By William (Bill) Murray, President & CEO, NCA
Volunteers building a bee habitat at the NCA 2015 Coffee Gives Back Day of Service
Over the past seven months, as we’ve been communicating more about what’s happening at the NCA, we’re increasingly getting questions about engagement – or, to put it another way, we’re being asked by our members “How can I get involved with the NCA?”
There are a lot of good reasons to get involved. For starters, did you know that people who volunteer live longer?
When you couple this with research – covered by The New York Times – suggesting that people who drink coffee may live longer, one might conclude that if you drink coffee AND volunteer you’ve got a lot of upside.
That’s even before you consider that volunteering will help you make some great networking connections, gain experience for your resume, raise your profile and give you the satisfaction of helping your colleagues and industry association.
By Daniel Granderson, Packaged Facts
86% of full-time employees drink coffee — and for most of these employees, coffee is a daily habit, according to Office Coffee Service in the U.S.: Market Trends and Opportunities (March 2015), a new report by Packaged Facts.
Among daily coffee drinkers, per Packaged Facts consumer survey data, 75% had drunk coffee at work within the past seven days, including 65 million (54%) who make coffee at work and 61 million (50%) who bring coffee to work.
Photo credit: Flickr
Whether you’re a casual consumer or captious connoisseur, the smell of freshly brewed beans is irresistible – and invigorating.
Click to enlarge
In fact, the scent of coffee alone can wake up your brain.
It may seem like a simple pleasure, but the science is surprisingly complex. (Check out this infographic from Compound Interest to learn more, or view the PDF.)
Local cafes have long benefited from coffee’s olfactory appeal. But this distinctive aroma may have interesting implications for how the industry can better connect with key consumers.
By William (Bill) Murray, President & CEO, NCA
Bill Murray and Bruce Goldsmith at the Coffee Association of Canada
The NCA is moving into the future – I’ve even upgraded from my archaic BlackBerry to a new Android. [Ed. note: Finally!]
This week, we’re officially kicking off the new NCA website redesign. While the behind-the-scenes work won’t be visible to members for some time, our work will ultimately strengthen the Association and enable us to deliver even more value in today’s rapidly changing industry.
At the same time, on an ongoing basis we’re looking for opportunities to reach out to NCA members large and small, as well as to our allies.
Sustainability is crucial to the future of coffee. Not only is it necessary to protect our environment, but new research shows that socially responsible practices will also benefit your bottom line.
According to the NCA’s National Coffee Drinking Trends report, 16% of consumers limit their coffee consumption because they are concerned about the waste it creates, and 17% are concerned about the carbon footprint of the java they drink.
Check out our new 2015 NCDT infographic for a fast (and fun) overview of emerging coffee consumption trends: Continue reading
By Bill Murray, NCA President & CEO
If a tree falls in the forest…?
One set of changes we’ve been making is intended to keep you informed – we’re evolving version 1.0 of a new NCA Communication Strategy.
We’re now issuing “Member Alerts” on breaking topics on an as-needed basis, which are complemented every Friday by the Coffee Reporter Weekly – a quick, easy-to-read recap of industry news and NCA happenings. Soon you’ll be seeing the launch of a quarterly Scientific Affairs bulletin.
We’re also re-launching our NCA blog – starting with this post. Our blog posts will be less formal, more conversational, and from a variety of authors. (Contact Kyra Auffermann if you want to guest-blog, at firstname.lastname@example.org.)
To start, we’re passing along some fantastic resources from last month’s NCA Convention. Of course, we’d like to see all of our members at Convention, but we know that budgets and workload don’t make that possible. Regardless of whether you were at Convention or not, you can still access many of the materials and expertise that were shared with us. Continue reading
The following post originally appeared on PadillaCRT’s blog, “The Buzz Bin”
By Emily Valentine
This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s Annual Convention.
And, yes, it was just as delicious as it sounds.
Between sipping samples from vendors around the globe, I absorbed a lot about coffee’s past, present and future. My lessons began with the legend of Kaldi the goat herder, who first discovered Coffea Arabica when his flock became unusually frisky after ingesting some bright red berries while grazing in the Ethiopian hills, and progressed to philosophical discussions on the increasingly dynamic, venture capital-backed Third Wave movement.
While coffee’s trajectory thus far is a fascinating one, the key insight I left with is that the industry’s future is exceptionally bright.
Photo credit: International Women’s Coffee Alliance via PadillaCRT
Here’s why: Continue reading
Ron Contaxis at the NCA 2015 Annual Convention
[via NCA] “This year’s Volunteer of the Year recipient was nominated because of his enthusiasm, his dedication, his willingness to step up and take on any task that needs doing,” said Bruce Goldsmith, Chairman of the NCA Board and President, Baronet Coffee, Inc., at the NCA 2015 Annual Convention in Charleston, S.C. on March 13, 2015.
But despite his legendary dedication, Ron Contaxis, vice president of sales, Wilbur Curtis Company, claims that he doesn’t deserve all the credit.
[NCA Member Alert] Years of positive scientific evidence on coffee and health just cut through the cluttered media landscape in a prominent and powerful way. A panel of scientists charged with scouring the literature to study how Americans can eat healthy acknowledged that 3 – 5 cups of coffee a day have a place in a healthy diet.
According to the final report issued by the Dietary Guidelines for Americans Committee (DGAC), “moderate coffee consumption can be incorporated into a healthy dietary pattern, along with other healthful behaviors.”
What does this mean for the coffee industry? Read the full article here.
What you need to know about the new U.S. dietary guideline recommendations