billion dollar coffee industry in the U.S. is built up from the roots of billions of living, breathing coffee plants that spend their days turning sunlight into fruit. Once you stop and think about it, it’s kind of profound. Nearly 1.7 million jobs — including, if you are reading this, probably yours — depend on those plants doing their thing, photosynthesizing, outsmarting diseases and pests, being rained on at the right time in the right amounts.

It’s also profound to think about just how fragile the entire arrangement is. The vast majority of coffee plants in the field today are really, really (really) genetically similar. Most varieties are not resistant to major diseases. Most are way too old (World Coffee Research guesses that about 50% of coffee trees are more than 50 years old). That leaves coffee especially vulnerable — to disease epidemics like the one that devastated Central American production after 2012, to extremes in weather like excessive rain or drought or frost.

When crops are facing challenges like these, it helps to go back to basics: Coffee is a plant. So — what is needed to help the plant thrive? And, thereby, to help the humans who depend on it?

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Flavor, Fat, and Fermentation: 5 Coffee Trends You Can’t Ignore

By Kyra Auffermann, NCA

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For today’s consumers, it’s more than “just” a cup of coffee. From extra antioxidants to artisanal craftmanship, the future of coffee is anything but ordinary.

During the recent NCA webinar, “Coffee Outlook 2017,” Datassential’s Mark DiDomenico shared how the latest food trends are impacting the coffee market:

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